Cushman & Wakefield | Thalhimer promotes marketing director

Cushman & Wakefield | Thalhimer has promoted Kristan Cole to vice president of marketing and brokerage services, the commercial real estate company announced Jan. 9.

Cole will lead the firm’s overall marketing strategy as well as provide leadership and oversight of Thalhimer’s research, design, communications and brokerage services teams.

“Kristan’s ability to initiate creative solutions to support our brokerage and property management teams is invaluable,” Executive Vice President Eric Robison said in a statement. “She is keenly aware of the resources available on our platform and promotes executing our business with a best-in-class approach to marketing across all of our business lines.  She is a tremendous talent and we look forward to her continued growth at Thalhimer.”

Cole, who joined the firm in July 2021 as marketing director, has 18 years of strategic and creative marketing experience in real estate and higher education. Since joining the firm, she has combined the marketing and brokerage services teams into one department, upgraded Thalhimer’s website, established and executed multiple business development initiatives, overseen automated marketing efforts and established revenue-generating opportunities for the marketing department, according to a news release announcing her promotion.

She is active in Commercial Real Estate Women (CREW) Richmond, serving as chair of the organization’s network liaison committee and previously served on the philanthropy committee. She has a bachelor’s degree in creative advertising from Virginia Commonwealth University.