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President Jason Wright revealed new branding Wednesday
President Jason Wright revealed new branding Wednesday
Katherine Schulte// February 2, 2022//
The Washington Football Team became the Washington Commanders Wednesday.
President Jason Wright announced the new name for the Ashburn-based NFL team on NBC’s “Today” show.
“It’s a name that has the weight and meaning befitting a 90-year-old franchise,” Wright said. “It’s something that broadly resonated with our fans, and it’s something that we believe embodies the values of service and leadership that really define the DMV and this community.”
The team followed the announcement with a media event at FedEx Field with owners Daniel and Tanya Snyder.
The Washington Football Team retired its 86-year-old Redskins name and logo in July 2020 under pressure from sponsors and weeks of discussion over what was widely viewed as a derogatory name for Native Americans. Then the team announced it would use the interim name “Washington Football Team” while it searched for a new identity.
In May 2021, the team hired Will Misselbrook as its chief creative and digital officer to oversee the team’s brand marketing strategy and develop content for fans and sponsors.
