Hooker Furnishings adds showroom dedicated to international audience

Martinsville-based Hooker Furnishings is demonstrating its commitment to serving a worldwide audience with the debut of its dedicated International Buyer Showroom at the upcoming High Point Market in North Carolina that will run April 26-30.

Set apart from its flagship showroom, the dedicated 5,000-square-foot space is located on the second floor of Showplace in space 2340 and showcases Hooker Furnishings’ Modern Country collection, which made its debut at the January Furniture Show in Birmingham, U.K.

Created exclusively for international distribution, Modern Country blends craftsmanship and contemporary sensibilities while meeting regional design and scale preferences for European homes.

“The international marketplace presents exciting growth opportunities for Hooker Furnishings, and this new showroom is a key step in continuing to expand our global presence,” said CEO Jeremy Hoff. “Following the strong momentum from our successful JFS debut, we’re eager to welcome international buyers to our new showroom at High Point Market.”

Brad Miller, vice president of international sales, added, “Modern Country was incredibly well received at JFS, and we’re excited to introduce its latest expansion at the April High Point Market with the addition of bedroom furniture. Designed specifically for international lifestyles, the collection now offers versatile pieces for every room in the home, including dining, bedroom, occasional furniture and custom upholstery.”

The Modern Country collection includes five distinct ranges, including:

• Timeless: Featuring designs that transcend time with a modern twist, this range combines natural wood grains, brass accents and versatile silhouettes for enduring elegance.
• Eclectic Academia: Bold and creative, this range merges unexpected textures and shapes, offering accent pieces that spark conversation and complement a variety of interior styles.
• Nordic Tranquility: Scandinavian simplicity meets mid-century modern design, with soft tones, bleached wood finishes and functional yet beautiful forms that evoke calmness and coziness.
• Harmony Haven: Marrying antique charm with contemporary sophistication, this range features weathered oak finishes, clean lines and understated accents inspired by life’s simple pleasures.
• Academic Fusion: Combining vintage sophistication with mid-century modern craftsmanship, this range offers muted tones, rich wood grains and practical designs inspired by intellectual pursuits, vintage libraries and the allure of well-worn pages.

Hooker Furnishings’ International Showroom will be open to registered international buyers and partners throughout the April market. The company will host a ribbon cutting at 4 p.m. on April 25.