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CoStar-WeWork dispute opens door for coworking competitors

One of the most disrupted sectors in Northern Virginia since the pandemic has been office space, as many white-collar workers work remote or hybrid schedules, leading to less demand.

On top of that, in Arlington County’s Rosslyn corridor, WeWork clients have had to deal with the coworking company’s uncertain future. Although WeWork was set to exit Chapter 11 bankruptcy in mid-June, it’s been unclear whether it will remain a tenant at the 1201 Wilson Blvd. building, which CoStar Group purchased for $339 million in February as its new corporate headquarters.

In recent months, CoStar has been in court, trying to get WeWork to vacate and claiming WeWork didn’t pay rent promptly. That could leave room for WeWork competitors offering more stability.

At nearby Office Evolution Arlington-Rosslyn, owner Trey Hardin’s phone has been busy. “We have been contacted by several WeWork members recently — all who want out and a new, reliable home for their business,” he says. “The common sentiment we are hearing is that, ‘WeWork has given up and is checked out.’”

Hardin also notes that coworking demands have evolved. “Customers are no longer seeking an office for a week or a hot desk for a day. They either want true commercial space with unprecedented flexible terms and pricing, or they want dedicated offices in coworking centers on longer term agreements with specialized member services.”

Office Evolution client Ron Prater, chief operating officer of Alexandria-based technology business Bent Ear Solutions, says he and his colleagues “looked at many coworking spaces. Many had tons of frills — tons of open space, networking events at night, etc. — but were not conducive for our work.”

Arlington Economic Development Director Ryan Touhill says the CoStar-WeWork dispute, which the two sides’ attorneys declined to comment on, is a “private matter between a landlord and tenant and does not reflect broader commercial real estate market trends.”

However, Touhill also sees change in the market. “We are observing a trend toward ‘flight to quality,’ which bolsters the appeal of premium office buildings,” Touhill says. “This trend is driving strategic investments in various forms: renovating and repositioning existing office spaces, planning full redevelopments into alternative uses, and constructing new high-end office buildings. Arlington is actively developing guidelines for adaptive reuse, where building owners convert office spaces into alternative uses such as residential units or hotels.” 

Submarine sandwich

Hiring and retaining workers remains a challenge everywhere, but it’s particularly urgent in the submarine-building industry.

The Navy is aiming to transform its submarine fleet, with the first nuclear-powered Columbia-class sub primed to arrive in 2028, along with production of more Virginia-class vessels.

That’s bringing plenty of work to Newport News Shipbuilding — which is tasked with building two Virginia-class boats a year and producing six modular components for every Columbia-class submarine — as well as other Virginia maritime companies supporting its mission. But the increased workload is also bringing worries about who they’ll hire to do all this work.

In March, Newport News Shipbuilding announced it planned to hire 3,000 tradespeople this year and 16,000 more skilled workers by the end of the decade.

The Navy’s total submarine upgrade, says Hampton Roads Workforce Council President and CEO Shawn Avery, “will require more than 100,000 skilled workers across the country with training necessary to complete this task,” including roughly 30,000 workers in Hampton Roads. Avery has said that the deficit could grow to 40,000 workers by the end of the decade if efforts aren’t taken to boost the workforce.   

In November 2023, the council was awarded $14 million by the U.S. Department of Defense to bolster the regional workforce and meet the needs of the Navy’s submarine industrial base and related industries. The award will go toward launching 10 projects that the workforce council will run, with oversight by the Navy and the Department of Defense.

According to the workforce council’s announcement last fall, the 10 projects will “add capacity to training facilities, market the industry across the region, connect veterans and transitioning service members to maritime careers, and expand outreach to local middle and high school students.” The new projects will run in conjunction with four existing maritime talent pipeline programs in Hampton Roads, funded by an earlier federal grant.   

These are positive developments, but it’s nonetheless hard to fill some maritime jobs, says Will Fediw, the Virginia Maritime Association’s senior vice president.

“We’re hearing from our statewide membership that finding workers is an issue across the board,” he says. “In some cases, companies are literally just looking for people that will show up on time for work each day, and it’s still tough.”

Fediw says that for the VMA, which represents more than 450 member companies, there’s still an awareness gap that prevents businesses from filling open jobs. 

“Training and educational institutions are responding to offer programs to better meet the needs of the industry. However, we’re hearing that many of them have open capacity, so we view it as a marketing and awareness problem,” Fediw explains. “Our association has been emphasizing the need to get into the K-12 space to introduce young learners to maritime and supply chain careers.”

Growing the pool

The council has been working on maritime talent recruitment for several years, and it’s received state and federal money for job training programs in the past, including an $11 million grant from the U.S. Economic Development Administration in 2022 to develop a maritime talent pipeline known as the Regional Workforce Training System.

So far, 363 people are enrolled in maritime training through the regional training initiative, Avery says, and 309 have graduated from the program. Among the offerings are training for maritime welders, structural fitters, sheet metal fabricators, electrical technicians, outside machinists, wind turbine technicians and commercial drivers.

With the $14 million in DOD funding, the council plans to physically expand training spaces at New Horizons Regional Education Center, Paul D. Camp Community College, Virginia Peninsula Community College and Virginia Beach public schools, as well as expanding the Great Opportunities in Technology and Engineering Careers (GO TEC) program in other Hampton Roads school systems.

Students in middle and high schools in Norfolk, Portsmouth, Hampton and Newport News will have opportunities to learn more about maritime jobs and what skills are needed by the industry, Avery says. Also, federal funding will help the workforce council align and standardize training for skilled tradespeople, as well as increase outreach among local veterans and transitioning members of the military and their family members, making them aware of maritime jobs and training opportunities.

“While it seems that we are making progress, skilled trade careers are often still not viewed as having the same worth and importance as those requiring a four-year college degree,” Fediw says. “Discussions around the dinner table need to be had regarding the stability and financial benefits of alternative career paths.”

As with most workforce ventures, Hampton Roads maritime job training initiatives require partnerships between the public and private sectors.

Virginia Peninsula Community College and the City of Newport News, as well as VPCC’s foundation and the Newport News Economic Development Authority, have partnered to acquire a new training facility in southeast Newport News, says Todd Estes, VPCC’s vice president of workforce development and innovation.

“Newport News EDA generously contributed the site, and the college received federal funding support from the submarine industrial base,” Estes says. “The facility will initially offer three programs supporting the shipbuilding and ship repair industry, including welding, marine electrical and structural fitting.”

Design work started in February for the new facility, which will be located near Newport News Shipbuilding, with completion expected by early 2025, Estes says.

As for the council’s anticipated timeline for the DOD-funded programs, “the projects approved and allocated in fiscal year 2023 are well underway,” Avery says, and this year’s plans are being vetted by SIB leadership and “are currently being approved and executed.”  


Nation’s first Goodwill-owned supermarket to open in NW Roanoke

Roanoke-based Goodwill Industries of the Valleys broke ground Nov. 14 on Melrose Plaza, a community hub that will be anchored by the nation’s first full-scale, full-service grocery store owned and operated by a Goodwill organization.

Slated to open in December 2024 in a Northwest Roanoke food desert, the 25,000-square-foot Market on Melrose is expected to create 50 to 60 jobs and will offer online ordering, curbside pickup and delivery options.

It’s part of a $30 million project to repurpose Goodwill’s Roanoke Jobs Campus headquarters at 2502 Melrose Ave. into the 79,000-square-foot Melrose Plaza, which will also house Goodwill’s Excel Center, a tuition-free adult high school offering certifications and high school diplomas. Plaza tenants will include an existing public library branch, a holistic community wellness center and a Bank of Botetourt center that will provide retail banking and financial coaching.

“While efforts for a grocery store have been ongoing for many years now, the timing couldn’t be better,” explains Mindy Boyd, chief operating officer for Goodwill Industries of the Valleys. “Federal ARPA [American Rescue Plan Act] funds awarded to the City of Roanoke afforded a $10 million grant to uplift a grocery in a food desert. With our renewed mission and vision, the well-located property available, and a grant from the city, it made it a complete win for the community.”

Kjellstrom + Lee is the construction management partner for Melrose Plaza. In addition to the $10 million in federal funding, the project has an $8 million in-kind real estate donation from Goodwill. Another $12 million is anticipated to come from the federal New Market Tax Credits Program, additional public funding, grant opportunities and private contributions.

Goodwill Industries of the Valleys is partnering with the City of Roanoke and other stakeholders on Melrose Plaza. The nonprofit Goodwill will own and operate Melrose Plaza and Market on Melrose. The grocery store will be the first phase of the project to open.

The partnership, says Roanoke City Manager Bob Cowell, “will deliver exactly what the Northwest neighborhood has long advocated for and needed, fulfills a key priority of the mayor and City Council [and] implements the top priority identified by the citizen advisory board established to aid the council in their use of federal COVID relief.”  

Distinguished visitors

Event planners and hospitality industry experts worldwide will converge upon Richmond to grow their professional networks, discuss the latest developments in the tourism sector and celebrate travel in Virginia during the 2023 VA1 Governor’s Tourism Summit.

Taking place Nov. 12-14 at the Greater Richmond Convention Center, the event will offer workshops and classes focusing on topics such as sports tourism, return-on-investment data, digital marketing, workforce development, accessibility and the outlook for the meetings and events industry. This year’s theme is “Get in the Game.”

Attendees will take part in general and breakout sessions on Monday, Nov. 13, and Tuesday, Nov. 14, during a conference that offers an impressive lineup of headliners, keynote and session speakers.

Virginia Gov. Glenn Youngkin will share remarks during the VA1 opening general session and lunch on Nov. 13.

“Virginia sets the national standard for tourism, creating jobs and injecting critical dollars back into our communities,” Youngkin says. “Tourism is the cornerstone of future development, cultivating necessary job expansion and growth to help Virginia reach new heights. I look forward to the innovation that will come from this year’s VA1 Governor’s Tourism Summit.”

The summit will attract about 450 attendees, plus exhibitors, with its “tremendous amount of educational content,” says Eric Terry, president of the Virginia Restaurant, Lodging & Travel Association, one of the organizers of the annual summit, which is hosted in a different location in the commonwealth each year. (Last year’s event was held in Norfolk.)

Among the major challenges in organizing an event of this scale, Terry says, is the number of hotel rooms needed to accommodate attendees, speakers and exhibitors. “We are limited in terms of places that we can do this conference, even in Virginia.” As of mid-September, rooms at the downtown Richmond Marriott near the convention center were sold out, but rooms were available at the nearby Hilton Richmond Downtown.

In 2022, visitors spent a record $30.3 billion in Virginia, a 20.3% increase from 2021, Youngkin announced in August.

“Visitor spending in Virginia exceeded $30 billion for the first time in our history, reaching $30.3 billion, and is now about 4% higher than it was prior to the pandemic,” notes Virginia Tourism Corp.’s vice president of research and strategy, Dan Roberts, who will speak during two summit sessions.

“To bring that into perspective, that means visitors are spending $83 million a day in the commonwealth. The entire tourism industry, from our hotels and restaurants to our local and regional destination marketing organizations and [convention and visitors bureaus] have all had a hand in driving that recovery,” Roberts adds.

Sarah Dandashy, who runs the website “Ask a Concierge,” is another headliner speaker at this year’s opening session and lunch. An author and TV personality, she has more than 18 years of experience in the luxury hotel industry.

“Despite economic and employment challenges, Americans are still making travel a priority. And it shows,” Dandashy says, but she notes that “the meeting planning industry is still rebounding — and it continues to look positive, but today’s group business demands have shifted.”

Ongoing trends that impact meeting planners, she notes, include “inflation; the decentralized workforce; the well-being of attendees; issues around diversity, equity and inclusion; technology; and sustainability.”

Business travel, though, is one segment that hasn’t fully recovered in Virginia, which impacts the hospitality industry in Northern Virginia, as well as bookings at large conference venues and work for meeting planners, Roberts notes.

“At the end of 2022, business travel spending throughout the commonwealth has only recovered to 77% of 2019 levels,” he says, while noting that events like the summit help people in the meetings and events industry learn from their colleagues and adapt.

“VA1 represents the incredible value of meeting face to face to share information, look ahead and build meaningful relationships throughout our industry, which are all reasons that Virginia and the travel industry nationwide can expect a full recovery in business travel,” Roberts says. 

Gazing into the future

The waterways and shorelines that make up Hampton Roads harbor a historic reputation as ideal hosts for commerce, trade, shipbuilding, military installations and government research. Its beaches and historical sites attract millions of visitors, and the region is home to farms, businesses and universities.

We know the past and present, but what about the future of Hampton Roads? We asked several regional leaders to give us their view for what the future has in store for the area 20 years from now. They offered predictions about the region’s workforce, business opportunities, transportation, federal defense spending and other economic influences.

Home to more than 1.7 million people, Hampton Roads includes 10 cities and six counties in southeastern Virginia and nearly 3,000 square miles of diverse landscape, as noted in the 2022-2027 Comprehensive Economic Development Strategy (CEDS) for Hampton Roads. “It is well-known that in Hampton Roads, the three pillars of the regional economy are the port, the military and tourism,” it reads. 

In the short term, posits ODU economist Robert McNab, the region is likely to see increases in defense spending. Photo by Mark Rhodes

Developed by the Hampton Roads Planning District Commission in partnership with the Hampton Roads Alliance and Old Dominion University, the report was approved by the U.S. Economic Development Administration in 2022. Authored primarily by planning district commission members Greg Grootendorst, Katherine Rainone and Katie Cullipher, it also contains valuable insights from Robert McNab and Tim Komarek of ODU’s Dragas Center for Economic Analysis and Policy, along with other members of its strategy committee.

Essentially, this report provides a glimpse into what Hampton Roads was, is and hopes to be. Among the region’s strengths are its demographic diversity, higher education institutions, competitive business costs and a strong federal workforce — but its weaknesses include dependence on federal spending, a lack of private-sector job growth, not enough affordable housing and regional fragmentation, according to the CEDS report.

“If you look at Hampton Roads,” explains McNab, “it is a distinctive place in terms of its role in the national security of the United States. It has had this distinctive role for over two centuries. That is a blessing, but some might call it a curse. 

“It is a blessing because, for over 200 years, Hampton Roads has been one of the focal points of the United States Navy and the Armed Forces on a broader scale, and the federal government,” he says. “This distinctive role is unlikely to diminish significantly in the near term, especially with advances in technology, specifically unmanned systems, artificial intelligence and the revolution in military affairs that now we’re seeing another iteration of in Ukraine with regards to the performance of large-scale, very expensive weapon systems relative to inexpensive, unmanned drones.”

In the short term, McNab adds, “the prospects for defense spending and federal government spending in the region are quite favorable. One might argue that we’ll continue to see increases in defense spending over the next three to five years nationally and within the region.”

Hampton Roads Workforce Council President and CEO Shawn Avery says he believes that Hampton Roads’ short-term economic future looks promising for myriad reasons, including the expansion of the  Hampton Roads Bridge-Tunnel (HRBT), the largest highway construction project in the Virginia Department of Transportation’s history.

The $3.9 billion bridge and tunnel expansion will add twin tunnels and will double the number of lanes to eight along 10 miles of Interstate 64. Its original deadline was the end of 2025, but workers are about a year behind schedule, so that deadline’s likely to change.

Aside from easing local traffic gridlock, “the HRBT expansion will open more economic collaboration and growth with the RVA corridor,” says Avery. “The region’s continued expansion into autonomous systems will situate us as one of the only regions in the nation able to develop and test related technology for land, sea, air and space.

“And our maritime industry will continue to expand as we become the offshore wind hub for the East Coast and pursue the Navy’s mission to build and repair the most advanced ships and submarines in the world.”

On the tourism front, “the Hampton Roads region [and] Williamsburg will be an area of national focus in 2026, for our country’s 250th anniversary, leading up to July 4, 2026,” points out Nancy L. Grden, Hampton Roads Executive Roundtable president and CEO. “What a great opportunity to celebrate and communicate our region’s unique brand, and to create ‘new history.’ By that time, we will have exciting growth and expansion initiatives coming to fruition for the future — and unlike any other region in the country.” 

Emerging industries like offshore wind energy, advanced manufacturing and information technology are primed to become region-shaping economic forces, says Hampton Roads Workforce Council President and CEO Shawn Avery. Photo by Mark Rhodes

Special attributes

Looking beyond the immediate future, experts laud the region’s noteworthy qualities that make it stand out both in Virginia and nationally.

“Amongst large metropolitan areas with more than 1 million people, we have the largest proportion of our economy that is derived from federal government spending and specifically defense spending, apart from the Washington, D.C., metro area,” McNab notes.

“The challenge really … over the next five to 20 years remains the challenge that has been present in front of the region over the last two or three decades,” he adds. “That is, how do you diversify the economic base of Hampton Roads, such that we continue to occupy the distinctive role of national security of the United States but have other pillars of the regional economy that generate well-paying jobs and economic activity that are not dependent upon decisions in Washington, D.C.?”

Options vary, but Douglas L. Smith, president and CEO of the Hampton Roads Alliance, sees promise in the air — literally.

“Hampton Roads is quickly becoming a center of excellence for air mobility and unmanned systems,” Smith says. He anticipates that, through the research and development underway at NASA Langley and at various military installations, Hampton Roads will pioneer cutting-edge aerial transportation powered by carbon-free alternative fuels, pushing the boundaries of what’s possible in the skies. 

“We believe there is room to grow the defense sector in Hampton Roads by leveraging assets needed by businesses that directly support military installations and major defense contractors in the region,” Smith adds. “The world is increasingly looking at Hampton Roads because of our competencies in these sectors and the natural competitive advantages of our business environment. Virginia is a global brand as a perennial ‘best state to do business.’”

McNab says that transportation expansion is also key to the region’s economic health.

“The state and federal government need to agree to punch through I-87 into North Carolina to create a more robust transportation system to the southwest,” he notes. “If you look at Hampton Roads, it’s often colloquially referred to as the world’s largest cul-de-sac because we don’t have real significant transportation outlets to the south and the west. Getting that interstate highway down to Raleigh and connecting into Charlotte will create a corridor where not only manufactured goods can come out of the port and go to other areas, but an area where we can re-manufacture goods and re-export them — and that’s where real value is.”

Avery points out that the years ahead will also present some challenges and opportunities for Hampton Roads, particularly given its large military footprint and its risk from sea-level rise.

“Coastal resiliency will continue to be key concerns for Joint Base Langley-Eustis, as well as Naval Station Norfolk,” he predicts. “The continuing need to upgrade the Navy’s aging fleet and the increase in demand for newer vessels will be a priority for our national security. Newport News Shipbuilding, Norfolk Naval Shipyard and the membership of the Virginia Ship Repair Association will be critical role players in this effort.”

Paul Robinson, executive director of RISE, a Norfolk-based nonprofit that helps resilience-focused businesses grow, points out that coastal communities nationwide face the accelerated impacts of climate change, and nearly half of the U.S. population reside in these vulnerable areas. Flooding related to sea-level rise and other factors place homes, businesses and even military installations at risk.

“These hazards pose a significant risk to approximately $1 trillion worth of real estate and infrastructure along U.S. shores, and the global cost of coastal flooding events could reach $14.2 trillion by the end of the century,” Robinson says. “The Norfolk-Virginia Beach metropolitan area alone currently ranks 10th in the world in the value of assets exposed to an increase in flooding from sea-level rise.

“Adapting to these challenges is crucial to reduce damage and enhance long-term sustainability,” Robinson adds. “Climate adaptation requires a holistic, long-term perspective that involves investing in infrastructure that can protect vulnerabilities well into the future, along with innovative and affordable solutions to reduce risks now.”

Workforce predictions

While global warming and sea-level rise are of major concern in the Hampton Roads region, experts note that there are also microcosmic influences that can affect the future.

The work being done now to build an entrepreneurial ecosystem in Hampton Roads will help scale up industry clusters in the future, says Hampton Roads Executive Roundtable President and CEO Nancy Grden. Photo by Mark Rhodes

Looking at the workplace, McNab predicts, “Growth in Hampton Roads will probably occur in small to midsize firms. And if we create an environment where entrepreneurship and innovation are supported and successful by investments in our infrastructure, including broadband and transportation, then we are creating jobs that also retain talent.

“If we look 5, 10, 15 years down the road, we also need to recognize that, if we have a workforce that is increasingly suffering from health or mental health issues, we could do everything right and there just won’t be enough workers to fill the jobs out there. This will be a longer-term challenge, not only for Hampton Roads but for Virginia and the United States as well,” McNab adds.

Emerging industries that will shape the region over the next two decades, Avery says, will include offshore wind, advanced manufacturing and IT.

“More than a dozen offshore wind projects are in advanced stages of planning on the East Coast of the United States,” he notes. “The federal government has set a national goal to produce 30,000 megawatts of energy by 2030. With development of Dominion Energy’s Coastal Virginia Offshore Wind project and Avangrid Renewables’ Kitty Hawk Offshore Wind project, Hampton Roads is now on a trajectory to lead offshore wind development in the U.S.”

Also, Avery says, “the Hampton Roads region is ripe for the advanced manufacturing industry, based on the region’s multimodal network, the workforce, innovative technology, and its location for rapid distribution from the Port of Virginia. In addition, information technology, specifically fiber optics, is an emerging industry in our region.”

International investment, too, will factor into the region’s future prosperity, Smith adds. “Global competition for foreign direct investment is increasing at a record pace. Within the commonwealth, the Global Business Alliance estimates that 6.3% of Virginia jobs are tied to foreign direct investment, and employees at international firms earn roughly 10% more than the national average wage.”

And at an even more nitty-gritty level, Hampton Roads has a notable startup community that has grown significantly over the past five years, Grden says. “The past five years have laid a foundation,” with players in the local entrepreneurial ecosystem including the innovation centers at ODU and Norfolk State University, 757 Collab and Black BRAND.

“The region will be able to create bridges between this entrepreneurial ecosystem and our economic development partners to scale up more companies in key industry clusters relevant to our region,” she says. “It is also fortunate to have major federal facilities and sources of innovation, such as Jefferson Lab, NASA Langley Research Center and others, which should result in intellectual property converting into commercialization and new company/talent attraction.”