Kroger expands ClickList to Hampton Roads

The Kroger Co. said Wednesday that it is expanding its ClickList online ordering service to shoppers in Hampton Roads.

Three ClickList locations will be added to existing stores in 2016, starting on Thursday, Aug. 11, with the Holland Road Marketplace in Virginia Beach.

The additional stores in the Hampton Roads market that will launch ClickList in 2016 include the Suffolk Kroger Marketplace and the newly opened Kroger Marketplace in Chesapeake. Kroger has 10 stores altogether in the Hampton Roads market.

“Our customers in nearby markets have celebrated the convenience the ClickList brings to their everyday life – and we’ve been eager to bring this to our shoppers in Hampton Roads,” Anne Jenkins, spokesperson for Kroger’s Mid-Atlantic Division in Roanoke, said in a statement.

Each ClickList location offers more than 40,000 items, including fresh meat and produce, with new items added every week.

To use ClickList, a customer visits their designated Kroger store’s website and creates a shopping list, selects a pick-up time and then places an order.

Once an order is placed, a Kroger store associate shops the store to fulfill the order and stores it in temperature-appropriate zones until the customer arrives. When the customer comes to a designated pick-up area, a store associate loads the order into the customer’s car. Payment is made at time of pick-up, from the customer’s car.

The service charge for ClickList is $4.95 charge, which is added to the customer's total bill. However, Kroger says it’s waiving the charge the first three times a customer uses ClickList.

“Kroger has been testing online ordering in select stores since November 2014, and the feedback from our customers has been overwhelmingly positive,” George Anderson, Kroger E-Commerce manager, said in a statement. “We’ve seen everyone from senior citizens to parents with young children and busy professionals all benefit from and appreciate the ease of online grocery shopping. We’re thrilled to be able to offer this in Hampton Roads now.”