A ribbon-cutting for the 150-acre complex in Clintwood was held in August 2022, when the complex had two archery ranges, plus shooting ranges for pistols, rifles, skeet and trap, and a clay shooting course with nine stations.
The SRRA, which was established by the General Assembly in 2008 to develop and manage Spearhead Trails as an adventure tourism destination, is using the grant to complete a barn and construct a 120-foot-by-250-foot multipurpose building for indoor archery classes and tournaments. It will also add three to six stations to its clay shooting course, erect fishing piers on two ponds, build a maintenance and store facility and buy 10 golf carts patrons can rent, says Melissa Rose, the authority’s executive director.
The funds will also be used to meet a condition set by a property owner who granted the complex a permanent easement to two acres on the condition that the SRRA disassemble a hand-hewn log cabin and relocate it off the complex’s land. “We will have it put back together as close as we can and will utilize it in some manner,” Rose says.
She expects all grant-funded work to be completed in about two years, depending on availability of materials. Future projects will include building a breezeway connecting the barn and multipurpose building.
A 2019 study on the potential economic impact of a Spearhead Trails shooting and archery range complex said it could capture residents’ spending at ranges outside the area and attract current and new Spearhead Trails users. It estimated that 50 to 147 people would use the range noncompetitively daily, while statewide or larger competitive events could draw 400 to 600 people per day.
The study also estimated the total annual economic impact could range from $1.5 million to $4.6 million and that it could support 32 full-time-equivalent jobs in the region. It added that Spearhead Trails users might also use the shooting complex and vice versa.
The complex is already drawing locals and people from other states, including North Carolina, Tennessee, Ohio and Kentucky, says Rita Surratt, Dickenson County’s tourism director.
“It’s given us a new market to target,” she says. “We’re really happy to see it happening.”
Luther Cifers launched fishing equipment company YakAttack LLC in 2009 out of his friend’s basement, and he moved to the garage to create prototypes of its gear. Now, he is putting in work so future entrepreneurs will have a dedicated space for their projects.
The Farmville SEED Innovation Hub, slated to open in late fall, is a 10,000-square-foot business accelerator and training space that would replace a vacant Barnes & Noble book store in Midtown Square. Construction is pending approval from the U.S. Economic Development Administration to move forward with bidding.
“My vision for this thing is something that would have been useful for us in the early days,” says Cifers, whose background is in engineering and design.
A partnership between Longwood University and Hampden-Sydney College, SEED sprouted from a collaboration between Longwood’s Office of Economic and Community Development, GO Virginia and Mid-Atlantic Broadband Inc. on an entrepreneurship and innovation investment strategy in 2019. It is funded with $1.9 million from the federal American Rescue Plan Act, $674,304 from GO Virginia, $500,000 from the Virginia Tobacco Region Revitalization Commission and $375,000 from the Longwood Real Estate Foundation. The hub is expected to create 60 jobs, retain 159 jobs and generate about $5 million in private investment.
One of the gaps the groups identified in the region was the availability of entrepreneurial spaces that have makerspace capabilities, innovation labs and “tools and resources for everyone K through 12, on up to collegiate and community,” says Sheri McGuire, executive director of Longwood’s Small Business Development Center.
Among the hub’s offerings will be 3-D printers, entrepreneurial bootcamps, pitch competitions and idea summits. Other details, including how Cifers plans to help, are still in the works.
Farmville‘s hub also will complement South Boston‘s SOVA Innovation Hub, which opened in 2020 and offers a co-working space and has a makerspace in preliminary planning stages. Both facilities represent a change in the regions’ economic focus.
“If Southern Virginia is going to transform its economy and create wealth [and] create household income, it has to look to other ways of creating opportunity,” says Bryan David, program director of GO Virginia Region 3, which spans 13 counties and includes Danville and Martinsville. “Entrepreneurship is, frankly, one of those ways that a lot of rural regions have found success.”
In her two decades at the U.S. subsidiary of British heating and cooling supply distributor Ferguson plc, Williams has made the economic inclusion of women and minorities her mission. “I’m most proud of knowing I had a hand in their success,” she says of those that she has brought into the Ferguson fold of about 2,500 workers in Virginia.
A Temple University alum, Williams also forged a relationship between Ferguson and Norfolk State University that includes education, internships and mentorships. Williams sees her role as twofold: advocate and mentor.
As an advocate, she has to have thick skin. “When people say, ‘no,’ I have perseverance,” she explains. “Eventually they’re going to tell me ‘yes.’” As a mentor, she says, she has to “tell people like it is. That garners a lot of respect. I am not a different Cathy Williams on Tuesday than I am on Wednesday.”
The top five most-read daily news stories on VirginiaBusiness.com from Dec. 15, 2022, to Jan. 13 included an update on the planned merger of Eastern Virginia Medical School into Old Dominion University.
Virginia’s first permanent casino delayed its grand opening by eight days to Jan. 23
to allow extra time for testing and verifying gaming equipment. (Jan. 10)
A majority of facilities report widespread vacancies for certified nursing
assistants/direct caregivers, licensed practical nurses and registered
nurses. (Dec. 22)
Five development teams submitted proposals to redevelop the
newly rebranded City Center Innovation District, a 9.4-acre
downtown area including the closed Richmond Coliseum. (Dec. 21)
PS-Fertility Inc. will commercialize a male fertility diagnostic
technology that was originally developed at the University
of Virginia, creating 31 jobs. (Jan. 11)
1. L to R: The United Company Foundation Chairman James McGlothlin, Director Frances McGlothlin and President and Treasurer Lois Clarke, with United Way of Southwest Virginia President and CEO Travis Staton and Vice President of Community Impact Mary Anne Holbrook. The foundation made a $50,000 investment in UWSWVA’s Ignite Program in December 2022.2. Casey Hollins (L), Rappahannock Electric Cooperative’s managing director of communications and public relations, and Pat Thomasson (R), a member of C.A.R.E. Charity Inc.’s board of directors, presented Louisa County Resource Council Executive Director Lloyd Runnett with $3,000 through REC’s The Power of Change program. Photo courtesy REC.3. On Dec. 19, 2022, Russell County IDA Chairman Ernie McFaddin (L) accepted a $350,000 check from Virginia Coalfield Economic Development Authority Executive Director and General Counsel Jonathan Belcher for additional site development at the IDA’s Russell Place property. Photo courtesy VCEDA.4. ESPN SportsCenter Anchor Jay Harris, an Old Dominion University alumnus, spoke at ODU’s fall commencement on Dec. 17, 2022. Photo courtesy Old Dominion University.5. L to R: Alexandria Mayor Justin Wilson, City Council Member Alyia Gaskins, Inova Alexandria Hospital President Dr. Rina Bansal, Inova Health System President and CEO Dr. J. Stephen Jones, state Del. Elizabeth Bennett-Parker, Alexandria Vice Mayor Amy Jackson, U.S. Rep. Don Beyer and City Council Member Canek Aguirre attended Inova Alexandria Hospital’s 150th anniversary celebration in December 2022. Photo courtesy Inova Health System.
Across the American landscape about 3,000 more wind turbines have popped up every year since 2005, and more than 2.7 million homes in the U.S. now sport solar panels.
The power grid also is transforming, but the system is still better suited to centralized coal-fired plants, not widely dispersed sources of renewable energy.
A four-person Virginia Tech team wants to change that.
In September 2022, the National Science Foundation awarded the group a $1.5 million grant to help design the components of this greener grid, a four-year project.
Yuhao Zhang, head of the project and an assistant professor in Virginia Tech’s Bradley Department of Electrical and Computer Engineering, says the team will build new switches that can control the flow of electricity from a wide variety of different energy sources.
“We’re going to explore the use of a new semiconductor material, which has superior … electrical properties over silicon,” he says. The switches will be triggered by light signals rather than electricity, making them quicker and more reliable.
“[It’s] gonna basically give us a smarter grid,” says assistant professor Christina DiMarino, another member of the team, along with assistant professors Dong Dong and Xiaoting Jia. DiMarino says the grid will be more resilient during outages as well.
Zhang’s specialty is in semiconductor research; he will experiment with new materials and devices in the system. DiMarino studies power electronics packaging, the “black boxes” of epoxy material that house multiple computer chips.
Dong will create new switches that react to light signals. He says the current switches in power grids transmit signals with electricity, which can create electromagnetic interference.
“We can make the entire system more efficient,” Dong says, “and you also want to make the system smaller, compact and eventually [have a] much lower cost.”
Zhang says the Tech team plans to create proof-of-concept prototypes of the switches that could be installed into the grid. He also says the project will help identify what challenges industry leaders will face in transforming power grids with the new technology, as well as how long such a shift would take.
The team will add research from their project to undergraduate and graduate courses, so Virginia Tech engineering students will have a front-row seat to what could be the birth of the next generation of power technology.
Black History Month traces its origins to an annual weeklong observance started in 1926 by historian and scholar Carter G. Woodson, a Virginia native. And since then, the February celebration of Black history makers and events has been intertwined with commemorating successful business icons like fellow Virginia-born greats Maggie Walker and Booker T. Washington.
With this in mind, Virginia Business presents our 2023 Virginia Black Business Leaders Awards, recognizing a reader-nominated group of some of the state’s most accomplished Black executives. On this inaugural list are 17 leaders, chosen from 108 nominated executives in finance, federal contracting, higher education, law, technology and other sectors. Our editorial team selected the 17 winners, scoring nominations based on factors including overall professional achievement, community impact and mentoring.
Additionally, Virginia Business’ editors selected four of these 17 award-winning executives for additional recognition as inaugural members of our Virginia Black Business Leaders Hall of Fame, celebrating their outstanding careers and general excellence in business leadership. Our 2023 Hall of Fame members are: Gilbert Bland of the Urban League of Hampton Roads; Victor Branch of Bank of America; Victor O. Cardwell of Woods Rogers Vandeventer Black; and Warren Thompson of Thompson Hospitality Corp.
In this feature, you’ll read about our winners’ influences, what they’ve learned in the professional world and how they continue to pay that knowledge forward to others.
In Halifax County, where Wilkins grew up, people took care of one another, he says. That compassionate culture, plus seeing his father go through rehab after a car accident, inspired him to become a physical therapist. But Wilkins wanted to do more to help people be well and safe, so he went back to school to earn his master’s degree in health administration from Virginia Commonwealth University. That enabled him to serve in leadership positions at health care systems all over Virginia, including a stint as the first Black CEO of LifePoint Health in Wytheville. He also serves on the state’s Health Workforce Development Authority board, which addresses staffing shortages in health care.
As head of Bon Secours‘ St. Francis Medical Center in Chesterfield County, Wilkins has to deal with a lot of spreadsheets and data, although he also helped out as a physical therapist to fill staffing gaps during the pandemic. “My duty,” he says, “is to get them the care that they deserve.”
Conston saw early on the value that education has for marginalized communities. She knew her goal was “to become someone to effect change in the lives of young people. And I knew that education would be the path to do that.” Conston began her career as a college administrator at her alma mater, Mississippi’s Jackson State University, and served as a vice president at Central Piedmont Community College in North Carolina for almost 20 years.
Since taking the reins in 2020 at TCC, the state’s second-largest community college, Conston has emphasized the importance of workforce training in fields such as logistics, offshore wind energy and health care. She often shares her mother’s advice: “You have to truly believe that you have the ability to achieve.”
Of all those whom Pharrell Williams has made happy, Virginia Beach government officials and business owners could be at the top of the list with the return of the music superstar’s Something in the Water this spring.
Williams’ three-day music festival debuted in April 2019 at the Oceanfront and was a smash hit, with 25,000 tickets sold in less than half an hour, prompting the sale of an additional 10,000 tickets, which also sold out.
SITW‘s economic impact on Virginia Beach was $21.76 million, and the entire Hampton Roads region benefited to the tune of $24.11 million, according to a joint report from Old Dominion University and the city. Virginia Beach’s costs were roughly $1.1 million, which was covered by an estimated tax revenue of $1.19 million. Hotel occupancy for the region that weekend was 86% or higher, spreading all the way up to Williamsburg.
“It was, by far, the largest event we’ve had in Virginia Beach, period,” says John Zirkle, who operates two hotels in the city and is president of the Virginia Beach Hotel Association. Many people who didn’t even have tickets to the three-day concert came for the festival’s other activities, he adds.
City leaders are similarly excited about the prospects for the 2023 festival, which returns to Virginia Beach April 28-30, after two years of COVID-related cancellations and the festival’s 2022 detour to Washington, D.C.
In November 2022, Williams, a 49-year-old Virginia Beach native, Grammy-winning musician and businessman, was joined by the city’s mayor and other officials as he announced Something in the Water would return to the city. The announcement, which was made during Williams’ Mighty Dream forum in Norfolk, was a surprise for many, given the contentious relations between Williams and Virginia Beach officials that had spilled into public view a year earlier.
In October 2021, a letter Williams wrote to City Manager Patrick A. Duhaney landed in local media like a hand grenade. Williams was pulling the SITW festival from Virginia Beach in 2022, he wrote, saying, “I love my city, but for far too long it has been run by — and with — toxic energy.”
At his Mighty Dream business forum in Norfolk last fall, Pharrell Williams announced his music festival would be returning to his hometown, Virginia Beach, in April.Pharrell Williams photo by Mark Rhodes
Williams was angered by the city’s response following the March 2021 police killing of his cousin, Donovon Lynch, as well as what he considered negative attitudes among city leaders toward Williams’ economic development projects. Williams explained that SITW had been intended to “ease racial tension, to unify the region [and] to bring about economic development opportunities” amid spring break festivities.
Virginia Beach officials tried to change Williams’ mind, but in July 2022, Williams held the second SITW festival in Washington, D.C., with no indication he would bring it back to the beach.
“I was shocked and hurt by it, because it was such a huge success,” says George Alcaraz, who owns two restaurants in Virginia Beach as well as events promotion company Resort Management LLC. “I don’t know what [Williams] did, but I swear … it was magical.”
Seeking solutions
Planned in less than a year, the 2019 SITW festival came about after Virginia Beach’s then-police chief, James Cervera, approached Williams for help in easing racial tensions during College Beach Weekend, which attracted students from historically Black colleges and universities (HBCUs) up and down the East Coast. In recent years, the event had been marred by violence, and some Oceanfront business owners were worried.
“They had a problem with the students when they came down [for spring break],” Williams told Virginia Business in January 2022, and Cervera “asked me what I thought we could do. He was the one that agreed with me when I said, ‘Let’s do a festival.’ The next thing you know, the hotel association, the restaurant association and all those things, they all showed up.”
Alcaraz, who helped organize the first SITW, recalls a jubilant atmosphere in April 2019. “When I saw our safety personnel out there, doing high fives and hugging our guests who came to Something in the Water … I’ve never seen that before. That was a miracle.”
But when the pandemic led to the cancellations of the 2020 and 2021 SITW festivals, “the fear built back up” surrounding the prospect of big crowds at the Oceanfront, Williams said. On top of that, he said in early 2022 that he felt city leaders were concerned more about the future of the festival than the loss of his cousin’s life. “While we have a community that’s getting to accept such toxicity and extending toxicity, I can’t be a part of that.”
Williams didn’t entirely abandon his hometown. For instance, his $340 million Atlantic Park surf park project at the Oceanfront is still in development. But he also pointedly focused more of his attention on Norfolk. He hosted his Elephant in the Room and Mighty Dream business forums in fall 2021 and 2022 there and joined a team of developers vying for the opportunity to redevelop Norfolk’s Military Circle Mall property. As of early January, Norfolk officials were still negotiating with Williams’ group about its proposal.
Williams and his spokespeople didn’t respond to interview requests for this story, and city officials declined to give many details, but Williams met with four Virginia Beach officials in New York City last August, and that’s likely when relations began to thaw.
Taylor Adams, Virginia Beach’s deputy city manager and director of economic development, joined Duhaney and then-City Council members Linwood Branch and Aaron Rouse (who is now a Virginia state senator) on the trip, which coincided with Williams throwing out the first pitch at a Yankees-Mets game.
The group discussed Atlantic Park, in which the city has a $53.4 million stake. To be located on the former Dome site between 18th and 20th streets, the surf park is being developed by Williams and Virginia Beach-based Venture Realty Group, but it has seen some delays due to financing. While the group had hoped to start construction in late 2022, a groundbreaking date still has not been set.
During the New York meeting between Williams and city officials, the Something in the Water festival also came up in conversation, Adams says, but it was not dwelled upon.
“The real intention of the meeting was really just to work on the relationship and work on getting to a more productive place in our communication with each other,” Adams says. “I think the sincerity of that gave us a way forward. It’s important to give Pharrell a lot of credit. I don’t want to put words in his mouth, but I think there is a power in Virginia Beach being his home.”
In late 2022, the city approved making a $500,000 financial contribution to the SITW festival, as well as footing the bill for an approximately $2 million city sponsorship funded through its Tourism Investment Program. The festival’s organizers would retain admissions, meals and local sales tax revenues within the festival’s footprint between Fourth and 15th streets, as well as online ticket sales. The final sponsorship amount will be determined after the festival, and if it exceeds $2 million, City Council must vote again to approve the amount.
It may also have helped that the city agreed in December 2022 to settle a federal wrongful death lawsuit brought by Lynch’s family and estate for $3 million, though the matter was still not finalized in early January.
In his announcement that SITW was coming back home, Williams acknowledged that demand for the festival “in Virginia Beach and the 757 [region] among the people has never wavered. If anything, it has only intensified. College Beach Weekend continues every year, and the city of Virginia Beach leaders have been eager to reconcile and move forward.
“I need to come back home. There is a pervasive feeling by almost everyone that the festival belongs in Virginia Beach, and the time is right to bring it back.”
Also, with more time for preparations this year, city officials’ expectations and plans have grown. Says Adams: “This one will be larger.”
More than music
Restaurant owner and event promoter George Alcaraz, who helped organize the 2019 Something in the Water, says Pharrell’s team dealt well with logistical challenges. Photo by Mark Rhodes
The prospect of a larger Something in the Water has Virginia Beach and Hampton Roads officials understandably excited. Adams expects the city’s hotels to have a “hard sellout” well before the festival, which would be “unprecedented.”
“There are weekends in the summer where we’ll sell out the resort,” he says, “but to sell out the resort in late April, that’s unheard of.”
Zirkle, with the hotel association, agrees: “I’ve been telling folks this is kind of like getting a bonus Fourth of July weekend or Memorial Day weekend. It’s that kind of impact — with even more demand, to be honest.
“It has an effect on everybody, because these folks will be going throughout the city. Airbnbs and rental homes will be used as well — the restaurants, the attractions, the adventure parks, the aquarium — it’s just good for everybody.”
The festival’s main draw is, of course, its big-name music acts, such as Williams himself and Virginia musicians Missy Elliott, Pusha T and Dave Matthews, all of whom performed at SITW in 2019. But it also features a variety of other activities and marketing promotions. Sony and Timberland were among the brands with a presence four years ago, and this year’s festival is set to include more partnerships, as well as opportunities for local businesses to get involved.
“I’ll tell you what I love about Pharrell and his team,” says D. Nachnani, Atlantic Avenue Association president and owner of Oceanfront clothing shop Coastal Edge. “I think there’s a real thoughtfulness in bringing our business community, our art community and our music community into the fold of the overall experience.”
The city’s contract with the festival also includes language that confirms that the event is much more than just music to Williams. Under “responsibilities of the producer,” organizers will “create a festival where young people will meet others who are pushing business and culture forward,” and “where these bright young minds may find their first job out of college, or they will be inspired to start a company of their own.”
For a city that relies heavily on tourism, the festival also is a prime opportunity for positive publicity. Condé Nast’s Traveler magazine recently named Virginia Beach as one of the 23 best places to visit in the U.S. in 2023 — citing the return of Something in the Water as one of the reasons.
“After the first festival, there were articles internationally, nationally, regionally — in all sorts of publications, related to Something in the Water,” says Kate Pittman, executive director of the city’s ViBe Creative District. “That brought attention to Virginia Beach, and the ViBe District was fortunate enough to be mentioned in many of those publications. Something in the Water has had a lasting impact on the reputation of the district.”
As the festival grows, so do its logistical challenges. But if the first event four years ago is any indication, Williams’ team appears up to the task, Alcaraz says.
“The magnitude of the infrastructure and what he did throughout the resort was incredible,” he adds. “I didn’t see or hear any problems.”
There were of course some issues, mostly revolving around parking and traffic, and some restaurants complained that barriers restricted customer access and hurt their businesses. Pittman notes that the ViBe District was particularly impacted by ongoing road construction, but city officials have promised to get a better handle on traffic congestion this time around.
Another potential speed bump is the ongoing labor shortage. Staffing for hotels and restaurants continues to be a challenge everywhere and will test Virginia Beach during the festival.
But now that the city has SITW back, it hopes to never let it go.
“It was hard to see it go to D.C., losing that momentum,” Pittman says. “But we’re so, so happy to have it come back. I think everybody loves a comeback story.”
Virginia Aquarium & Marine Science Center
Virginia Beach at a glance
What was once Princess Anne County became the city of Virginia Beach in 1963. Located where the Atlantic Ocean meets the Chesapeake Bay, the approximately 310-square-mile beachfront city is a major East Coast tourism draw. Other local industries include defense, bio and life sciences, advanced manufacturing, maritime and logistics, IT/cyber and offshore wind energy. Regent University and Virginia Wesleyan University are based in Virginia Beach, as well as campuses for Tidewater Community College, Old Dominion University and Norfolk State University.
Population
457,672
Top employers
Naval Air Station Oceana Dam Neck Annex (10,227)
Joint Expeditionary Base Little Creek-Fort Story (5,020)
Sentara Healthcare (4,900)
GEICO General Insurance Co. (3,600)
STIHL Inc. (3,300)
Major attractions
Virginia Beach’s 3-mile boardwalk along the Atlantic Ocean draws beachgoing tourists from around the world. For a more secluded beach experience, visitors enjoy the city’s Sandbridge area, sometimes referred to as Virginia’s Outer Banks. But the resort city also has access to the Chesapeake Bay,
providing even more beach access. The city is also home to attractions such as the Virginia Aquarium & Marine Science Center, the historic First Landing State Park and the Cape Henry Lighthouse.
Top convention hotels
The Founders Inn and Spa 240 rooms, 40,000 square feet
of meeting space
Marriott Virginia Beach Oceanfront 305 rooms, 25,000 square feet
of meeting space
Holiday Inn Virginia Beach – Norfolk 317 rooms, 22,000 square feet
of meeting space
Wyndham Virginia Beach / Oceanfront 244 rooms, 16,247 square feet
of meeting space
Boutique/luxury hotels
The Cavalier Resort 400 rooms, 26,912 square feet
of meeting space
The Westin Virginia Beach
Town Center 236 rooms, 11,266 square feet
of event space
Hyatt House Virginia Beach / Oceanfront 156 rooms, 1,943 square feet
of meeting space
Beach Quarters Resort 168 rooms, 2,400 square feet
of meeting space
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.