The move is not exactly a surprise, coming several weeks after Thomas Sullivan, Lumber Liquidators’ founder and former CEO, purchased 219 LL Flooring stores, which he said he would keep operating — but renamed as Lumber Liquidators.
LL Flooring filed for Chapter 11 bankruptcy in August, and an entity connected to investor F9 Group, owned by Sullivan, purchased the stores for $44.5 million in cash and at least $22 million in assumed liabilities. QTS Data Centers, meanwhile, purchased LL Floorings 995,792-square-foot distribution center on 97.55 acres in the White Oak Technology Park for $104.75 million in September.
Tyson was appointed president and CEO of LL Flooring in May 2020 and joined the company’s board at that time, after having been interim president starting in February 2020, and before that, chief customer experience officer. From 2008 to 2017, he served in executive roles at Advance Auto Parts, and previously was a senior vice president at Office Max and Office Depot.
He renamed the company LL Flooring in 2021, after the company was fined $33 million in 2019 by the federal government for continuing to sell laminate flooring after it failed formaldehyde emissions tests in California. Sullivan, who founded Lumber Liquidators in 1994, departed in 2016 after appearing on a 2015 “60 Minutes” investigation into the laminate flooring.
In 2022, LL Flooring opened 17 stores, but sales dropped the following year. Net sales in 2023 were down 18.5% from 2022, from $1.11 billion to $904.7 million. LL Flooring closed eight locations and opened three in 2023, and net losses last year amounted to $103.5 million, a large increase from a net loss of $12.1 million in 2022.
The Sept. 6 announcement of the sale of 219 stores and closing of 211 others came only hours after an earlier announcement that all of the stores would shut down, as LL Flooring said it had not found a purchaser.
Loop Capital is no longer affiliated with the development partnership working on the mixed-use development component of Richmond‘s $2.4 billion Diamond District project, leaving Thalhimer Realty Partners as the development team’s sole principal.
The partnership, a limited liability company named Diamond District Partners, is developing the area surrounding the planned new baseball stadium for the Richmond Flying Squirrels for the first phase of the redevelopment. The entire 67-acre project is expected to include 2,800 residential units, 935,000 square feet of office space and 195,000 square feet of retail and community space.
In a statement issued by Dan Herbst, an attorney with Reed Smith representing Loop, the company said, “Although Loop had discussions with the city, Thalhimer and Republic about participating in the Diamond District development project, Loop never signed onto the project and currently is not involved in any capacity. … Loop engaged in discussions with Thalhimer and the city through April/May 2024 regarding participation in the real estate development project but did not sign onto the development agreement in May 2024.”
In a statement, Thalhimer said, “We can confirm that Loop is not affiliated with Diamond District Partners LLC. While Loop chose not to proceed, we continue to maintain a great relationship with them. The development program is in line with projects our team has completed over the last several years, and we’re excited to build a new, successful Diamond District community with the Squirrels, VCU and the city as our partners.”
Diamond District Partners includes Capstone Development, Pennrose, Maryland-based NixDev and M Cos., “as well as a deep bench of design and construction experts,” according to the Thalhimer statement.
Loop, Thalhimer, Diamond District Partners and four people have been named in a $40 million lawsuit from a former Diamond District development partner.
In May, the city of Richmond, Richmond Economic Development Partners and Diamond District Partners signed a development agreement.
In May 2023, Richmond City Council originally approved a development agreement with RVA Diamond Partners LLC, a joint venture that including Connecticut-based developer Republic Projects, Thalhimer Realty Partners, Loop Capital Holdings and San Diego venue developer JMI Sports. However, Republic Projects filed a lawsuit in July claiming that Thalhimer Realty Partners and Loop Capital cut Republic out of the development deal sometime between June and December 2023.
“Loop never signed onto any partnership agreement that is the subject of Republic’s lawsuit,” Loop said in a statement. “Loop maintains that it is incorrectly named in Republic’s lawsuit and has requested that Republic voluntarily dismiss Loop to avoid the need for further litigation. Republic has not agreed to dismiss Loop to date and, if necessary, Loop intends to file a demurrer to the complaint.”
According to the development agreement between the city, the EDA and Diamond District Partners, the development team must fund the first phase’s development, which now will be without Loop Capital’s involvement.
The three-part first phase of the project, according to the development agreement between the city, the EDA and Diamond District Partners, is 22.5 acres. The minimum capital investment for the total phase 1 is $567.45 million. Thalhimer has not said how much it has raised so far.
Under the agreement, the developer will buy the first section of the phase 1 property from the EDA. The purchase price for the phase 1A properties, which total 11.67 usable acres, is set at approximately $11.4 million. Diamond District Partners will also have “the exclusive option to purchase” the properties for phases 1B and 1C.
Under the development schedule, phase 1A is expected to be completed by 2032, and all of phase 1 is expected to be completed by 2034.
The Richmond Flying Squirrels is working with Texas-based development management consultant Machete Group for the stadium itself. In July, Rhode Island-based Gilbane Building announced it and Chesterfield County-based Prestige Construction Group had won a contract to build the stadium. Having a separate development team chosen by the Squirrels for the stadium was a change from the original development agreement.
In August, the Richmond EDA’s board approved a 30-year lease and a stadium development agreement between the EDA and the Flying Squirrels. The Squirrels will pay $3.2 million in annual rent for the next 10 years, after which the rates will decrease.
CoStar Group is accelerating its headquarters move from Washington, D.C., to Arlington County, thanks to a deal with a tenant in the headquarters building that included a $48 million early termination fee.
The global real estate data and analytics company, best known for its Apartments.com and Homes.com marketplaces, announced plans to relocate its corporate headquarters to Arlington in February. CoStar founder and CEO Andy Florance told Virginia Business in mid-October that some CoStar employees were already working in the building and CoStar planned to have “a significant percentage of [its] team in the Washington metropolitan area” moved there by May 2025. Now, CoStar plans to have the headquarters move finished in early 2025.
CoStar purchased the Central Place Tower at 1201 Wilson Blvd. for a reported $339 million in February, with plans to invest $20 million in the move. CoStar also secured sole use of the previously public 12,000-square-foot observation deck at the top of the building (formerly The View of DC), paying Arlington County $13.95 million, funding the county manager has proposed be put toward the planned redevelopment of a nearby 3-acre park.
The tenant releasing office space, Connecticut-based research and advisory firm Gartner, paid CoStar a $48 million early termination fee and ceded 11 floors of the 560,000-square-foot office tower. Gartner signed a new lease for about 49,000 square feet on the 11th and 12th floors through December 2032. The deal “unlocks sufficient space” for CoStar to relocate its headquarters, according to CoStar’s Nov. 1 news release.
“We’ve always intended for 1201 Wilson to become CoStar Group’s headquarters, but this agreement makes it possible for us to complete that process even faster and to better accommodate our continued rapid growth and expansion,” Florance said in a statement.
CoStar’s lease on its current headquarters — 1331 L St. NW in Washington, D.C. — is set to expire in 2025. The company bought the building for more than $41 million in 2010 and sold it in 2011 for $101 million, completing a sale-leaseback deal for a more than 140% return.
The real estate data and analytics firm has heavily invested in Virginia, with a $460.5 million expansion of its Richmond presence underway and expected to be completed in 2026. When complete, its Corporate Innovation Campus is set to have 1 million square feet of office space.
CoStar reported $2.46 billion in 2023 revenue. Founded in 1986, it has more than 6,400 employees.
CMC Electronics, a Montreal-based avionics manufacturer, will invest $5 million to establish an office and research and development facility in Reston, Gov. Glenn Youngkin announced Friday.
Initially, the project will create 89 jobs, with more positions expected as operations increase, according to the governor’s office.
“This creation of new high-tech jobs demonstrates the strength of our commonwealth’s talent pipeline and our commitment to fostering cutting-edge industries,” Youngkin said in a statement.
CMC Electronics also has facilities in Canada and Illinois.
The company that would become CMC Electronics launched in 1903 as a wireless telegraph business. In the 1960s, the business switched its focus to aircraft navigation, monitoring and display systems, tactical radio communications, radar systems and multi-processor telex switching systems. Today, CMC Electronics designs and manufactures cockpit systems integration, avionics, display solutions and high-performance microelectronics for the military and commercial aviation markets.
“By expanding our presence, we are reinforcing our commitment to growth and continuing to provide cutting-edge avionics solutions that meet the evolving needs of the aerospace and defense industries,” Pierre Rossignol, president of CMC Electronics, stated.
The Virginia Economic Development Partnership worked with the Fairfax County Economic Development Authority to secure the project for Virginia.
Youngkin approved a $300,000 grant from the Commonwealth’s Opportunity Fund, a cash grant awarded to local governments on behalf of a company to offset or reimburse certain project-related costs, to assist Fairfax County with the project. Additionally, CMC Electronics is eligible for the Major Business Facility Job Tax Credit, which provides an $1,000 income tax credit for each full-time job created over a threshold number of jobs. VEDP’s Virginia Jobs Investment Program will also provide funding and services for recruitment and training.
Chivari has held similar positions with 1-800-Flowers.com, Gem Shopping Network and Things Remembered.
“We are very excited to welcome Tony to the Bassett team as we continue our journey to become a national omnichannel provider of home furnishings,” Rob Spilman, Bassett chairman and CEO, said in a statement. “Tony has worked with our digital marketing and e-commerce organization for most of 2024 as a consultant, and we mutually concluded that the opportunity to grow Bassett’s business would be better served by Tony becoming a full-time member of our team.”
Before Bassett, Chivari was CEO for Atlanta-based Whimsical Gifts. He’s also worked as an independent consultant, marketing leader for 1-800-Flowers.com and president of Gem Shopping Network.
“In addition to the good work already underway on the digital front, Tony will lead a comprehensive review of our brand strategy across all media where we market our broad range of transactional and custom-designed products,” Spilman continued. “We are excited by the progress that we have made this year and believe that Tony’s leadership will place the Bassett brand on a path to future growth.”
The U.S. Army has awarded Raytheon a $676 million contract to continue manufacturing the TOW weapon system, which provides heavy anti-tank guided missile capability,RTX, the Arlington County parent company of Raytheon, a defense contractor, announced Wednesday.
Two separate awards consist of a $430 million contract for FY 2023 and an additional $246 million contract for 2024. Work for the awards will take place in Tucson, Arizona.
Raytheon has delivered more than 700,000 of these weapon systems — which include the TOW 2A, TOW 2B and TOW Bunker Buster missiles — to U.S. and international armed forces, according to a news release, which also noted the U.S. Department of Defense has provided Ukraine with approximately 13,000 TOW missiles. The TOW weapon system will be in service with the U.S. and allied forces beyond 2050, according to RTX.
Recent upgrades to TOW’s design includes updated fuzing and target detection. TOW weapon systems are compatible with manned and unmanned vehicles, including the U.S. Army High Mobility Multipurpose Wheeled Vehicle, the Stryker Anti-Tank Guided Missile Vehicles and Bradley Fighting Vehicles.
“Our TOW production line is active, and we can manufacture up to 10,000 missiles annually,” Tom Laliberty, president of land and air defense systems at Raytheon, stated in the release. “This combat-proven effector is ready to meet current and future anti-tank guided missile requirements for the U.S. Army, Marines Corps and land forces across the globe.”
Earlier this month, the U.S. Department of Justice announced that Raytheon has agreed to pay more than $950 million to resolve multiple allegations that include fraud and bribing a Qatari official.
With more than 185,000 employees globally, RTX reported $68.9 billion in sales in 2023.
Huntington Ingalls Industries’ McLean-based Mission Technologies division won a $3 billion contract to provide the Department of Defense logistics and intelligence support and technology.
Under the Logistics Services, ISR [Intelligence, Surveillance and Reconnaissance] Operations and Next-Gen Technology (LOGIX) task order, the HII division will provide strategy-level support to the DOD and its mission partners. HII announced the award, which supports the Pentagon’s Joint All-Domain Command and Control (JADC2) strategy, on Wednesday.
Todd Gentry, president of Mission Technologies’ All-Domain Operations group, said in a statement: “LOGIX positions our team to expand our support to mission partners globally, partnering with DOD to provide worldclass intelligence, integrated logistics, and emerging technologies and solutions to enhance and inform our mission partners’ decision space in a multi-domain contested environment. We’re honored to have been selected and are ready to execute.”
Newport News-based Huntington Ingalls Industries is the nation’s largest military shipbuilder and the largest industrial employer in Virginia. The Fortune 500 company employs more than 44,000 workers. The Mission Technologies division has more than 7,000 employees and more than 100 facilities globally.
Also on Wednesday, HII reported its third quarter earnings. The shipbuilder’s revenue was $2.7 billion, down 2.4% from the third quarter of 2023. Lower volume at Mississippi-based Ingalls Shipbuilding and Newport News Shipbuilding drove the decrease, but Mission Technologies’ growth partially offset it, according to HII.
HII also lowered its fiscal 2024 shipbuilding revenue expectations — from a range of $8.8 billion to $9.1 billion down to approximately $8.8 billion — because of uncertainty about the timing of a Navy contract on Virginia-class Block V and Block VI and Columbia-class submarines, supply chain delays and a less experienced workforce. The company increased its expected revenue from the Mission Technologies division, though, from a range of $2.75 billion to $2.8 billion to a range of $2.8 billion to $2.85 billion.
The Hard Rock entertainment, gaming, and hospitality brand is solidifying its place in Bristol on Nov. 14 with the formal opening of its Hard Rock Hotel & Casino Bristol, a $515 million resort and casino.
The company has had a presence in the city for the last two years via a temporary casino facility, but the launch of more permanent facilities will mean the opening of the hotel, along with other amenities.
The facility — it spans more than 622,000 square feet — includes a 303-room hotel, multiple bars and restaurants, over 20,000 square feet of event space, a spa, a resort pool, an outdoor live music stage, and a pastry kitchen.
Hard Rock will bring its flair of music-related stylings to the resort, with an extensive memorabilia collection that focuses on country and western music genres. The Nov. 14 grand opening also will feature a concert by country music star and “The Voice” coach Blake Shelton.
Located at the former Bristol Mall, the casino is proving to be an economic driver for the city. Since July 2022, when the temporary casino opened, Hard Rock has paid more than $66 million in gaming taxes to the state and welcomed more than 3 million visitors.
“When we open, we’ll open with over 1,400 [employees],” says Hassan Abdel-Moneim, director of hotel operations for Hard Rock Hotel & Casino Bristol. “Our minimum wage in the casino is $18 an hour. This is really going to help spur growth and development in the area and provide people a standard of living that they don’t currently have.”
Northern Virginia
In Alexandria, what was once the George Mason Hotel in the 1920s reopened as Hotel Heron in June. The 134-room boutique hotel is part of Aparium Hotel Group and comes with more than 3,500 square feet of indoor event space and a rooftop bar overlooking the Potomac River.
The state is expected to get its first JW Marriott hotel in mid-2025. The JW Marriott at Reston Station will be a 243-room hotel that rests below 94 condominiums. Managed by Crescent Hotels & Resorts, the hotel will contain 25,000 square feet of event space and be part of The Row at Reston Station.
Also coming to the Reston area at the end of the year is a hotel that’s a combination of two brands under the Marriott umbrella. The upcoming AC Hotel by Marriott/Residence Inn by Marriott Reston will consist of 147 guest rooms under the AC brand and 120 under Residence Inn. It will have approximately 11,000 square feet of event space and a rooftop lounge with a mountain view; both the AC half and the Residence Inn part are set to open in January 2025.
In July, The Publisher Hotel in Fredericksburg opened as part of Marriott’s Tribute Portfolio. The 98-room hotel stands where The Free Lance-Star newspaper’s former office was in downtown Fredericksburg, and includes 1,800 square feet of event space.
Central Virginia
The University of Virginia’s Virginia Guesthouse will be a hotel and conference center with 214 guest rooms, 29,000 square feet of meeting space and approximately 12,000 square feet of public space. It is expected to open in fall 2025 near the new School of Data Science in the Ivy Corridor.
Shenandoah Mansions, a 73-room hotel located in a building dating back more than a century in Richmond‘s Fan District, is expected to open in February 2025. The fifth hotel from national hotelier Ash, the motifs of its rooms will pay homage to American folk art.
Southern Virginia
Located in Danville, the $750 million Caesars Virginia Casino and Resort, replacing the temporary casino, is expected to open by December, Danville officials say. The hotel is set to have 320 rooms, along with a 90,000-square-foot casino floor, a full-service spa and 12 restaurants and bars. It is slated to contain 50,000 square feet of meeting and convention space.
Hampton Roads
At the moment, new lodgings in Norfolk and Virginia Beach are mainly in the discussion stage. In April, Norfolk’s mayor announced the city’s MacArthur Center mall would be replaced with a mixed-use development that could include a 400-room, military-themed hotel known as The Anchorage.
Meanwhile, Divaris Real Estate Chair-man and CEO Gerald Divaris and former Gov. Robert McDonnell have proposed a 450-room hotel on 17th Street in Virginia Beach, according to city officials.
No studies have found a higher prevalence of clairvoyance among labor market experts than in the average population.
Since they can’t see the future, these professionals sift through data and surveys to figure out what the coming months may hold. Some reading these tea leaves have predicted employers may soon be suffering through another wave of workers turning in their notices — the Great Resignation 2.0.
“People get very uneasy, and so they stay put. But the minute things shift, that’s when you start seeing people get really assertive, both in hiring and in their job search,” Shannon Gabriel, vice president of the leadership solutions practice at North Carolina-based TBM Consulting, told newsletter HR Brew in September.
The original Great Resignation — the term was coined by Anthony Klotz, a professor at University College London’s School of Management — was the mostly COVID-era period from March 2021 to June 2023 when a record number of workers quit their jobs. In 2022 alone, more than 50 million workers told their bosses “Adios!”
After the pandemic, experts have speculated, many workers were no longer willing to let their 9-to-5s take center stage. People started “recalibrating the way that they wanted to live their lives and how work was going to fit into it,” says Elizabeth Powell, an associate professor at the University of Virginia’s business and nursing schools.
While some industries shed jobs during the pandemic, others grew, creating opportunities for those looking for greener pastures.
“A lot of people were jumping ship to new companies because the pay was higher, because the benefits were better, because they could work remotely, all of these different things,” explains Sarah Wittman, assistant professor of management at George Mason University’s Costello College of Business.
Laura Bowser, managing director and human capital consulting practice leader at Fahrenheit Advisors, started working at the Richmond consulting firm in 2022, just in time to fully experience the O.G. Great Resignation. “It was wild,” she recalls. “People couldn’t keep any of their HR teams because HR folks were burning out left and right.”
That period was followed by the Big Stay, a phrase Nela Richardson, chief economist for New Jersey’s ADP Research, came up with to describe the slowdown in worker turnover immediately following the Great Resignation.
“The economy wasn’t doing as well, inflation was up,” explains Wittman. “And so, in times like that, especially with economic uncertainty, you know, mortgage rates being so high, you don’t just ditch out on a job. You tend to hunker down and stay.”
Which brings us back to the here and now, with labor experts murmuring about possible coming changes to the employment market.
Calling it quits
In August, the U.S. quits rate, the number of workers who voluntarily left their jobs during the entire month as a percent of employment, was 1.9%, the lowest rate since 2020. About 3.1 million Americans told employers to take this job and shove it in August, but that was 159,000 fewer resignations than in July.
Virginia’s quit rate for July, the latest available number as of press time, was 2.5%, higher than the 2.1% national rate that month. An estimated 105,000 workers exited jobs from Virginia employers that month, about 23,000 more than quit in June.
Neither the national nor the state quits rates make a convincing argument for a second Great Resignation on the horizon, according to John Provo, executive director of Virginia Tech’s Center for Economic & Community Engagement.
However, Provo points to the fifth annual PwC Global Workforce Hopes & Fears Survey. Released in June, it’s a vibe check of 56,000 workers polled across 50 countries and regions. Some 28% of respondents reported they would be “very or extremely likely” to switch employers over the next 12 months. During the Great Resignation in 2022, only 19% of workers surveyed gave a similar answer.
“What does it all mean?” Provo asks. “I don’t know that we know, but I definitely think it’s a thing to watch.”
In an August speech, Federal Reserve Chair Jerome Powell noted declining job vacancies and that hiring and quits rates have fallen below pre-pandemic levels seen in 2018 and 2019. “We do not seek or welcome further cooling in labor market conditions,” he said.
Prompted partially by a desire to stabilize a cooling job market, the Fed in September lowered interest rates by a half percentage point — marking its first cut since 2020.
Lowering borrowing costs could prompt companies to hire workers, experts say. The rate cut could also give employees confidence in the economy, which might provide them with a jolt of courage to seek out new jobs.
“[Consumer] prices are still going up, but not nearly by as much as before,” Wittman says. “Then we have the rate cut, and so people might have a little bit of hope on the horizon.”
Wait and see?
Employees who quit during the Great Resignation have been at their current jobs for about two years now, Wittman notes, and could be getting antsy. “That’s a long time here in the U.S.,” she says.
Restless though they may be, employees could be waiting, experts speculate, to see how November’s presidential election shakes out before launching a job search.
“You don’t know what’s going to happen there,” Wittman says, “or what sort of economic conditions will follow.”
Executives also seem to be following the Harris-Trump race closely.
A quarterly survey of chief financial officers by Duke University and the Federal Reserve Banks of Richmond and Atlanta, most recently released in September, found 30% of CFOs reporting that their companies are postponing, scaling down or canceling investment plans due to uncertainty around the election.
Another factor to consider: Some industries, like tech and legal, are undergoing a period of rightsizing after going on hiring sprees during and immediately after the pandemic.
“So, independent of who’s going to be occupying the White House, there are some market adjustments that will happen,” says Violet Ho, professor at the University of Richmond’s Robins School of Business.
Employers added 254,000 jobs in September, higher than the 140,000 jobs predicted by forecasters. That news comes on the heels of the unemployment rate dropping from 4.2% to 4.1% in September.
The higher-than-expected number of new jobs added, along with revised July and August numbers that showed the U.S. economy added 72,000 more jobs than previously reported, suggest “the labor market remains strong,” Provo argues.
And if the unemployment rate continues to decrease, Ho says, voluntary resignations could increase. “In part, this is because employees have more job opportunities to pursue and also may feel that they’ll have more negotiating power over employers,” she says.
Even so, economist Bob McNab, chair of Old Dominion University’s Department of Economics and director of the Dragas Center for Economic Analysis and Policy, remains skeptical that it will result in another Great Resignation.
“Even though we saw [September] job numbers … that were much stronger than expected, and even though job openings remain higher than pre-pandemic levels in Virginia and the United States,” McNab says, “workers are looking at the [overall] environment — inflation is decelerating, yes, but there’s an uncertain presidential election. There’s an uncertain global political environment. We just went through the uncertainty of a port strike. What do people do when they’re uncertain about the future? They’re less likely to quit their jobs.”
And businesses are taking much the same wait-and-see strategy.As an October Axios article noted, “Companies are hesitant to shrink or grow their payrolls for fear that they might be caught flatfooted if the economy revs up or unexpectedly slows down.”
Just as a combination of rare meteorological factors are required to create a perfect storm, a whole host of unusual variables would be needed to kick off a new wave of employees leaving their jobs.
After all, the Great Resignation was a reaction to the pandemic, which Ho calls a “huge environmental jolt.” And “in this case,” she says, “I’m not seeing any environmental jolt of that size. Even if there were to be some labor movements, I don’t think it will be as huge and as impactful.”
Ch-ch-changes
Another school of thought is that the Great Resignation wasn’t a one-off phenomenon, but the first glimpse of a workforce forever changed by the pandemic. “I’ve been thinking that it’s going to be more like just an ongoing recalibration that folks are going through with regard to how they want to spend their time — in their work, in their lives,” says U.Va.’s Elizabeth Powell.
It’s also possible that the workforce could be undergoing a generational evolution as boomers retire and Gen Z joins millennials and Gen Xers at the office.
With older generations, Wittman says, “there was much more anchoring within social structure. You had the pull of the family, you had the pull of community organizations, religious organizations. So many of these things for the normal American are just not there [now].”
A worker without additional anchor points, Wittman adds, will have a harder time accepting a difficult supervisor than the person who comes to work for a paycheck and finds greater fulfillment coaching Little League.
“When you have only the workplace that’s giving you fulfillment, or not, it’s more challenging, because then [work] absolutely needs to fit who you are in order for you to feel self-realized.”
Powell, who also directs U.Va.’s Compassionate Care Initiative, an effort that includes cultivating a resilient and caring health care workforce, shares the belief that younger workers might be willing to tolerate less at the office.
“So, boomers like myself might be motivated to work out of duty and a sense of obligation to the organization,” she says, while “younger workers now are looking for not only competitive pay, but also growth opportunities and meaning and purpose in their work.”
CEOs who dismiss Gen Z as being too demanding or delicate for work do so at their peril.
“You’re going to have to get over it,” Powell says, “or you’re not going to get anybody to work for you.”
Retention strategies
It’s cheaper to retain an employee than to hire a new one, Powell cautions.
Company leaders, she suggests, would be wise not to wait to take action until it’s too late. “Employers could make certain choices now that might maybe hedge against a Great Resignation,” she says.
To retain workers during the first Great Resignation, Bowser points out, employers increased pay and bonuses and, in general, worked harder at making employees happy. “What I’ve noticed is a lot of employers have kind of eased back into older habits,” she says. “I’m not seeing as many spot bonuses anymore. I’m not hearing of employers throwing money [at workers] as hard as they used to.”
But company leaders should invest in compensation so workers don’t put in two years and then jump to a competitor for a pay raise, Bowser says. She recommends that executives perform a compensation analysis every year to ensure wages are competitive. “Just pay and keep folks,” she says.
Over the past two years, The Branch Group, an employee-owned, heavy-highway construction and building contractor headquartered in Roanoke, has studied pay and benefits with an eye toward retention, says Tina Pfalzgraf, the company’s chief human resources officer. Branch added fertility insurance coverage for employees as well as a more generous leave policy, along with voluntary benefits like identity theft protection and pet insurance.
“We’ve been incrementally doing the things that we think matter most to our people so that they choose us as their employer of choice,” she says.
Many modern workers want a career lattice with options for job-life flexibility instead of a career ladder, says Natalie Sigmon, Blue Eagle Credit Union’s director of talent recruitment and retention. Photo by Natalee Waters
Natalie Sigmon, director of talent recruitment and retention for Roanoke’s Blue Eagle Credit Union and president of the Roanoke Valley Society for Human Resource Management, says that when she interviews prospective employees, she hears about how they’re looking for a role offering “growth and development.”
That doesn’t mean everyone wants to be the boss, though. “I’m definitely seeing that people don’t necessarily want that responsibility,” says Sigmon, who stresses the idea of a career lattice, instead of a ladder. With a lattice, employees can make lateral moves to other departments or even take a role with less responsibility if that’s a better fit for their lives.
Companies, Sigmon says, could consider developing a healthy budget to support training needs to allow for this kind of movement. “Certainly, people want to learn more,” she says.
Another simple way to boost employee retention is to make sure workers understand the value of their total compensation.
Branch does that by offering trainings on what it means to be part of an employee-owned company. Blue Eagle Credit Union hands out tip sheets illustrating how much the organization spends on benefits, trainings and additional programs.
“There’s the number that you think you see on your W2 or on your paycheck, but here’s what it really encompasses,” Sigmon explains.
As far as what not to do, U.Va.’s Powell warns against investing money and energy into trendy wellness programs. Those, she says, don’t do much to foster the kind of healthy work cultures that retain employees as the things that really matter.
“It’s not my access to going to yoga at lunchtime,” she says. “It’s, is there skilled communication? Is there true collaboration at work, or is there effective decision-making or is staffing adequate? Is there meaningful recognition? Are my leaders mindful and authentic people?”
For decades, the promise of economic revitalization has tantalized Southwest Virginia. The sparsely populated region, once home to booming coal mining and tobacco industries, has had money and resources thrown at it by local, state and federal governments, but it’s still had a difficult time finding its footing.
As the region’s economy has declined, so too has its population, with the University of Virginia’s Weldon Cooper Center for Public Service predicting Southwest Virginia’s headcount will have dropped by more than 10% between 2020 and 2030 and will decline more than 23% by 2050. What’s more, just over half of Southwest Virginians participate in the labor force — about 12% lower than the state average, according to the Virginia Employment Commission. That’s due to a variety of factors, including child care, transportation, housing and the opioids epidemic.
And that’s in normal times — not taking into account the impact from disasters such as Hurricane Helene, which damaged or destroyed more than 500 homes and 80 businesses across the region in September and shut down a l.5-mile segment of U.S. Route 58, a key regional artery for commerce and travel that stretches from far Southwest Virginia to Hampton Roads. The Virginia Cooperative Extension has estimated that agricultural damage in the region could surpass $125 million.
Despite Southwest Virginia’s challenges, billions of public dollars have been invested regionally during the past several years, including $3.8 billion in planned Interstate 81 improvements, $8.2 million in affordable housing support, and $1.48 billion in federal funds to expand broadband access. And that’s not to mention Highlands Community Services’ new mental health crisis center, which opened in Abingdon in May, or Emory & Henry University’s new state lab school, SWVA HEALS (Southwest Virginia Healthcare Excellence Academy Lab School), which launched in August and prepares regional high school students for careers in health care.
Plus, considering the region’s historic connection to the energy industry and its ample supply of vacant land, economic development officials have been marketing Southwest’s abandoned coal mining lands for renewable energy and data center projects. While industries like those could provide investments in jobs and capital the region needs, the situation won’t change overnight, experts caution.
“We hear all the time, ‘Oh, you guys have all this land. You can do solar everywhere. You can do projects everywhere,’” says Will Payne, director of InvestSWVA and managing partner of regional economic development consulting firm Coalfield Strategies. “And … if that was true, where are the projects right now?”
Payne is heavily plugged into Southwest Virginia politics and his work is focused on marketing the region for economic development projects.
Fighting against time
Completely revitalizing a region’s economy takes time. Energy projects are complex and can take years to get off the ground, considering the due diligence involved.
“There are no quick wins in energy generation projects,” Payne says. “There are no quick wins in data center projects.”
Even developing a solar farm can take four years to complete, and that’s “probably really aggressive,” says Will Clear, managing partner of Bristol-based consultancy Virginia Energy Strategies and a former chief deputy director of the Virginia Department of Energy.
Clear and Payne are advisers for Energy DELTA Lab, a regional nonprofit collaborative initiative to market more than 65,000 acres of previously mined land in the region to develop into renewable energy projects, such as solar, wind or hydrogen, and data centers. Partners in the initiative include energy companies, InvestSWVA, the Southwest Virginia Energy Research and Development Authority, and the Virginia Department of Energy.
“The idea of using mine lands — it makes a lot of sense … using brownfield sites, but the real issue is not that simple,” Clear says. “There’s a lot of complexities associated with land that has been previously mined and currently mined [and] potentially under permit. There’s a lot of things you have to tackle.”
In November 2023, Gov. Glenn Youngkin announced an agreement between Wise County, the Energy DELTA Lab and Dallas-based Fortune 100 energy company Energy Transfer to aid in developing a variety of energy projects that would attract private investment and fit Youngkin’s all-of-the-above strategy for fulfilling the Virginia Clean Economy Act’s renewable power mandates.
Youngkin also announced a new initiative this year, Accelerate Southwest. Aimed at improving the region’s economic development, infrastructure, housing and cost of living, the initiative focuses on existing programs like improvements to I-81 and the DELTA Lab.
On the economic development front, although it requires a great deal of time and investment to bring data centers and renewable energy projects to fruition, next year could be a turning point for such developments in the region, Clear and Payne say.
“I think that in 2025, it’d be fair to say that we’re going to see real movement here based on a lot of due diligence that’s been going on for the last three years,” Payne says.
Data center storage rack manufacturer Tate is investing $15 million in a new manufacturing facility in St. Paul, with plans to add 170 jobs over four years, says Virginia Coalfield Economic Development Authority‘s Jonathan Belcher. Photo by Tim Cox
From mining to manufacturing
Energy and data center projects are eyed as key remedies for the economically ailing region, which has seen its coal production fall off dramatically during the past three decades. The region’s coal production, which occurs mostly in Buchanan, Dickenson and Wise counties, fell from 46.6 million tons in 1990 to fewer than 10 million tons in 2020, according to the Virginia Department of Energy.
“Coal’s not dying. We’re producing more coal than we’ve ever produced. It’s just with fewer people,” Sen. Travis Hackworth, R-Tazewell County, said during the Southwest Virginia Economic Forum at the University of Virginia’s College at Wise in May.
“If you look back at that 20-year period, there were definitely highs and lows for that industry, [but] it’s continued to be a significant part of the economy,” says Randall Rose, associate vice chancellor for community and economic development at U.Va. Wise. “However, there also has been a very strategic effort looking at diversifying the region so that if there is a decline in the coal industry, it doesn’t make such a major impact on the economy and the lives of individuals.”
At U.Va. Wise, Rose is responsible for fostering the symbiotic relationship between the university’s pool of student talent and the region’s employers, as well as assisting in larger economic development and entrepreneurship-focused goals for the region.
U.Va. Wise is also part of Opportunity Southwest, a regional collaborative initiative for promoting entrepreneurship. It was formed in 2012 to create the Blueprint for Entrepreneurial Growth & Economic Prosperity in Southwest Virginia, a strategic planning document for developing a regional entrepreneurial ecosystem.
“That blueprint really set the stage for not only local economic developers and small business developers, but also regional and statewide and even federal partners to see what that future could look like and where the areas of focus would be for the Southwest region,” Rose explains.
Additionally, U.Va. Wise has been working with localities and economic development officials to research the feasibility of renewable energy and data center projects at specific sites in the region.
“We want to support in any way possible the economic developers in the region [and] the private sector,” Rose says.
Another focus of economic development efforts in Southwest Virginia has been manufacturing.
“A lot of that goes back to the blue-collar heritage of the region with the coal mining history. That workforce adapts very well to manufacturing positions, so we focus very heavily on that,” says Jonathan S. Belcher, executive director and general counsel for the Virginia Coalfield Economic Development Authority (VCEDA). Established by the General Assembly in 1988 to enhance and diversify Southwest Virginia’s economy, VCEDA works closely with the Virginia Economic Development Partnership and local economic development officials to secure new projects for the region.
Most of the manufacturing companies VCEDA seeks to recruit are advanced manufacturers using specialized equipment that requires specific training and experience. “They’re not just basic assembly positions or something that would be a lower skill level or lower-paying position,” Belcher says.
One such project was announced in November 2023, when data center storage rack manufacturer Tate announced it would establish a new 270,000-square-foot manufacturing facility in St. Paul, along the Russell and Wise counties border. The nearly $15 million project is expected to create 170 full-time jobs over the next four years, Belcher says.
The region’s manufacturing industry has started paying off — literally. Since early 2022, average annual wages in Southwest Virginia have been growing at a higher rate than the rest of the commonwealth, according to data from Chmura Economics & Analytics.
Growing tourism, small business
While Southwest Virginia continues to struggle with challenges such as its low workforce participation rate and obstacles to economic development, the region still attracts tourists to its large swaths of unspoiled, natural beauty. For that reason, tourism has continued to grow in Southwest Virginia during the past couple of decades, Belcher says. Much of the tourism in the region is centered on outdoor recreation such as hiking, ATVs and horseback riding — but it’s also home to The Crooked Road Heritage Music Trail. The scenic, 330-mile driving route connects a variety of music venues and festivals including the Birthplace of Country Music Museum in Bristol and the Floyd Country Store, which features live Appalachian music and a weekly Friday Night Jamboree.
“There’s also a lot of historical attractions in the area going back to the Colonial time period,” Belcher says. And much of Southwest’s tourism development has been “building upon those assets … building small businesses that support that.” As a result, more colleges in the area have also started to implement hospitality management and outdoor recreation management programs.
Some of these small businesses and economic stimulation comes from Airbnbs, campgrounds, restaurants and food trucks, he says. Many restaurants, coffee shops and other small retailers have emerged from seed capital programming and regional Small Business Development Centers. One such small business that’s found success is a drone photography business run by Dickenson County native Brad Deel. He received a $10,000 grant from VCEDA, and now his photography is used to market the region and promote tourism.
“We really feel like small business development is a key part of the economic development strategy as well,” Belcher says. “Relying just on larger industrial recruitment projects is a really misplaced strategy to rely solely on. The activity [we’re seeing is] really helping with the stability of the economy.”
Southwest Virginia at a glance
Known for its rural, mountainous landscapes and as the birthplace of American country and bluegrass music, Southwest Virginia includes Bland, Buchanan, Carroll, Dickenson, Grayson, Lee, Russell, Scott, Smyth, Tazewell, Washington and Wythe counties, as well as the cities of Bristol, Galax and Norton. Formerly known mostly for coal mining, the region is turning its efforts toward attracting ecotourism, alternative energy projects and data centers. The University ofVirginia’s College at Wise, Emory & Henry University and Mountain Empire, Wytheville and Southwest Virginia community colleges are also located in the region.
Population
335,847
Top employers
Walmart
CGI
Lee, Russell, Scott, Tazewell and Wise county school systems
Tempur-Sealy
Coronado Coal
Notable hotels
The Bristol Hotel (Bristol) 65 rooms, 3,800 square feet of event space
The Inn at Wise (Wise) 49 rooms, 5,000 square feet of event space
The Martha Washington Inn
& Spa (Abingdon) 63 rooms, 3,200 square feet of event space
The Primland Resort (Meadows of Dan) 53 rooms, 12,149 square feet of event space
The Sessions Hotel (Bristol) 70 rooms, 2,311 square feet of event space
Western Front Hotel (St. Paul) 30 rooms, 2,000 square feet of indoor and outdoor event space
One of the premier attractions of Southwest Virginia is the Appalachian Trail, which runs through 14 states and through the heart of the region. SWVA is also home to the 300-mile gospel, blues and bluegrass music heritage trail The Crooked Road and Bristol’s Birthplace of Country Music Museum. In Damascus, up to 20,000 people attend the Appalachian Trail Days Festival each year. On Nov. 14, the Hard Rock Hotel & Casino Bristol is set to host a grand opening of its $515 million permanent facility, including the Hard Rock Live entertainment venue. For live stage performances, visit The Barter Theatre in Abingdon, the nation’s longest-running Actors’ Equity theater.
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