Hubbard Peanut Co. names new CEO

Southampton County-based Hubbard Peanut Co. announced Tuesday that it has appointed Marshall Rabil, the grandson of the company’s founders, to be its new president and CEO.

The transition at the producer of Hubs Virginia Peanuts, a popular Virginia-grown gift item, became effective June 1. Rabil is succeeding Lynne Hubbard Rabil, his mother, who is transitioning to a new role as executive adviser. The company says her new position allows “for a more focused role in providing strategic counsel.”

“Along with my brother and twin sisters, I have been involved in our family business from the earliest days, and I have strong memories of our meager beginnings in the kitchen of our five-room home,” Lynne Rabil said in a statement. “I am very excited about the next chapter under Marshall’s leadership but also happy that I will continue to play a part. I am confident that Marshall will maintain the ethos that our parents carefully developed and that our family has worked to nurture through these years.”

Marshall Rabil, named one of Virginia Business’s 100 People to Meet in 2025, was most recently the company’s director of sales and marketing.

Since 2016, Rabil has developed strategic marketing partnerships with PGA Tour events, increased wholesale partnerships to develop regional grocery partners throughout the U.S., and hired more full-time employees. In 2023, Rabil served as president of the Franklin-Southampton Area Chamber of Commerce.

“Working alongside our dedicated team on a business my grandparents started and my mother grew and led is an absolute honor,” he said in a statement Tuesday. “It’s the biggest responsibility of my professional career, and I am looking forward to the challenge and opportunity.”

The company was founded in 1954 by Dot and HJ Hubbard.