Voyant Beauty to close Roanoke plant, laying off 95 employees

Chicago-based personal care product manufacturer Voyant Beauty plans to close its Roanoke manufacturing plant by the end of August, laying off 95 employees.

The company notified the state of the layoffs in a letter dated April 10 sent to comply with the federal Worker Adjustment and Retraining Notification (WARN) Act. Voyant Beauty said it was permanently closing its facility at 4411 Plantation Road NE, resulting in permanent layoffs for about 95 employees.

The company did not provide a reason for the closure in the letter, and neither Voyant Beauty nor the Roanoke Economic Development director immediately returned requests for comment.

According to Voyant Beauty’s website, the Roanoke facility is a “liquid plant” that produces skin care, hair care, and bath and body products. A ribbon-cutting ceremony celebrating its opening was held in October 2019. At that time, it was estimated that the facility would bring about 100 jobs to the area.

In the letter, the company said layoffs would occur in phases as operations wind down, with the first phase beginning on or around a 14-day window starting June 30 and a second phase beginning on or around a 14-day window starting Aug. 31. However, the notice also states that manufacturing operations will cease no later than Aug. 31, with the facility expected to remain open in a different, limited capacity, raising questions about how the second phase of layoffs would extend beyond that date.

The letter said employees will not have bumping rights.

In December 2025, alternative investment firm King Street Capital Management announced it was leading a first-lien term loan facility to support refinancing of Voyant Beauty.

Voyant Beauty, headquartered in the Chicago area, operates 11 manufacturing facilities in the United States and one in Poland, according to its website. According to PitchBook, the company, formerly known as Vee Pak, was founded in 1989 and has about 3,000 employees.