Manufacturing 2025: HOFF, JEREMY R.

Hoff joined Hooker in 2017, serving as president of the upholstery, case goods and legacy brands divisions before being named its first nonfamily CEO in 2021.

The 101-year-old company employs more than 1,000 people and has corporate offices and upholstery manufacturing facilities in Virginia, North Carolina and California, with showrooms in High Point, North Carolina; Las Vegas and Vietnam.

For 2024, Hooker Furnishing’s consolidated net sales were $397.5 million, down 8.3% from the previous year. Tariff uncertainty, lower consumer confidence and a weakened housing market are all reasons for the decline, Hoff said in April. This year, Hooker closed its warehouse in Savannah, Georgia, and launched restructuring that aims to cut $25 million in annual fixed costs by fiscal 2027.

Hoff serves as vice chair of the High Point Market board and is a member of the American Home Furnishings Alliance board.

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