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Woods Rogers returns to original name

Roanoke law firm drops 'Vandeventer Black' in branding

Kate Andrews //May 13, 2024//

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Woods Rogers returns to original name

Woods Rogers returns to original name

Roanoke law firm drops 'Vandeventer Black' in branding

Kate Andrews // May 13, 2024//

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Call it a strategy of going back to the future — the merged Woods Rogers Vandeventer Black law firm is shortening its name back to its original appellation of Woods Rogers, executives announced Monday.

In 2022, Roanoke-based Woods Rogers merged with Vandeventer Black in Norfolk, creating the state’s fifth largest law firm, with more than 130 attorneys and a total workforce of 250 people.

Summerlin

In addition to the shortened name, the firm has debuted a new website and branding, created in partnership with Maryland-based design agency Contrast & Co. and Washington, D.C.-based Firmseek, a website design company specializing in law and professional services firms. The rebranding initiative took place over nine months and was led by Woods Rogers’ in-house creative staff, according to the announcement.

As of January, Woods Rogers has 148 attorneys and offices in Charlottesville, Lynchburg, Norfolk, Richmond and Roanoke.

“We are excited to redefine the legal experience for our clients and position the firm for the future,” Woods Rogers President Dan Summerlin said in a statement. “Following the merger, members of the new firm came together to chart a course for our combined future. This allowed us to reflect on the two firms’ legacies and bring out the best of their collective traditions while looking toward the future. As we approach our second anniversary, we celebrate our shared identity and vision.”

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