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Real Estate 2025: W. TAYLOR FRANKLIN
CEO , THE FRANKLIN GROUP, VIRGINIA BEACH
Virginia Business //September 2, 2025//
Real Estate 2025: W. TAYLOR FRANKLIN
CEO , THE FRANKLIN GROUP, VIRGINIA BEACH
Virginia Business //September 2, 2025//
Bain became Long & Foster’s president and CEO in 2023. Founded in 1968, Long & Foster has more than 7,000 real estate agents across seven states and Washington, D.C. Bain joined Long & Foster in 2010 as president of its insurance and home warranty businesses.
Berkshire Hathaway affiliate HomeServices of America acquired Long & Foster in 2017, and in 2018, Bain took on oversight of Long & Foster Property Management and Long & Foster Rental Service Center. Bain rebranded the property management business as HomeServices Property Management in 2022, and in early 2022, launched Insight Home Inspections.
In March, HomeServices of America denied reports that it was in talks to be sold to Compass, the Washington, D.C., region’s largest real estate brokerage by sales volume.
Long & Foster completed 34,000 transactions in 2024. Prior to joining Long & Foster, the Allegheny College graduate served as vice president and general manager for Pittsburgh-based Howard Hanna Insurance Services. He founded internet insurance startup InsRateDirect.com in 1998 and was managing partner at the McDonnell Bain Group.
He negotiated both companies’ sales to larger insurance companies in 2002.
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