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On cloud nine

In 2007 — the same year that Apple unveiled the iPhone and Netflix introduced the idea of “streaming” movies — Buddy Rizer started aggressively targeting an industry that many of the people he worked for in Loudoun County didn’t yet fully comprehend.

“It was not an easy story to tell at first,” Rizer recalls of his early years pursuing data centers as Loudoun’s executive director of economic development. “I remember a couple of public hearings sweating through my suit as I was getting grilled by our [board of supervisors]. One of the supervisors said, ‘Mr. Rizer, if everything is going to the cloud, why do we need data centers?’”

Sixteen years later, more than 70% of the world’s internet traffic comes through Data Center Alley — six square miles in Loudoun’s Ashburn area.

Northern Virginia is the epicenter of the world’s data landscape. In 2022, the region accounted for 64% of the total new data center capacity brought online in primary markets across the U.S., according to the North American Data Center Trends Report by CBRE.

Data centers are huge tax generators — Loudoun County officials predict data centers will pump around $570 million in personal property taxes into county coffers next year alone.

But the blistering pace of development is drawing scrutiny from residents, environmentalists and local officials who worry about the industry’s high electricity demands and the centers’ impact on neighborhoods. Northern Virginia’s experience holds lessons and opportunities for other areas of the state that stand poised to cash in on the demand for data center sites.

Big data

In 2022, 21% of all new economic development investment in the commonwealth announced by the Virginia Economic Development Partnership — a total of
$951 million — was from new and expanding data centers. That number represents a significant decline from 2021, when VEDP announced $6.8 billion in new data center investments — 62% of an overall statewide total of more than $10.9 billion in economic development investments that year, and 2020, when data centers accounted for 81%, or $7.9 billion, of about $9.8 billion in investments announced by VEDP.

Data centers will contribute an estimated $570 million in Loudoun County tax revenue next year. Photo by Will Schermerhorn

But the January announcement of Amazon Web Services’ plan to invest $35 billion in Virginia data centers by 2040 proves the market for data center sites remains robust. AWS is the world’s largest cloud computing provider, and its expansion reflects its efforts to stay ahead of rivals Microsoft Azure and Google Cloud Platform in the business of selling offsite data storage infrastructure to businesses.

“Our internal research tells us that the demand for the infrastructure is going to exceed the supply for probably the next decade,” says Rizer. “There is a long runway.”

The world’s need for data storage has grown exponentially in recent years, along with the number of gadgets, apps and services upon which consumers and businesses increasingly rely.

Massachusetts-based market intelligence firm International Data Corp. predicts that the global datasphere — all the data that exists in the world — will more than double in size from 2022 to 2026, driven by data-intensive technologies such as artificial intelligence, autonomous vehicles and the fact that everything from the refrigerator in your kitchen to the traffic signal down the street can now transmit data.

But all the documents, financial records, photos, texts and entertainment content that we access every hour of the day from the cloud aren’t exactly virtual. This data is stored on servers housed in data centers — giant structures strategically located for their proximity to fiber optic networks and electric transmission lines.

Data Center Alley shows the progression of data center architecture over the past decade. Older data centers are one-story boxy industrial concrete blocks. Newer structures are multistory buildings — some over 1 million square feet — with windows added to make them look like office buildings. Security gates and yards packed with diesel backup generators are common features on these properties.

Power hungry

Powering the millions of servers housed in data centers requires a robust supply of electricity. Those servers generate heat and can’t perform optimally if the building temperature rises too far above 80 degrees. So even more electricity is needed to run the HVAC systems that regulate data centers’ air temperature.

Data Center Alley — which represents 6% of Loudoun’s entire land mass — consumes the same amount of electricity as all of the homes that Dominion Energy Inc. serves in Virginia Beach, Chesapeake, Newport News and Norfolk combined, according to Katharine Bond, Dominion’s vice president for public policy and state affairs.

Alan Bradshaw, Dominion’s vice president for strategic partnerships, says no other industry comes close to the power demands of data centers, which represent 21% of the utility’s Virginia power sales.

“These are big facilities in a dense area, and they are very unique, even compared to large industrial facilities like steel mills or shipyards,” he says.

Bradshaw says Dominion works closely with data center customers to understand their growth plans, and for the past few years it has provided a 15-year data center forecast to grid operator PJM.

PJM’s 2023 forecast calls for the PJM Dominion zone, which includes Central Virginia, Northern Virginia and Hampton Roads, to experience 5% annual growth in summer peak power loads for the next 10 years. This projected growth is 30% greater than what PJM was predicting two years ago, and it dwarfs the growth rate in any other utility zone PJM tracks, which includes Washington, D.C., and 13 states in the mid-Atlantic and Midwest. The next highest rate is 0.8%.

“That is exponential,” Bradshaw says. “One percent growth is large for a utility. It is all due to data center growth.”

While the capital costs of upgrades to power transmission and generation across Dominion’s system are shared by all ratepayers, Dominion officials point out that as such large customers, data centers are paying a proportionally large share of the cost needed to keep up. (Dominion, however, says it is unable to supply an amount for how much data center customers pay per year in Virginia.)

Bond says Dominion has partnered with data center operators on several Virginia solar projects that have been built specifically for the data centers’ use, at the expense of the data center operators. The industry’s aggressive sustainability goals also help support Dominion’s systemwide transition to clean energy sources, she says.

Crossing county lines

Prince William County saw $101.4 million in tax revenue from data centers last year. It benefits from proximity to Loudoun and a skilled workforce, says Christina Winn, Prince William’s executive director of economic development. Photo by Stephen Gosling

After Dominion announced last summer that it was temporarily suspending new service connections for data centers in Data Center Alley to ensure its transmission infrastructure could handle the added load, county officials had to readjust revenue projections to reflect later buildout dates for data centers. Rizer says county officials expect power to be fully restored by the end of 2025.

Meanwhile, the data center industry is still growing in the county — just not as rapidly as in recent years, Rizer says.

“It certainly hasn’t dampened the appetite for real estate in our community,” he says, adding that prices have climbed to between $2 million and $3 million per acre for data center properties. “It has delayed us somewhat, but it hasn’t stopped anything. No one has pulled out, and no one has said, ‘If I can’t get power in two years, I’m out.’”

Industry reports such as CBRE’s reference power constraints as a factor driving data center operators to examine other markets, both in Virginia and in other states. One of the areas that is seeing increased interest is neighboring Prince William County.

Christina Winn, Prince William’s executive director of economic development, says her county isn’t seeking to be as big a data hub as Loudoun, but data centers are a revenue-rich piece of the diversified industrial base Prince William wants to build. “We are not out actively recruiting data centers and marketing for them,” she says, but Prince William’s proximity to Loudoun and its skilled workforce have drawn the industry’s attention.

Prince William County currently has 39 data centers totaling 6.9 million square feet (with an additional 4.8 million square feet under development), compared with Loudoun’s more than 200 data centers that make up more than 26 million square feet (with at least 4 million more in development).

That level of development has grown Prince William’s data center tax revenues by a multiple of 15 over the past 10 years, from $6.2 million in 2012 to $101.42 million in 2022.

The Prince William Digital Gateway project, approved by county supervisors in November 2022 after months of debate and a 14-hour public meeting, creates a 2,100-acre technology corridor in a now-rural area near Gainesville. The project was spearheaded by individual property owners who wanted to bundle more than 200 parcels to market to data centers. Operators QTS Data Centers and Compass Data Centers announced proposals to build campuses in the corridor in the months leading up to the vote.

County officials estimate the development will bring in up to $400 million in annual tax revenue when built out, but not everyone wants to see Prince William’s data center presence grow so drastically.

In December 2022, a group of residents sued the supervisors over the vote, claiming that the board failed to consider the development’s impact on nearby Manassas National Battlefield Park, in addition to environmental impacts, noise and “visual blight.”

In January, Bob Weir, a vocal critic of the supervisors’ Gateway decision, won a special election for the Gainesville seat on the board (vacated by a supervisor who owns land within the Gateway project area). Weir had advocated for data centers to be kept away from residences and schools due to concerns about noise and data centers’ visual and environmental impact.

Growing pains

Residents have been vocal about the impact of recently opened data centers.

When Amazon opened a new Manassas data center last year, Planning Commissioner Tom Gordy began receiving complaints from residents of a neighboring subdivision about noise from the HVAC units that sit atop the data centers.

Actor Robert Duvall was one of more than 100 locals who spoke against a proposed Amazon data center during a Feb. 14 Warrenton Town Council meeting. Council voted 4-3 to grant the data center’s permit. Photo by James Jarvis/InsideNoVa

“Some people are literally having to live in their basements to get away from the noise,” he says of the neighborhood, where a tree buffer of a few hundred feet separates homes from data center buildings.

Kathryn Kulick, a leader of the HOA Roundtable of Northern Virginia, a citizen group formed largely in response to the data center issue, says it’s becoming clear that data centers should be kept away from schools and residences. “I had one homeowner text me in the middle of the night — it was 2 a.m. — saying, ‘I was just woken up by the noise and the walls of my home thrumming,’” she says.

Prince William County is trying to address these concerns, Winn says. The Board of Supervisors recently amended its noise ordinance to cover HVAC units, changed design standards and set up a community group to look more closely at data center impacts going forward.

“We are definitely hearing what residents are saying,” she says.

Josh Levi, president of the Data Center Coalition, a Loudoun-based industry advocacy group, says the hum from data center air handlers is a new issue limited to facilities like the Manassas center that are located just a few hundred feet from housing, and the industry is responding.

“You are seeing a lot more due diligence and intensity around the sound studies on the site-planning portion of the data center project to ensure you don’t have a problem going in, as opposed to having to mitigate something after the fact,” he says.

Kulick calls it a cautionary tale for other localities about the need for solid and careful land use planning before data centers are approved.

“It doesn’t mean everywhere there’s a power line, there should be a data center,” she says.

Northern Virginia state legislators Del. Danica Roem, D-Prince William, and Sen. Chap Petersen, D-Fairfax County, filed five bills during the 2023 General Assembly session seeking more limits and oversight on data center development — all of which were defeated. Only one — Petersen’s Senate bill commissioning a study on the industry’s environmental impact — made it out of its originating chamber, but it was tabled by a subcommittee in the House of Delegates.

In recent months, other localities have experienced angst over data center development.

In Warrenton, a Feb. 14 Town Council meeting lasted until 2:30 a.m. before council members voted 4-3 to approve Amazon Data Services’ request for a special-use permit to build a 220,000-square-foot data center. More than 100 residents spoke about the proposal, with many — including Academy Award-winning nonagenarian actor and Fauquier County resident Robert Duvall — saying the development would harm the town’s rural character.

The council’s decision is being challenged by a lawsuit filed in March by the nonprofit conservation group Citizens for Fauquier County and 10 local residents.

Outside NoVa

“Not in my backyard” concerns over data centers are less of an issue in Southwest Virginia, where an economic development team wants to turn a 4,000-acre reclaimed Wise County coal mine site into a data center campus.

“We can be a solution to the challenges the industry is facing in Northern Virginia,” says Will Payne, director of InvestSWVA, a public-private partnership created to market the region.

Payne and his team are meeting with data center developers, and two projects are in “serious due diligence,” he says.

A major selling point is tied directly to the site’s past. The underground cavities leftover from mining hold 6.5 billion gallons of 52-degree water. The reserve is sufficient to circulate water to cool 10 to 12 large data centers, Payne says.

Paired with renewable energy projects underway in the region, available land for onsite solar power development, and the fact that the region’s localities in 2021 lowered their data center equipment taxes to 24 cents per $100 — the lowest rate in Virginia — Payne is optimistic.

Wise is already home to the 65,000- square-foot Mineral Gap Data Center, which opened in 2017. Owner DP Facilities built the secure data center to serve government agencies, but it is also marketed to commercial clients.

“This is a transformational industry for this region,” Payne says.

Assets abandoned by departing industries also played a role in suburban Henrico County’s development as a Central Virginia data hub. Henrico’s first data center came in 2011 when QTS Realty Trust Inc. bought the 1.3 million-square-foot White Oak Semiconductor (later Qimonda AG) plant, which closed in 2009.

Henrico officials want to capitalize on QTS’ network access point (NAP) in Henrico. It was the first inland facility to connect to several new high-speed subsea internet cables that land in Virginia Beach, connecting Virginia to France, Brazil and Spain. A cable connecting to South Africa and India is planned to be completed later this year, and a fifth “confluence” cable will connect various cities along the East Coast.

“If you are doing business with Europe, Africa and soon to be Asia, the fastest connectivity is going to run through Henrico,” says Henrico Economic Development Authority Executive Director Anthony Romanello.

Henrico’s profile continues to grow. Facebook parent company Meta Platforms Inc. has so far spent more than $1 billion building its 2.5-million-square-foot data center complex in the EDA’s White Oak Technology Park. Meta purchased another 475 acres from the EDA in November 2022 for $35.3 million to expand its footprint. And QTS last year bought another 226 acres within the technology park to expand its Henrico data center campus by an additional 1.5 million square feet — more than doubling its initial footprint.

Romanello notes that data center tax revenues to the county have grown from about $2 million in 2017 to over $10 million in 2022.

Including available land in the EDA’s technology park and privately held land in the eastern part of the county, Romanello estimates Henrico now has about 1,300 acres suitable for data center development.

“That puts us in a position to continue to grow,” he says.  

Data centers’ job impact is spread out

The Lego Group’s July 2022 announcement that it would build a $1 billion Chesterfield County manufacturing plant came with the promise of 1,760 new jobs. Meanwhile, Amazon.com Inc.’s 20-year, $35 billion investment to expand its data center footprint across Virginia is projected to generate only 1,000 direct jobs.

The data center industry’s jobs-to-investment ratio is far lower than many other economic development categories.

In some ways, this is part of the appeal of the facilities. Not having lots of workers driving to and from data centers saves localities from having to pay for roads, emergency services and schools. But industry proponents also point to ancillary economic impact that data center construction has had in Virginia.

Chris Gregory, executive vice president with the Washington, D.C., office of SteelFab, says the family-owned steel fabricator has worked on more than 50 data centers in Virginia, and 170 around the country, and “that list just keeps getting bigger.”

Charlotte, North Carolina-based SteelFab announced in 2017 that it would invest $2.14 million to expand its Emporia fabrication plant. In the past couple of years, SteelFab has brought on 30 to 40 new workers at the plant, including forklift operators, welders, fitters and other production roles. SteelFab is also making capital investments to grow its paint bay, add robotics capabilities and further expand the plant’s footprint.

“We are doing everything we can to keep up, and we should be doing more because there is such demand” for data centers, Gregory says.

That demand trickles down to everyone SteelFab works with, from the mills that supply the steel to the construction firms that eventually build with it.

Gregory says Steelfab has purchased 75,000 tons of structural steel for data center construction in the past few years — much of it from the Gerdau Petersburg steel mill in Dinwiddie County — and 12,000 tons of metal decking, most of which was produced at the New Millennium Building Systems plant in Salem.

The Northern Virginia Technology Council’s 2022 economic impact report on the industry estimates that in 2021, data centers in Virginia directly provided around 5,550 operational jobs and 10,230 construction and manufacturing jobs.

The report estimates that in 2021, data centers generated $174 million in state revenue, and $1 billion in local tax revenue in Virginia.

The analysis concluded that for every job inside a Virginia data center, 4.1 additional jobs are supported in the rest of the Virginia economy.

But some residents of markets where intense development has occurred worry about negative impacts on small businesses who are located in the county’s targeted data center development zones. They fear the pressure for landowners to reap as much as $1 million per acre by selling to data center developers will push older businesses out.

“We have businesses in our data center overlay district in Prince William County that are being offered millions for their land,” says Kathryn Kulick of the citizen group HOA Roundtable of Northern Virginia. “This pressure is coming.”  

Compound growth

As U.S. stocks hit bear market territory last year, Virginia’s largest publicly traded companies weathered rising interest rates, inflation and continued supply chain and labor challenges.

Rising home mortgage rates drove a slowdown in new business at McLean-based Freddie Mac. Plunging prices for used cars caused Goochland County-based CarMax to focus on controlling costs.

As inflation hit American households hard in 2022, Chesapeake-based Dollar Tree Inc. and other discount retailers saw an increase in business, especially from shoppers moving their food purchases away from grocery stores to lower their bills.

Amid these changing fortunes, Virginia’s profile as a home state for corporate headquarters was buoyed by the relocation of two large Fortune 500 firms — Boeing and Raytheon Technologies — to Arlington County.

As a result of these moves, four of the world’s top five defense contractors are now based in the Old Dominion, with the largest contractor, Lockheed Martin Corp., headquartered in nearby Bethesda, Maryland.

Jerry McGinn, executive director of the Center for Government Contracting at George Mason University’s School of Business, says the concentration of government contractors not only in the suburbs of Washington, D.C., but specifically on the Virginia side of the Potomac, speaks well of the commonwealth’s reputation.

“It reflects well on the business environment here that they would come here as opposed to the District or Maryland,” he says. “Virginia has been a very attractive state for business, and I think this is another reason the companies ended up here.”

At a time when consumer-focused businesses are extremely volatile, defense contractors have a level of stability that doesn’t exist in many other parts of the economy, he says. One indicator is the federal defense budget. Passed at the end of 2022, it was $45 billion larger than the Biden administration’s original request.

“It’s a dangerous world. That was made very clear last February when Russia invaded Ukraine, and those events have put a brighter light on Asia and the rise of China,” McGinn said. “The margins are not as high in the aerospace and defense world, but the stability and cash flow is much more predictable.”

Here’s a look at how Virginia’s 10 most profitable publicly traded companies fared during the past year:

Arlington County-based Boeing Co. ceased manufacturing of its iconic 747 jumbo jets this year, as the final 747 left its Everett, Washington, factory in January. Photo by Jennifer Buchanan/The Seattle Times via Associated Press

Federal Home Loan Mortgage Corp. (“Freddie Mac”) McLean

2021 revenue: $68.7 billion

Employees: 7,300

As mortgage rates climbed during much of 2022, Freddie Mac saw new business slow in both its single-family and multifamily divisions, according to company earnings reports.

The government-sponsored enterprise’s own research shows that in the fourth quarter of 2022, confidence in the nation’s housing market fell significantly, with only 34% of respondents reporting optimism that the housing market will remain strong in 2023. The report also found that 57% of consumers — renters and owners — were concerned about making housing payments, reflecting nationwide concerns about affordability and equity in housing.

Freddie Mac in June 2022 released its first-ever Equitable Housing Finance Plan. The plan was created in response to a 2021 request by the Federal Housing Finance Agency. It calls for expanding access to capital for diverse multifamily housing developers, investigating the use of the Special Purpose Credit Program framework to deliver mortgage funding to underserved communities and fixing disparities in credit scoring, underwriting and appraisals, among other initiatives. Freddie Mac plans to implement the plan during the next two years.


Raytheon Technologies Corp. Arlington County

2021 revenue: $64.4 billion

Employees: 182,000+

In July 2022, Raytheon Technologies moved its corporate headquarters from Massachusetts to Arlington County’s Rosslyn neighborhood, making it the last of the Big Five defense contractors to locate in a suburb of Washington, D.C. The aerospace and defense company formed in 2020, when Raytheon Co. merged with aerospace business United Technologies Corp. The company is made up of four subsidiaries — Collins Aerospace; Pratt & Whitney; Raytheon Intelligence & Space; and Raytheon Missiles & Defense.

In December 2022, Pratt & Whitney received $75 million in the federal appropriations bill toward its modernization of the engine that powers the F-35 Lightning II fighter jets. In January, Raytheon Intelligence & Space was named prime contractor on the development of a missile tracking system for the U.S. Space Force. In September 2022, Raytheon Missiles and Defense received the go-ahead from the Air Force to move beyond the prototype phase and continue development of a new hypersonic cruise missile weapon under a nearly $1 billion contract.


Boeing Co. Arlington County

2021 revenue: $62.3 billion

Employees: 140,000+

Boeing’s announcement in May 2022 that it would move its global headquarters from Chicago to Arlington added the world’s third largest defense contractor to Virginia’s growing stable of aerospace and defense companies.

While the move did not come with significant job relocations, Boeing plans to develop a research and technology hub in the region that will focus on cybersecurity, autonomous operations, quantum sciences, and software and systems engineering.

Boeing also is partnering with the University of Virginia and Virginia Tech on developing hypersonic jet engines through U.Va.’s Aerospace Research Laboratory.

Along with Airbus, Boeing is one of the two largest commercial plane manufacturers in the world, and its 2022 commercial jet business continued to show a slow recovery from the pandemic’s impact on airlines and the grounding of its 737 MAX jets from March 2019 to November 2020 following two deadly crashes.

Boeing delivered 480 jets in 2022, notably including the last of its iconic 747 jumbo jets. In January, Boeing’s 747 No. 1,574 left the factory in Everett, Washington, drawing a close to the company’s 55-year history of manufacturing the wide-body airliners.

The last few months have seen Boeing ink some major deals, including a December 2022 order from United Airlines for 100 787 Dreamliner jets that’s expected to be worth $25 billion. Additionally, in February, Air India reached a $45.9 billion deal to purchase jets from Boeing — the company’s third biggest sale ever.

Boeing also made big changes to its Defense, Space and Security business last year when Ted Colbert was named president and CEO of the defense unit. Colbert had previously served as CEO of Boeing Global Services and was succeeded in that position by Stephanie Pope. Under Colbert’s leadership, the defense unit in November 2022 announced a major reorganization in response to recent delays in key programs, and significant quarterly losses — including a loss of $1.1 billion on a deal Boeing made with the Trump administration to modify two 747s to serve as Air Force One.


General Dynamics Corp. Reston

2021 revenue: $38.5 billion

Employees: 100,000+

The Pentagon awarded the Reston-based defense contractor a $5.1 billion contract modification for the Columbia-class ballistic-missile submarine program in December 2022. Work on this contract will be performed in Connecticut, Newport News and Rhode Island and is expected to be completed by June 2028.

As a visible sign of progress on the Columbia-class submarine program, in June 2022 General Dynamics’ Electric Boat subsidiary joined with the U.S. Navy to celebrate the ceremonial keel-laying for the USS District of Columbia — the lead boat in this class, intended to play a major role in the U.S. military’s nuclear deterrence efforts.

Meanwhile, subsidiary General Dynamics Information Technology Inc. (GDIT) landed a $65 million contract last year to support an integrated data repository for Centers for Medicare and Medicaid Services’ Enterprise Architecture Data Group. GDIT also was awarded an $84 million contract from the Defense Health Agency to continue helping staff at the Traumatic Brain Injury Center of Excellence with congressionally mandated projects, including the Warfighter Brain Health Program and a 15-year study of brain injuries sustained in the Afghanistan and Iraq wars. GDIT has been involved in the study since 2014.


Northrop Grumman Corp. Falls Church

2021 revenue: $35.7 billion

Employees: 90,000+

NASA’s November 2022 launch of its Artemis I unmanned moon orbit mission was powered in part by two five-segment solid rocket boosters manufactured by the Falls Church-based Fortune 500 aerospace and defense contractor. Northrop Grumman is supporting several stages of NASA’s Artemis program, which is focused on deep space exploration and establishing a sustainable human presence on the moon.

Also supporting the Artemis I launch were two of Northrop’s RQ-4 RangeHawk unmanned aircraft, which were positioned to help track the Artemis I rocket as it exited the Earth’s atmosphere during a window when it was not visible to NASA ground stations.

In December 2022, Northrup Grumman and the U.S. Air Force also unveiled the
B-21 Raider, a stealth bomber expected to take a premier spot in the U.S. fleet. “The B-21 Raider defines a new era in technology and strengthens America’s role of delivering peace through deterrence,” Northrop Grumman Chair, CEO and President Kathy Warden said at the unveiling ceremony.


Capital One Financial Corp.  McLean

2021 revenue: $32 billion

Employees: 51,000+

The sixth largest bank in the U.S. based on consumer deposits, Capital One officially reopened its corporate offices in September 2022, following many delays due to the pandemic. Its McLean headquarters is running on what the company calls an “initial hybrid” model that makes Mondays and Fridays virtual workdays and Tuesdays through Thursdays in-office days. CEO Richard Fairbank noted that Capital One will monitor how the approach works, adjusting as needed.

The bank continues to see strength in its credit card business, and Fairbanks noted in reporting third-quarter earnings that the bank’s long-term focus on luring heavy spenders to its cards — notably the Venture X premium card — is paying off.

“Our decadelong quest to build our heavy spender franchise has brought with it significantly increased levels of marketing, but the sustained revenue, credit, resilience and capital benefits of this enduring franchise are compelling, and they’re growing,” Fairbank said on the call.

In January, Capital One renamed the startup incubator it runs in downtown Richmond in honor of the late Michael Wassmer, a longtime Capital One executive and Richmond resident who served most recently as the bank’s Central Virginia market president. Wassmer died unexpectedly in June 2022 at age 52.


Performance Food Group Co. Goochland County

2021 revenue: $30.4 billion

Employees: 30,000+

A Goochland-based food services and distribution company, Performance Food Group delivers to more than 300,000 locations, including restaurants, businesses, schools, health care facilities, vending distributors, retailers, theaters and convenience stores. Building on its 2021 acquisition of convenience store supplier Core-Mark Holding Co. Inc., Performance Food announced in September that its entire convenience business would operate under the Core-Mark brand.

“We believe that combining our convenience companies under the powerful Core-Mark brand positions PFG for future success,” President and Chief Operating Officer Craig Hoskins said in announcing the change.

The Core-Mark acquisition proved fruitful for the company, as Holm acknowledged it was a major driver of the 42% increase in net sales reported in its quarterly earnings in November 2022. Inflation also drove its net sales numbers higher.

In August 2022, PFG tapped former Core-Mark President and CEO Scott McPherson to serve as executive vice president and CEO of its convenience division.

Jim Hope, PFG’s executive vice president and chief financial officer, retired at the end of 2022, succeeded by Patrick Hatcher, who had served as chief operating officer and president of Vistar, the company’s vending division.

Less than a month after Russia invaded Ukraine, Performance Food Group announced a $50,000 donation to Washington, D.C.-based nonprofit World Central Kitchen to provide meals to Ukrainian refugees.


Dollar Tree Inc. Chesapeake

2021 revenue: $26.3 billion

Employees: 200,000+

Based in Chesapeake, discount retailer Dollar Tree, which operates more than 16,200 stores under the Dollar Tree and Family Dollar brands, has gone through some big executive changes in the past year, culminating in the Jan. 29 replacement of its CEO.

Rick Dreiling, former chairman and CEO of Dollar Tree rival Dollar General, replaced Mike Witynski, who had been president and CEO since 2020, overseeing a controversial move to raise prices to $1.25 for most items in the Fortune 500 retailer’s dollar stores.

Dollar Tree’s third quarter 2022 sales grew 8.1% year over year to $6.93 billion, but Dollar General’s sales rose 11% to $9.5 billion during the same period.

Dreiling was named Dollar Tree’s executive chairman in March 2022, as part of a settlement with activist investor group Mantle Ridge LP that also saw six other new directors named to the retailer’s board.

Leadership shakeups at the company continued through 2022, with Dollar Tree replacing five C-suite executives and adding more. As part of this transformation, Michael Creedon Jr. was tapped as chief operating officer; Pedro Voyer as chief development officer; Jeffrey Davis as chief financial officer; and Bobby Aflatooni as chief information officer.


Altria Group Inc. Henrico County

2021 revenue: $26.01 billion

Employees: 6,000+

As the U.S. market for traditional cigarettes shrinks, Altria continues to try to build a foothold in smokeless tobacco.

A major step in these efforts came in September 2022, when Altria announced it had exercised its option to be released from a noncompete deal with Juul Labs Inc. The move came four years after Altria bought a 35% stake — then valued at $12.8 billion— in the e-cigarette maker. But Juul’s value plummeted as it became the target
of lawsuits claiming it marketed to teens. By July 2022, Altria valued its stake in Juul at $450 million. Juul agreed to a $1.7 billion legal settlement in late 2022 and, as of January, the company was reportedly seeking to sell the business or establish new partnerships.

In October 2022, Altria announced a $150 million joint venture that will see subsidiary Philip Morris USA and Japan Tobacco Group sell heated tobacco products in the U.S. and worldwide. This could move Altria beyond the roadblocks presented by both the Juul stumble and 2021 action by the International Trade Commission that pulled Marlboro Heat Sticks and IQOS heated tobacco products from U.S. markets due to infringement on patents held by R.J. Reynolds Tobacco Co.


CarMax Inc. Goochland County

2021 revenue: $31.9 billion

Employees: 30,000+

The used car market was battered over the past year by rising interest rates, inflation and supply constraints. This had a major impact on CarMax, the country’s largest used car retailer, leading it to report year-over-year declines in net revenues and sales in its third-quarter 2022 earnings report.

“In the near term, we are prioritizing initiatives that unlock operational efficiencies and create better experiences for our associates and our customers,” President and CEO Bill Nash said. “While we continue to selectively invest in initiatives that have the potential to activate new capabilities, we have slowed the pace of those investments.”

CarMax continues to focus on making it easier to buy a car digitally — including the financing process. In January, it enhanced its financing capabilities by launching a tool that allows customers to be instantly prequalified for financing and learn their financing terms from the beginning of their search for an automobile from CarMax’s nationwide inventory.

In April 2022, CarMax was recognized for the 18th consecutive year as one of Fortune magazine’s 100 Best Companies to Work For. 

 

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Vantage point

Norfolk leaders have high hopes for redevelopment projects that will reposition older properties — from an aging mall to an underused marine terminal — to better match modern market demands.

“We are always asking, ‘What can we do that allows for some sort of creative transformation to actually happen?’” says Sean Washington, the city’s acting director of economic development.

Washington was appointed acting director of economic development in August after former director Jared Chalk left to become chief business development officer at the Hampton Roads Alliance.

Both Chalk and Washington have been closely involved in the city’s efforts to redevelop the Military Circle Mall retail complex.

Norfolk’s economic development authority purchased the mall and an adjacent hotel in April 2020 at a combined cost of $13.4 million. The EDA plans to demolish the mall in early 2023, as Norfolk City Council members continue to wrestle with what the property’s future holds.

Located near interstates 64 and 264, and near the $93 million Sentara Brock Cancer Center that opened in 2020, the mall is primed for redevelopment.

“With that being the high ground of the city, there is already an abundance of retail activity in that corridor, and great surrounding neighborhoods,” Washington says. “When you think about all those variables, it’s important for the city to be very strategic about what that area is going to look like in the coming decades.”

After soliciting proposals in late 2020 to redevelop the 74-acre complex, the city announced in August 2021 it was considering proposals from three development groups.

Progress then stalled, to the degree that the EDA returned deposits to developers in June, an acknowledgement of the longer-than-normal selection process. Then, in July, city leaders confirmed that Norfolk had entered “preliminary negotiations” with one of the three finalists — Wellness Circle LLC, the proposal from music superstar Pharrell Williams’ team — but they still maintain that no final selection has been made.

“Like any big site like this, it’s going to take time,” says Chalk, who was interviewed for this story before he left his position as economic development director. “What we are trying to do is not build something like a mall with a 20- or 30-year shelf life. We are trying to create a district that is going to grow and contract with the economies.”

In addition to Williams, the Wellness Circle partnership includes concert company Live Nation and Virginia Beach developers Armada Hoffler Properties and Venture Realty Group. Their proposal — valued at $1.1 billion in May 2021 — includes a 15,000-plus-seat arena, 1 million square feet of office space, a 200-room hotel, retail and restaurant space, green space and residential development, including market-rate and low-income multifamily housing, as well as townhomes.

Wellness Circle would also include a second location of Williams’ independent Yellowhab elementary school, serving children who qualify for free or reduced lunch. In fall 2021, a Yellowhab pilot school opened in the city’s Ghent neighborhood, and Williams has said he hopes to spread the concept beyond Virginia to New York and Arizona.

Representatives from the Wellness Circle partnership declined to comment for this story, citing ongoing negotiations with the city.

A second finalist, Crossroads Partnership, includes Virginia Beach-based S.B. Ballard Construction Co. and the real estate company owned by Pro Football Hall of Famer Emmitt Smith. Crossroads’ $900 million proposal includes a 15,000-seat arena, parks and trails, an indoor sports complex, a 128-room hotel, medical offices and residential and retail space. Ballard representatives also declined comment.

A third proposal, submitted by Norfolk MC Associates LLC, which includes Virginia Beach-based hospitality company Gold Key | PHR and The Franklin Johnston Group, a Virginia Beach development company, proposes an 8,000-seat outdoor amphitheater instead of an arena, in addition to a hotel, retail, housing, office and green space. Dubbed “The Well,” this proposal was valued at $663 million when submitted. Bryan Cuffee, a vice president with Gold Key | PHR, which is behind Virginia Beach’s Cavalier Resort and The Main hotel in Norfolk, says the plan would require the least amount of investment from the city.

All three proposals involve the use of tax-increment financing, which commits future tax revenues generated by a development to help finance it, but building an arena could require additional public participation for infrastructure and other costs.

“Although the city has continued to express interest in an arena, at the end of the day the decision will be determined by the economics and financing, which will be difficult for an arena proposal to achieve,” Cuffee says.

Mike Hopkins, managing director of Fairwinds Landing LLC, says construction is expected to start next year on a $100 million maritime operations and logistics center at Lambert’s Point Docks. Photo by Mark Rhodes

High energy

Adjacent to Norfolk Southern Corp.’s coal terminal on the Elizabeth River is Fairwinds Landing, a new project at the Lambert’s Point Docks. Plans call for a $100 million maritime operations and logistics center to support the regional offshore wind, defense and transportation industries. Fairwinds Landing LLC, an entity linked to Virginia Beach-based The Miller Group, has a 30-year lease on the property owned by Norfolk Southern and began its occupancy Aug. 1.

Mike Hopkins, managing director for Fairwinds Landing LLC, says construction on Phase 1 of the project is expected to begin in early 2023, and his group is in negotiations with a “marquee” tenant in the offshore wind industry, with an announcement expected soon.

Tax credits made available to the renewable energy industry through the newly passed federal Inflation Reduction Act, which promises $369 billion in federal energy and climate spending, could help move the development along faster, Hopkins says.

“In our discussions with equipment manufacturers in offshore wind looking to come into the U.S., they have been kind of waiting to see how these tax incentives were going to break,” he notes. “I think it will spur some activity now that there is more favorable tax treatment for projects and manufacturers.”

In addition to supporting wind energy projects along the mid-Atlantic, such as Dominion Energy Inc.’s $9.8 billion Coastal Virginia Offshore Wind farm, Hopkins says, “we have had inquiries from companies who will be supporting offshore wind projects in the Northeast.”

The 111-acre Fairwinds Landing development, he adds, will have strong linkages with the offshore wind-focused redevelopment of the Portsmouth Marine Terminal just across the river, where Siemens Gamesa Renewable Energy S.A. is building the first U.S. factory to manufacture turbine blades for the massive offshore wind farms.

“We believe that synergy will have a ripple effect throughout the region for economic development to support the offshore wind industry in general, particularly given the strengths the area has with shipbuilding and ship repair, which have a lot of overlap with offshore wind,” Hopkins says.

Gaming gets rolling

Another waterfront area primed for redevelopment is expected to invigorate the city’s tourism sector.

The $500 million HeadWaters Resort & Casino is being developed by the Pamunkey Indian Tribe Gaming Authority on 13.4 acres along the Elizabeth River adjacent to Harbor Park Stadium, home of the Norfolk Tides Minor League Baseball team.

“It’s a piece of city property that is completely underutilized that will be not only a major generator of revenue for the city, but also a catalyst for additional economic development in the whole area,” says Jay Smith, a spokesman for the casino.

In September, the Pamunkey Indian Tribe submitted a site plan to the city to build a temporary casino on part of the property. The tribe expects to purchase the land and execute a development agreement on the property soon, according to Smith. The Pamunkey initially attempted to gain approval for a temporary casino at the city’s Harbor Park baseball stadium, but a paperwork error led city officials to table a vote in July.

The temporary facility will have all of the gaming activities of the eventual casino — including slot machines and table games — but on a smaller scale, Smith says. Construction of the temporary casino is expected to take six months and it will open after the tribe receives its gaming license from the Virginia Lottery.

Meanwhile, construction of the permanent casino and hotel will take 18 to 24 months. A groundbreaking date has not been set, but Smith anticipates a 2024 opening. Both the temporary casino and the permanent facility are expected to generate more than $30 million per year in gaming and sales taxes for the city.

Smith and city officials say the resort will be an important boost for city tourism, projected to attract 6.2 million visitors per year.

And it won’t be the only gaming facility in the area. About seven miles from the HeadWaters Casino location, the $300 million Rivers Casino Portsmouth owned by Rush Street Gaming is under construction, with a projected early 2023 opening.

Smith and Chalk both say the HeadWaters project is a higher-end destination that they expect will draw overnight visitors from a wide geographic area.

Chalk points to the other attractions Norfolk has developed near its waterfront — including the cruise terminal, the Nauticus maritime museum and the Waterside District’s restaurants, hotels and entertainment venues — as “a collection of catalytic assets” that will help draw tourists from outside of Hampton Roads.

To the degree that happens, the casino will have a net-positive economic impact on the region on top of the estimated new tax revenues for the city, says Vinod Agarwal, deputy director of the Dragas Center for Economic Analysis and Policy at Old Dominion University. However, an analysis the center released in 2021 predicts that the Portsmouth and Norfolk casinos will draw the vast majority of their business from in-state customers.

Agarwal says Portsmouth and Norfolk can expect to lure some customers from northeast North Carolina, and as long as voters in the Richmond area don’t approve a casino in 2023, the two resorts will also draw visitors from Northern Virginia and other markets that might otherwise drive to Richmond.

But “the magnitudes of those flows are estimated to be very small,” Agarwal says, noting that one positive for taxpayers is that neither facility is publicly supported. “The cities of Norfolk and Portsmouth will gain, but cities close by will lose some economic impact because the expenditures on leisure activities in those cities will be lower.”

However, Washington says there’s great value in the boost the HeadWaters project will bring to Norfolk’s overall tourism profile.

“We have a great opportunity to tell a bigger story,” he says. “It sends a larger message outside of our region, and even outside of the state, that attractions like this can exist here.”

In addition to the redevelopment projects underway, Chalk also points to the city’s success in encouraging existing employers to expand. In April, Fairfax-based military contractor WR Systems announced it would expand its Norfolk campus, a move that is expected to create 200 jobs, according to the Virginia Economic Development Partnership. Also in April, medical device company Embody Inc. announced a $5 million planned expansion to its facilities at Innovation Research Park at ODU, expected to add 92 jobs.

And after a two-year pause due to the pandemic, the first cruise ship departed from Norfolk’s Half Moone Cruise and Celebration Center in May, kicking off what Chalk says has been the city’s busiest-ever cruise season.

This combination of tourism and industrial assets, along with Norfolk’s status as the largest compact urban center in the Hampton Roads region, gives the city a host of tools as it seeks to secure its economic future, Washington says.

“That’s what adds that additional character to our city. There’s always going to be a certain end product that you can’t find anywhere else in this region.”  


Norfolk at a glance

Located at the mouth of the Chesapeake Bay, Norfolk’s vast waterfront acreage has earned it the nickname of “the Mermaid City.” Home to Naval Station Norfolk — the world’s largest naval base — the city has capitalized on its strategic location as a hub of both defense and international shipping. Over the years, Norfolk has grown beyond its maritime roots, developing a vibrant food and entertainment scene.

Population
238,005

Top employers

U.S. Department of Defense
(10,000-plus employees)

Sentara Healthcare
(7,500 to 9,999 employees)

Norfolk Public Schools
(7,500 to 9,999 employees)

City of Norfolk
(2,500 to 4,999 employees)

Old Dominion University
(2,500 to 4,999 employees)

Major attractions

Downtown Norfolk offers numerous entertainment options, from the Nauticus maritime museum and Battleship Wisconsin to the Waterside District’s restaurants. The nationally recognized Chrysler Museum of Art straddles the border between downtown and the historic Ghent neighborhood.

Top convention hotels

Sheraton Norfolk Waterside Hotel
– 466 rooms, 46,000 square feet
of event space

Norfolk Waterside Marriott
405 rooms, 43,683 square feet
of event space

Hilton Norfolk The Main
300 rooms, 61,824 square feet
of event space

Professional sports

Norfolk Tides — Minor League
Baseball (Baltimore Orioles
affiliate)

Norfolk Admirals — East Coast
Hockey League

On the horizon

The $500 million HeadWaters Resort & Casino expects to begin constructing a temporary gaming facility in late 2022. Norfolk also plans a multidecade makeover of Military Circle Mall into an entertainment and employment district that could include a major new arena.

Two HBCUs eye region for satellite campus

Northern Virginia economic development officials are working with Virginia’s two public historically Black colleges and universities (HBCUs) to establish a joint satellite campus in the region that officials say would fill a gap in higher-ed offerings in Virginia’s largest population center.

The presidents of Virginia State University and Norfolk State University have been talking with members of the Northern Virginia Regional Commission about the project since June 2021. The schools are expected to start serious discussions about potential locations with the Northern Virginia Economic Development Alliance this fall, says Fairfax County Economic Development Authority President and CEO Victor Hoskins.

More than one of the area’s 10 jurisdictions has expressed interest in assisting the campus with permitting and financial investment, says Hoskins. The campus will likely be a joint venture between the two schools, and could be co-located with another university that already operates a Northern Virginia campus.

NVRC Chair and Dumfries Town Councilwoman Cydny Neville — a VSU alumna — spearheaded the effort after noticing friends crossing state lines to attend HBCUs because Virginia does not have one north of Richmond.

She and NVRC Executive Director Robert Lazaro say access to public transportation will be important for the campus. The universities also will need to determine which degree programs will be needed, how many students such a campus could hold and other operational aspects.

The effort comes at a time when Northern Virginia is a booming market for higher ed. The University of Virginia, George Mason University and Virginia Tech have invested in satellite campuses in the region. Since Amazon announced it would build its HQ2 headquarters in Arlington, Hoskins says, 18 schools from across the country have expressed interest in establishing outposts in the region.

Neville and Lazaro say VSU and NSU could make degree completion more accessible for a large part of the region’s population. Both schools’ annual in-state tuition — about $9,600, not including room and board — is among the lowest in the state.

Affordability — along with the supportive environment that many Black students seek from HBCUs — could help more first-generation and lower-income students access the wealth-building potential of a college degree, Neville says.

“This would be a major paradigm shift for the educational attainability of the people in this region,” she says.  

Bathhouses at Homestead to reopen soon

A painstaking restoration of the Warm Springs Pools will wrap up in time for The Omni Homestead Resort in Bath County to reopen one of America’s oldest spas by 2022’s end.

Formerly called the Jefferson Pools, the spring-fed public baths have been closed since 2017. The resort had hoped to start work on the $3 million project in 2020, but the COVID-19 pandemic induced a hospitality industry shutdown that delayed construction to September 2021.

The historic property includes two wooden bathhouses — the octagonal Gentlemen’s Bath House, built in the 1820s, and the larger, circular Ladies’ Bath House, built in the 1870s. Both structures surround bubbling pools of warm water and are open to the sky.

Omni engaged Richmond-based architectural firm 3North and Roanoke-based general contractor Lionberger Construction to lead the project.

After sitting for months in a pandemic-shuttered world, the all-wood buildings were in worse condition than the team anticipated when work began, according to Ed Pillsbury, architect and principal at 3North. “We saw significant deterioration during that time as the roof started to fail,” Pillsbury says.

Pillsbury says the bathhouses’ 200-year history has been a constant cycle of repair, as steam and the elements have taken their toll.

“People have been fixing these up every 20 years for the last 200 years, and this is another cycle of that,” he says.

Much of the unexpected deterioration the team found was in areas where more recent repairs had been made, meaning that some of the structure’s timbers that date as far back as the 1820s were salvageable, Pillsbury says.

Over the years, repairs have introduced new architectural features, and in the current restoration, 3North and Lionberger will restore the baths to their appearance in 1925, which the Virginia Landmarks Register recognizes as the end of their most active era as a thermal water resort.

This means restoring the domed roof on the ladies’ bath, which will be a marked change from the way it has looked since the 1950s.

Lynn Swann, the Homestead’s director of marketing and communications, says the resort hasn’t yet finalized hours of operation, but the pools will be open later this year to both resort guests and the general public.

“We are all very excited to be able to reopen the pools,” she says. “If it weren’t for these natural springs, the Homestead wouldn’t be here.”  

Cyberwar zone

Earlier this year, Kwabena Konadu received a call from one of the small businesses he advises on IT and cybersecurity.

The company’s chief financial officer had received an email from a purported ethical hacker — cyberspeak for “good guy” — who had found the official’s username and password for accessing company data on the dark web, says Konadu, who has a side business as a cybersecurity consultant in addition to his duties as chair of Northern Virginia Community College (NOVA)’s cybersecurity and cloud computing program.

Konadu traced his client’s breach to a phishing campaign. The executive had received an email that looked like a legitimate request from a bank. Clicking a link in the email prompted a request for a Microsoft 365 login.

“Unfortunately, the CFO clicked on the link and supplied their username and password,” Konadu says. “The same password was being used to log into company financial systems, email and critical resources.”

Konadu has been spending time with the company’s executive team going through the compromised account to determine what sensitive information might have been accessed. So far, he says, the company appears to have gotten through the incident with minimal damage, but Konadu sees the incident as a cautionary tale.

From weak passwords to vulnerable backups to logins that can still be accessed by former employees, many businesses are crawling with access points waiting to be exploited by cybercriminals.

Ransomware — a form of malware that locks down a computer system until a sum of money is paid — has increased in recent years, according to industry and law enforcement experts.

The FBI’s Internet Crime Complaint Center received nearly 850,000 complaints of U.S. cybercrimes in 2021 — a 7% increase from 2020 — resulting in more than $6.9 billion in losses to victims.

But many cybercrimes go unreported, and private sector numbers paint a far worse picture. Cybersecurity firm SonicWall reports that its researchers recorded 623.3 million ransomware attacks worldwide in 2021 — a 105% increase from 2020.

Cybersecurity Ventures, publisher of Cybercrime Magazine, last year projected that cybercrime would cost victims $265 billion by 2031. This steep growth rate — the firm pegged 2015 losses at $325 million — is fueled by increasingly sophisticated methods used by cybercrime operators, many of which mirror the legitimate business world. Just as software as a service is a highly successful legitimate business model, “ransomware as a service” (RaaS) is helping even small-time bad actors scale up their operations.

Palo Alto Networks credited RaaS with helping to fuel a 78% increase in the average ransom payment to cyberextortionists in 2021 — $541,010. The cybersecurity firm’s study found that nearly 60% of victims reported taking more than one month to recover from an attack.

Closer to home, the Virginia Information Technologies Agency (VITA), the state government’s IT arm, reported that state agencies experienced more than 66 million attempted cyberattacks in 2020, with VITA blocking more than 50,000 pieces of malware.

The Virginia legislature’s Division of Legislative Automated Systems was hit by a ransomware attack in December 2021, cutting lawmakers off from critical bill-filing and management functions just one month before the start of the 2022 General Assembly session. That same month, the state Department of Behavioral Health and Developmental Services experienced a ransomware attack that shut down its payroll system.

Kwabena Konadu, chair of Northern Virginia Community College’s cybersecurity and cloud computing program, also works as a consultant. He’s been aiding a company whose chief financial officer clicked on a phishing email; the CFO’s login info ended up on the dark web. Photo by Will Schermerhorn
Kwabena Konadu, chair of Northern Virginia Community College’s cybersecurity and cloud computing program, also works as a consultant. He’s been aiding a company whose chief financial officer clicked on a phishing email;
the CFO’s login info ended up on the dark web. Photo by Will Schermerhorn

Figures for 2021 are still being compiled, says VITA spokesperson Stephanie Benson, but “in general, threats have continued to increase in volume and complexity over time.”

Public awareness of the threat is growing, especially after the high-profile May 2021 Colonial Pipeline ransomware attack made a tangible impact on people’s daily lives, causing fuel shortages in 17 states from Texas to New York.

Cybersecurity experts say that for every headline-grabbing attack, there are hundreds of breaches of smaller organizations that can cause considerable damages and headaches for the businesses and their workers, customers and suppliers.

The names and Social Security numbers of some of Fairfax County Public Schools’ employees and students were released on the dark web in 2020 after a ransomware attack on the school system. The school system offered credit monitoring and identity restoration services to staffers as part of its response to an attack that hit amid pandemic-driven virtual learning.

Richmond-based OrthoVirginia — an orthopedic medical practice with 32 locations around the state — reported a cyberattack last year that disrupted its phone and communications systems. Staff found workarounds such as using social media to maintain contact with patients. The practice said it was not aware of any patient or employee information being compromised.

Health care organizations have been a popular target for cybercriminals. The Wall Street Journal reported in March that a criminal group with connections to Russian intelligence agencies planned a coordinated attack to cripple U.S. hospital emergency rooms at the height of the pandemic in 2020.

For a cybercriminal, targets are everywhere, and no individual or business should consider themselves too small to be impacted, says Babur Kohy, who teaches cybersecurity courses at NOVA and runs cyber research organization CyTalks.

“Everyone is compromised, whether we know it or not,” says Kohy. “Detection is the new prevention.”

Hostile nation-states can mount cyberattacks to conduct “devastating asymmetric warfare” on critical infrastructure, says Adam Lee, Dominion Energy’s chief security officer and a former FBI special agent in charge of the bureau’s Richmond Division. Photo courtesy Dominion Energy Inc.
Hostile nation-states can mount cyberattacks to conduct “devastating asymmetric warfare” on critical infrastructure, says Adam Lee, Dominion Energy’s chief security officer and a former FBI special agent in charge of the bureau’s Richmond Division. Photo courtesy Dominion Energy Inc.

Russian threat escalates

Following Russia’s invasion of Ukraine in late February, the Biden administration and federal agencies urged businesses, individuals and critical infrastructure operators to take immediate steps to lock down their networks, as intelligence agencies have seen evidence that the Russian government has been exploring options for retaliatory cyberattacks against the U.S. and NATO member nations.

“The more Putin’s back is against the wall, the greater the severity of the tactics he may employ,” President Joe Biden said during a March 21 appearance at the Business Roundtable’s CEO Quarterly Meeting in Washington, D.C. “One of the tools he’s most likely to use … is cyberattacks. … The magnitude of Russia’s cyber capacity is fairly consequential, and it’s coming.”

In April, the FBI, the NSA, the Department of Energy and the Cybersecurity and Infrastructure Security Agency released a joint federal advisory warning companies about the existence of a new malware suite designed to attack industrial control systems that run electric and water utilities, oil refineries and factories. Federal officials said the toolkit was developed by a state-sponsored hacker group but would not state which nation was behind it. Cybersecurity experts said the toolkit is most likely Russian and apparently was intended to target liquefied natural gas production facilities.

Regardless of industry or whether they’re located in Northern Virginia or hours away from the Beltway, Virginia companies are heeding the federal warnings.

“The technology available to hostile actors has evolved, and the reality of nation-states leveraging it to conduct devastating asymmetric warfare is more clear than ever,” says Adam Lee, vice president and chief security officer for Richmond-based Fortune 500 utility Dominion Energy Inc. “Critical infrastructure in Ukraine was impacted by major cyberattacks in 2015 and 2016, and government sources tell us similar attacks are underway in the current Russia-Ukraine conflict. Dominion Energy partners with federal and state agencies to share information, improve our cyber defenses and ensure attacks like the ones in Ukraine won’t happen here.”

Now is a time for all businesses to be extra vigilant, says Virginia Tech cybersecurity professor Luiz DaSilva, director of the Commonwealth Cyber Initiative, an organization coordinating higher education cybersecurity research efforts in Virginia.

“We already are seeing supply-chain disruptions and increased gas prices. Cyber-criminals could take advantage of this very delicate time that we are going through right now to launch major cyberattacks,” DaSilva says.

Companies that operate in industries most affected by the sanctions the U.S. and other countries have placed on Russia are perhaps the most obvious potential targets of attacks, says Luke McNamara, a principal analyst with Mandiant, a Reston-based cybersecurity firm that entered into an agreement in March to be purchased by Google for $5.4 billion.

“Certainly, energy and financial services but media and entertainment and transportation are also sectors that, because of historical patterns of targeting and where these sanctions are landing, would be a little more at risk,” he says.

But McNamara says the fact that so many businesses from different parts of the economy are depending on the same major companies for software and cloud-based services means there may be no such thing as an unlikely victim.

For instance, the 2020 SolarWinds attack impacted more than 18,000 customers of the IT management software company after Russian state-sponsored hackers installed malicious code in a widely issued software update. Victims ranged from the U.S. departments of Defense and Homeland Security to technology giants such as Microsoft Corp., Intel Corp. and Cisco Systems Inc. to hospitals, local governments and schools.

“It’s very important for organizations to think about, even if you are a smaller organization, where do you fit within the ecosystem?” McNamara says. “If there are certain sectors that may be more at risk right now, how does that risk translate to you and your specific business?”

Cybercrimes evolve “at the speed of light,” with new approaches emerging all the time, says Sharon Nelson, president of Fairfax-based cybersecurity company Sensei Enterprises. Photo by Will Schermerhorn
Cybercrimes evolve “at the speed of light,” with new approaches emerging all the time, says Sharon Nelson, president of Fairfax-based cybersecurity company Sensei Enterprises. Photo by Will Schermerhorn

An interconnected world

Thinking about cybersecurity beyond the walls of your own business is an important mindset, says Bobby Turnage Jr., an attorney who leads the cybersecurity and technology team at Richmond-based Sands Anderson PC. Businesses also need to consider the security of vendors that have access to their systems or data, he says.

“Depending on your circumstances, you might have to provide notification to impacted individuals” in the event of a data breach, he says. “You also might have to — or decide to — provide identity theft and credit monitoring services” due to the compromise.

Requirements to notify authorities of a cyberattack are receiving increased attention from regulators.

In recent months, the U.S. Securities and Exchange Commission has proposed tighter cybersecurity reporting rules for public companies and investment advisers and funds.

Federal budget legislation signed by President Biden in March includes a new requirement for critical infrastructure operators to report cyber incidents to the Department of Homeland Security within 72 hours, and to report ransom payments within 24 hours. The directive covers public and private owners of utilities, health care facilities, critical manufacturing, communications and many other industries.

“We don’t want to hold the company [that reports an attack] accountable. We do want to go after the malware actors,” U.S. Sen. Mark Warner, D-Virginia, told an audience at the Center for Strategic and International Studies in March as he spoke about the new legislation. “This is a giant, giant step forward.”

Only about 30% of cyberattacks on the private sector are currently being reported to the government, Warner said. More information sharing can allow the government to better communicate potential threats to infrastructure owners.

This kind of communication is ongoing, says Lee of Dominion Energy.

“The FBI, Department of Homeland Security, Department of Energy, and even the TSA for our natural gas business, have worked with us to help us understand the threats we face and to provide us with the latest threat intelligence — even to highly classified levels — to stay ahead of sophisticated attackers,” he says.

In Virginia, he says, the Youngkin administration has promoted constant communication between Dominion and the Virginia National Guard, state agencies and members of the governor’s team to better protect the electric grid.

Employees on the front lines

NOVA’s Kohy says it’s helpful to remember that cybercrime is ultimately a human enterprise.

“Technology is used as an enabler,” he says.

Most breaches rely on an employee clicking a link, sharing a password, keeping sensitive information in a vulnerable place, or failing to set up safety nets such as multifactor authentication.

And cybercriminals are getting progressively better at exploiting these weaknesses, says Sharon Nelson, president of Fairfax-based cybersecurity firm Sensei Enterprises Inc.

“This moves at the speed of light,” she says. “You wake up and there is something new out there every single day that you haven’t seen before.”

Nelson and Sensei Vice President John Simek say criminals are increasingly using social engineering to gain victims’ trust and get them to turn over sensitive information. For example, a bad actor may do research to discover who a company’s IT services provider is, then call that person and claim they’re with that company and need login credentials.

In addition to email, criminals may use texting or other means of communications to try to breach systems. While automated filters are important and can help, they don’t block everything. That means frequent employee training on how to recognize malicious actors is an essential piece of any cybersecurity plan, says Chris Moschella, risk advisory services senior manager with Keiter, a Richmond-based accounting firm that performs IT audits and cybersecurity services.

“Employees need to really change their thinking and need to think of themselves as part of the security apparatus within a business, and not just a consumer of the security apparatus,” he says.

Cyberthreats “are not going away,” says Luke McNamara with Reston-based cybersecurity firm Mandiant. Several industries are at higher risk, he says, including energy, financial services, media and transportation. Photo by Will Schermerhorn
Cyberthreats “are not going away,” says Luke McNamara with Reston-based cybersecurity firm Mandiant. Several industries are at higher risk, he says, including energy, financial services, media and transportation. Photo by Will Schermerhorn

Simple actions are important

But there’s even more low-hanging fruit that those who work in the field say businesses of all sizes should think about when assessing their security.

Simek says he’s yet to work with a company that doesn’t have old administrative accounts left active after former employees have left the company. A 2022 survey by software provider Beyond Identity found that 83% of employees admitted to maintaining access to accounts from a previous employer.

As employees work in an increasingly hybrid world, accessing company networks from home, work and locations such as coffee shops, cybersecurity experts emphasize that multifactor authentication — a process requiring an individual to receive a unique code via text or email to access an account — is a must, despite the inconvenience of extra sign-in steps.

“It’s not just for businesses but for everybody, even in your personal and daily life,” Simek says. “Multifactor authentication will stop the vast majority of compromises, even if they get your password.”

Backups can be an important defense against ransomware, but Moschella points out that many businesses fail to secure them. “The thing people miss is that ransomware does spread to backups,” he says. “It’s good to have a recent backup that is not persistently connected to the network.”

While the list of potential vulnerabilities facing a company can seem overwhelming, Turnage encourages businesses to start by looking at the security threats and vulnerabilities that are applicable to them, and to then prioritize security adjustments in light of available resources and associated risks. 

Making data security a priority from the board and executive levels down should be a necessity for all businesses going forward, Turnage and other experts say.

“The cyberthreats that we face are not going away,” says Mandiant’s McNamara. “It really is a marathon.”

 


Best cyber practices

In a national survey of 600 business leaders released in March by New Jersey-based Provident Bank, just 50.17% of respondents said their businesses were fully prepared for cyberattacks, and 50.64% said that cyberattacks are something they worry about daily. Here are some suggestions to fortify your workplace against cybercrimes:

Make sure your business is installing software updates on a regular basis, as the vulnerabilities these updates fix are a popular door for criminals to get into a system.

Require strong passwords (15 characters or more, with a mix of numbers, letters and symbols) and multifactor authentication on all company accounts.

The Internet of Things (IoT) and operational technology, including everything from connected HVAC systems to security systems and smart locks, are increasingly being exploited by cybercriminals. A common weakness is failure to reset the factory password on connected devices.

Keep multiple backups of your data, and make sure at least one of those backups is disconnected from your network at any given time. Test your backups regularly to be sure you’ll be able to restore your data.

Take the time to create an incident response plan for cyberbreaches. The faster your team can start responding, the more likely you’ll be able to contain the damage.

Consider using geo-blocking as a way to limit the range of countries that can communicate with your corporate network. This can prevent employees from downloading harmful attachments based on overseas servers.

The federal Cybersecurity and Infrastructure Security Agency (CISA) provides many free resources for businesses, including evaluation tools and best practices that can help businesses start to understand their cybersecurity needs. Find them at cisa.gov/uscert/resources/business

Primed for affordable housing

Virginia Housing CEO Susan Dewey says Amazon.com Inc.’s $2.5 billion-plus HQ2 East Coast headquarters under construction in Arlington created a “launching pad” for awareness of the link between adequate, affordable workforce housing and economic development.

Although Amazon expects to pay its 25,000 HQ2 employees generously, the e-tailer was concerned about the availability of affordable housing for its workers and other residents, says Jason El Koubi, Virginia Economic Development Partnership’s interim director. “Part of why Virginia was successful in its bid was that we were able to bring innovative solutions to the table to address these concerns.”

Virginia Housing pledged a total of
$75 million over five years from its Resources Enabling Affordable Community Housing (REACH) program to support state and local housing initiatives in the area around HQ2.

This was bolstered by Amazon’s own commitment to affordable housing, kicked off in 2021 with the announcement of its $2 billion Housing Equity Fund to preserve and create more than 20,000 affordable units in Arlington, Nashville and Washington State’s Puget Sound region, all regions where Amazon has a large workforce.

“As we were looking at HQ2, affordable housing was one of the No. 1 priorities, next to traffic,” says Catherine Buell, director of Amazon’s Housing Equity Fund. Amazon’s commitment in Arlington has helped the county to preserve and potentially expand some well-located affordable communities that were at risk of being redeveloped at a higher price point.

Last year, the Housing Equity Fund provided $382 million in low-interest loans and grants to the Washington Housing Conservancy to purchase Crystal House, an 828-unit apartment community near the HQ2 campus. Arlington Housing Director Anne Venezia says 75% of the units at Crystal House will be preserved as affordable housing for workers making 50% to 80% of median family income for the area. Additionally, Amazon has donated $40 million in adjacent vacant land to Arlington County for the construction of up to 550 affordable housing units.

“At the end of the day between preservation and infill development, we will have over 1,200 affordable units plus some market units in a very high-cost area of the county,” Venezia says. “That was a really tremendous opportunity, and fabulous that Amazon stepped in.”

In another recent effort, which Buell calls “a picture-perfect example of why we created the Housing Equity Fund,” Amazon and Arlington County teamed up to provide more than $300 million in financing to help Washington, D.C.-based Jair Lynch Real Estate Partners purchase the 1,334-unit Barcroft Apartments complex.

The 60-acre community along Columbia Pike has housed moderate-income workers since it was built in 1939. But when it came up for sale last year, county leaders worried that its prime location would draw investors who would hike rents.

Jair Lynch has pledged to keep all of the units affordable for those making up to 60% of the area median income for 99 years. Arlington County and Amazon respectively provided $150 million and $160 million low-rate loans to make the deal happen.

The county’s partnerships with Amazon and Jair Lynch were key to enabling quick action to secure such an attractive piece of real estate when it came up for sale, Venezia says.

Last summer, Amazon’s Housing Equity Fund announced that it would provide $125 million in below-market loans to help developers working with the Washington Metropolitan Area Transit Authority — which runs the Metrorail and Metrobus systems — to build more than 1,000 affordable homes located near transit in the D.C. area. In March, Amazon announced it was assisting in the development of about 750 affordable apartments near the New Carrollton and College Park Metro stations in Maryland.

“As we go into 2022, we are looking for more of those strategic partners,” Buell says, adding that hospitals, educational institutions and other area employers could be future partners in addressing housing affordability.

 

https://virginiabusiness.com/article/hitting-a-brick-wall/

Hitting a brick wall

Casey Renner has worked in four states over the course of her teaching career, and she’s never liked a school more than Arlington County’s Wakefield High School, where she teaches science and special education.

But she has also never had as much difficulty finding housing near work as she has during her 17 years teaching in Arlington. While Renner searches every year for an affordable rental where she can live with her cat and border collie, her searches repeatedly come up empty, and she has learned the art of reading the traffic tea leaves before starting her daily commute home to District Heights in Maryland, where she rents a basement apartment at below-market rate from friends.

“On a good day, my commute is 35 to 45 minutes,” she says. “On bad days, I just give up and do some errands or grade papers at Ted’s Montana Grill and drive home after 7 p.m.”

The long commutes discourage Renner and other teachers from attending students’ games and performances and offering extra help after the final bell rings.

“A big dream of mine has always been to live where I work, because I think you can make a bigger difference when you are actually part of the community where you teach,” says Kimberly Pearson, a middle school language arts teacher in Arlington.

As a single mother, Pearson had to get financial help from her parents to pay the rent on her two-bedroom apartment, which took up 56% of her annual salary.

Hoping to escape rising rents, and to invest in the community where she was teaching, she stretched to purchase a house in the Fairlington neighborhood of Arlington.

“I tried for two years to make it work, but the costs and taxes have gone up so much,” says Pearson, who tried unsuccessfully to get homeownership assistance through Arlington County’s housing office, tutored after school for extra money and worked summer school to try to make ends meet. The burden was so severe that she sold her home, moved to Manassas, and plans to seek employment closer to home.

“It felt like a judgment from the community, a message that, ‘We want someone educated and highly skilled to be here, but we don’t want you to be our neighbor,’” she says.

Casey Renner, who teaches science and special education classes at Arlington’s Wakefield High School, lives about 45 minutes away in a Maryland basement apartment she rents from friends. Photo by Will Schermerhorn
Casey Renner, who teaches science and special education classes at Arlington’s Wakefield High School, lives about 45 minutes away in a Maryland basement apartment she rents from friends. Photo by Will Schermerhorn

Joshua Folb, a math teacher at Washington-Liberty High School in Arlington, says the problem impacts not only teachers, but also bus drivers, custodians, cafeteria workers and others critical to school operations.

“There is almost no place left in Arlington that somebody working a job in our cafeteria could look out the door of the school and afford renting,” he says. “You really are coming in to serve the kids of other people.”

In his work on the Virginia Education Association’s resolutions committee, Folb sees the problem impacting educators across the state, to the point that the group has added housing affordability to its list of belief statements. “One of the things we believe is that school districts should pay wages that allow for an employee to live with dignity in the location in which they work,” he says. “Part of living with dignity would be not having to drive an hour and a half to make just above minimum wage.”

Across Virginia, workers at many different income levels are finding it increasingly harder to rent or buy a home in the communities where they work. This is sparking new discussions among local governments, economic development leaders and employers about how to tackle the age-old problem of affordable housing.

What is ‘affordable’?

The federal government defines housing as “affordable” if it costs no more than 30% of a household’s monthly gross income. Federal programs to support affordable housing base their qualifications on what percentage of area median income (AMI) a household earns. Most of these programs serve households making under 80% of AMI, and many are limited to those under 60% of AMI.

An analysis of federal wage data shows that an increasing portion of the workforce fits into this definition in Virginia’s most populous areas.

The average elementary school teacher in the Washington, D.C., metro area, which includes Alexandria and Arlington, makes 66% of area median income. The average police patrol salary in the Richmond area is 65% of AMI. And in tourism-heavy Hampton Roads, the average waiter or waitress brings home 29% of AMI.

In all of these markets, child care workers and home health aides — two professions that are greatly in demand — make on average under 30% of area median income. The federal government defines this as “extremely low income.”

When higher-paying jobs raise an area’s median income, but the wages of service-based jobs that are essential to the community don’t follow, many of these workers find themselves priced out of the market.

Steve Lawson, board chairman of Virginia Beach-based Lawson Cos., a multifamily development, construction and management firm, says his company is now developing more affordable housing than market-rate housing, specifically because the demand is so high. But he notes that the resources available to finance affordable housing — particularly the federal low-income housing tax credit (LIHTC) — are nowhere near enough to meet the need that exists.

While LIHTC properties are generally limited to tenants making 60% AMI or less, Lawson says there is a large segment of the renters’ market he calls “no man’s land” — people who don’t qualify for low-income housing but also can’t afford market-rate housing.

“There is a real need there,” he says. “For years, we have seen when we build a new community [that] people walk in to apply and say, ‘Please don’t tell me I make too much money to live here, because I have looked all over town for a decent place.’”

Renovating older multifamily properties is an important way to keep affordable housing on the market, says Tim Faulkner, president and CEO of The Breeden Co. in Virginia Beach. Photo by Richard George
Renovating older multifamily properties is an important way to keep affordable housing on the market, says Tim Faulkner, president and CEO of The Breeden Co. in Virginia Beach. Photo by Richard George

This is a trend that Arlington County Housing Director Anne Venezia has observed in her 14 years with the county.

“We are seeing less income diversity in Arlington than we were a decade ago,” she says. Housing affordability presents an issue for some workers making up to 100% of Arlington’s median family income of $129,000. Moderate-income workers such as teachers and firefighters are having an even harder time finding a place to live.

“A decade ago, these households were able to rent in Arlington fairly easily and could pursue homeownership in some of our neighborhoods,” she says. “But the availability of housing for those groups is increasingly limited because of increasing prices and the ability of higher-earning households to pay more.”

Historically low interest rates and limited inventory drove the median home sales price for the entire state of Virginia to $350,000 in 2021, according to data from Virginia Realtors. That’s a 9.4% jump from 2020’s median home sales price, the largest increase in several years. As mortgage rates ticked up in early 2022, these homes became even less affordable.

Meanwhile, demand for rental housing has increased, driven by higher sales prices, and the average effective monthly rent cost went up 11.3% in the fourth quarter of 2021 compared with prices a year earlier. Virginia Realtors reported that it was the greatest year-over-year growth since at least 2000.

“Affordability is a growing challenge throughout Virginia,” says Lisa Sturtevant, chief economist for Virginia Realtors.

Supply-demand mismatch

Housing production in Virginia has never recovered to levels that predated the 2007-2009 Great Recession, according to a statewide housing study completed this year by Virginia Housing and the state Department of Housing and Community Development. Localities in Virginia issued 63,215 residential building permits in 2004, but that number shrank to a mere 33,813 in 2020.

Demographics compound the problem. Since 2008, Virginia’s population has grown by 10.2%. The housing supply, however, has grown by only 8.7%, according to the study. Add to this the fact that the number of households with only one or two people is growing faster than the number of larger households, and Virginia faces a crucial need to adapt its housing stock for a population that looks a lot different from just a decade ago.

“There is a real imbalance between the housing supply and the demand that is out there,” says Jonathan Knopf, vice president of Richmond-based affordable housing consultancy HDAdvisors and a researcher on the state housing study. He says the numbers tell a story that is starting to change the way state policymakers talk about affordable housing.

“Pre-2008, most of the affordable housing discussion was around very low-income people,” he explains. “But more recently, because of that lack of supply, folks in the middle-income space, especially in high-growth areas, are starting to say, ‘I make a decent amount of money; I am not a minimum-wage worker. Why is it tough for me to find affordable housing in the community that I work in?’”

Developers point out that the market is so supply-constrained that slightly older apartments don’t come at the discount they once did.

“If you look at the gap between 10-year-old product and brand-new product, that gap is not nearly what it was 10 years ago,” says Tim Faulkner, president and CEO of The Breeden Co., a Virginia Beach-based residential developer. 

This means that preserving the oldest rental housing stock — and preventing it from being bought by an investor who intends to reposition it as a luxury product — has become an important piece of the affordable housing solution.

Faulkner says Breeden sees the investments it makes in its oldest housing stock — such as a $15 million renovation recently completed at Emerald Point, an 863-unit apartment and townhome community in Virginia Beach originally built in 1968 — as an important way to keep affordable housing on the market.

“The rent gaps between that level of housing and the Class A product may be as much as $1,600 a month,” he says, adding that a 5-year-old residence may carry only a $500 monthly discount compared with a brand-new development.

About 20% of units at the Monroe Gates Apartments in Hampton’s Phoebus area are reserved for renters making 80% or less of area median income. Photo by Mark Rhodes
About 20% of units at the Monroe Gates Apartments in Hampton’s Phoebus area are reserved for renters making 80% or less of area median income. Photo by Mark Rhodes

Businesses seek a role

Bill Flattery, CEO of Carilion New River Valley Medical Center in Christiansburg, leads a group within The Blacksburg Partnership business organization seeking strategies to address the growing affordability problem in the New River Valley region. 

The New River Valley Regional Commission teamed with the Virginia Center for Housing Research at Virginia Tech to conduct a housing study starting in 2018. The study identified a need for at least 5,500 income-restricted units in the region to stabilize low- and moderate-income residents who were spending more than 50% of their income on housing. Another 9,000 residents were found to be paying more than 30% of their income for housing.

Flattery says the problem threatens to make Blacksburg a less diverse community, a place where only people who make a certain income — or college students who get help from their parents — can afford to live. On a practical level, the problem is having a direct impact on business expansion plans, Flattery says, including his own hospital.

“We are competing for workers now. In order for us to keep people here, we have to do considerable wage consideration, and part of that is the affordability of housing in our area,” he says. “That middle-income group just can’t access it. This does impact our expansion plans, our ability to recruit and retain, and I know that’s true for other businesses in our area.”

Jason El Koubi, director of the Virginia Economic Development Partnership, says housing availability became an issue when Virginia was in the running recently for a major advanced manufacturing project with the potential to bring several thousand new jobs to a small metro area with a large, high-quality industrial site.

“During the recruitment process, the company expressed concerns around the housing inventory within the community that would be required to accommodate the growth from a project of its scale,” he says. “Virginia was ultimately eliminated for various different reasons, but we believe workforce housing issues were a chief concern.”

Zoning shortfalls

Housing experts and developers agree that local zoning ordinances skewed toward detached single-family homes are a major barrier to increasing the state’s housing inventory.

“The artificial restrictions on supply and land for new housing via local land-use regulation is pretty much the No. 1 challenge that we hear from housing providers across the state,” Knopf says.

In many localities, zoning policy favors traditional cul-de-sac neighborhoods in part because of the perception that denser residential developments cost more than they contribute to local coffers, with residents requiring more spending on schools, roads and other services, without bringing in the taxes that retail and employers generate.

Builders and many housing equity advocates counter that this line of analysis leaves out the benefits that new residents bring in terms of purchasing power and manpower for employers.

“It’s almost like doing a cost-benefit analysis where you only talk about the costs,” says Sturtevant, who has studied housing market trends for more than two decades. “What doesn’t get told is to what extent not having sufficient housing could hurt your overall local economy.”

A 2021 study by the Joint Legislative Audit and Review Commission (JLARC) noted that while multifamily residential is the most-needed housing type in the state, very few Virginia localities zone more than 50% of their land for multifamily. Efforts to have a parcel rezoned for this type of development can cost as much as $1 million, the report states, making it cost-prohibitive to finance a development with affordable rents.

Financing solutions

Controlling costs and providing capital lie at the heart of boosting the production of affordable housing.

Virginia Housing, previously known as the Virginia Housing Development Authority, is the state’s affordable housing finance entity. The not-for-profit organization offers a wide array of financing programs for affordable rental housing, as well as homeowner assistance, education and grants to communities.

The agency’s mixed-use, mixed-income financing has proven successful in supporting the construction of workforce housing for those making 80% of area median income or below, Virginia Housing CEO Susan Dewey says. It was an important part of the Monroe Gates Apartments complex in Hampton’s Phoebus community, where 33 of 163 units will be reserved for households in this category. The program was also used to finance the Hydro apartment complex nearing completion in Richmond’s Manchester area. Forty-six of Hydro’s 226 units will be income-restricted.

“It’s important that we talk about mixed income, and having some workforce housing mixed in with market-rate housing has been tremendous for a lot of our jurisdictions,” Dewey says. 

Local governments also are exploring ways to incentivize housing production that better meets the needs of their communities.

Blacksburg is exploring a number of zoning-related changes that could make it easier for developers to build affordable housing, including expedited plan reviews for affordable projects, a density bonus in exchange for a certain percentage of below-market units, and allowing projects with affordable units to build fewer parking spaces, thereby requiring less land.

Kim Thurlow, the town’s housing and community development initiatives manager, says leaders are also looking at establishing a community land trust to promote homeownership. Under this model, which also exists in Richmond and Charlottesville, a nonprofit trust owns the land on which an affordable home is built.

This greatly reduces the cost for a first-time homebuyer, who purchases only the improvements and takes out a 99-year ground lease on the land. Deed restrictions dictate that the house be sold at a restricted price that keeps the home affordable in perpetuity, and the homeowner benefits from any appreciation in the home’s value while they live there.

“What we have learned in our research is that it is really hard for first-time homebuyers to enter into the market,” Thurlow says. “The hope is the community land trust would provide an ability to get into the market, and then when folks have the chance to establish themselves, they would reenter the traditional marketplace.”

Faulkner, Breeden’s CEO, is part of a committee examining affordable housing solutions in Norfolk. Solving the problem, he says, will require close collaboration among developers, localities, architects, real estate attorneys and the business community.

“Developers won’t do it alone,” says Faulkner. “There is going to have to be a team effort to figure this problem out.” 

https://virginiabusiness.com/article/primed-for-affordable-housing/

Thinking big

At Virginia’s largest publicly traded companies, the past year has been a constant exercise in challenging the status quo.

Some major changes could be seen at the consumer level, as Dollar Tree Inc. raised its namesake base price point to $1.25, and Capital One Financial Corp. eliminated overdraft fees for its banking customers.

And the model of work itself was evolving, with many companies publicly acknowledging that the future of work is not 100% office bound.

While Capital One declared itself “a hybrid company,” global IT company DXC Technology Co. traded down to a smaller headquarters in recognition of a remote-work future. Altria Group Inc. and CarMax have also indicated that hybrid work will be part of their path forward.

Moves to support more flexible work were a symptom of a historically tight labor market. This trend hit the retail and service sectors especially hard, and Dollar Tree joined other retailers in offering new benefits such as tuition reimbursement and higher wages in a bid to attract workers. CarMax in October 2021 advertised signing bonuses of up to $7,500 for auto technicians, detailers and other service positions.

The seemingly endless onslaught of challenges spun off by the COVID-19 pandemic has forced public companies to make decisions faster than ever before, says Vivian Riefberg, a professor at the University of Virginia’s Darden School of Business who helped corporations navigate crises during her three decades of work with global management consulting firm McKinsey & Co.

“The kinds of decisions that people are being asked to make are unfamiliar, such as how to go back to the office, [and] should there be masking? Should vaccines be required?” she says. Additional challenges of finding and retaining talent and creatively navigating supply chain problems have added to the pile of new decisions on executives’ plates.

In some ways, Riefberg says, this taxing environment has forced corporate leaders into more agile methods of decision-making.

“Now a lot of companies are trying to say, ‘How do we keep that and embrace it as part of who we are?’ instead of going back to the old method of decisions by analysis paralysis,” she says.

Here’s a look at how Virginia’s 10 most profitable publicly traded companies fared during the past year:

Federal Home Loan Mortgage Corp. (“Freddie Mac”)

McLean

2020 revenue: $66.23 billion

Employees: 6,905

Former Wells Fargo executive Michael DeVito took over in June 2021 as Freddie Mac’s CEO, nearly six months after former CEO David Brickman resigned. Freddie Mac is one of two government-backed enterprises (Fannie Mae is the other) that buy mortgages from banks to keep liquidity in the U.S. housing market.

Following DeVito’s arrival, Freddie Mac announced the appointment of two new executive leaders — Jerry Mauricio as chief compliance officer and Dionne Oakley as head of human resources and chief diversity officer.

As part of an effort to promote equity in housing, Freddie Mac announced in November 2021 that it would join Fannie Mae in providing closing-cost credits on multifamily loans to encourage rental landlords to report on-time rental payments to credit ratings bureaus.

“Rent payments are often the single largest monthly line item in a family’s budget, but paying your rent on time does not show up in a credit report like a mortgage payment,” DeVito said in a statement.

 


General Dynamics Corp.

Reston

2020 revenue: $37.93 billion

Employees: 100,000+ worldwide

This Falls Church-based defense and aerospace contractor was awarded a
$2.4 billion contract option in March 2021 to build a 10th Virginia-class submarine for the U.S. Department of Defense through General Dynamics’ Electric Boat subsidiary in Connecticut, in collaboration with Huntington Ingalls Industries Inc.’s Newport News Shipbuilding division. About one-third of the work is to take place in Newport News.

In addition to the aviation, naval and weapons systems the company has become known for, General Dynamics continued to grow its influence in the information technology sphere through its fast-growing subsidiary, General Dynamics Information Technology Inc. (GDIT).

Also based in Falls Church, GDIT nearly doubled in size when its parent company purchased IT services contractor CSRA Inc. in 2018. That purchase was part of GDIT’s efforts to pursue a larger share of the federal IT services market at the defense, intelligence and civilian levels. Several contract awards in the past year show progress toward that goal, including deals to serve U.S. Citizenship and Immigration Services, the U.S. Navy, the Defense Intelligence Agency and the U.S. Patent and Trademark Office.

 


 

Northrop Grumman Corp.

Falls Church

2020 revenue: $36.79 billion

Employees: 90,000

The Falls Church-based aerospace and defense technology company is helping to power NASA’s Artemis project, which aims to return astronauts to the moon by 2025, and to eventually land humans on Mars.

Northrop Grumman has been involved in many facets of Artemis, including designing the lunar terrain vehicle (LTV) that will transport astronauts on the lunar surface.

NASA also awarded Northrop Grumman contracts last year to build the crew quarters for a space station in lunar orbit, and to build Space Launch System (SLS) rockets in support of Artemis through 2031.

The company also won several defense and security contracts, including the January award of a five-year, $1 billion contract from the U.S. Army for production of the Integrated Battle Command System, which links sensors and shooters across the battlefield.

To support the development of its future workforce, in November 2021 Northrop Grumman pledged to contribute $12.5 million to help establish the Center for Quantum Architecture and Software Development at Virginia Tech’s Innovation Campus in Alexandria. Virginia Tech is also investing $15.8 million into the center, which is being billed as a nation-leading educational and research center for quantum information science and engineering.

 


 

Capital One Financial Corp.

McLean

2020 revenue: $31.64 billion

Employees: 52,000

In December 2021, Capital One, the country’s sixth-largest retail bank, became one of the largest U.S. banks to eliminate overdraft fees. The fees have come under increasing scrutiny in recent months from federal regulators, with consumer advocates saying such fees disproportionately impact minority and low-income customers.

“The bank account is a cornerstone of a person’s financial life,” Capital One CEO Richard Fairbank said in a release. “Overdraft protection is a valuable and convenient feature and can be an important safety net for families. We are excited to offer this service for free.”

Capital One entered the competitive premium credit card market in November 2021 with the launch of the Venture X card. The card adds to Capital One’s growing array of travel services, including a line of Capital One-branded airport lounges, one of which is slated to open in 2022 at Washington Dulles International Airport.

Capital One’s name was also added to another notable physical space that opened in October 2021 near its headquarters. Capital One Hall is a 125,000-square-foot performing arts venue in Tysons that also includes a rooftop outdoor public park.

On the investment banking side, in November 2021 Capital One purchased TripleTree LLC, an investment banking advisory platform serving health care technology and services companies.

In June, Fairbank announced that Capital One would move to a hybrid work model. Plans to reopen U.S. offices in September 2021 were delayed indefinitely due to the spike in COVID-19 cases caused by the delta and omicron variants.

 


 

Dollar Tree Inc.

Chesapeake

2020 revenue: $25.51 billion

Employees: 130,000

After 35 years selling items for $1, Dollar Tree announced in September 2021 that it would raise prices on most items in its stores to $1.25. The retailer, which operates more than 15,500 variety stores under the Dollar Tree and Family Dollar brands, also began selling items for $3 and $5 in 2021.

“Lifting the $1 constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders,” President and CEO Michael Witynski said in reporting the company’s third-quarter earnings.

Dollar Tree entered 2022 amid a potential proxy battle with activist investor group Mantle Ridge. In December 2021, Mantle Ridge nominated 11 new members to the company’s 11-member board, whose members are up for re-election during Dollar Tree’s 2022 annual meeting. The group also asked the retailer to consider rehiring former Dollar General CEO Richard Dreiling as chairman and CEO. A Dollar Tree statement called the move “unwarrantedly aggressive and hostile.”

In its hometown of Chesapeake, Dollar Tree has been working through subsidiary Summit Pointe Realty LLC to develop a mixed-used community that is transforming that area of the city. Summit Pointe is built around Dollar Tree’s 12-story corporate headquarters tower and includes apartments and office buildings, as well as dining and public park space.

 


 

Performance Food Group Co.

Goochland County

2020 revenue: $25.08 billion

Employees: 20,000

Performance Food Group acquired conven-
ience store supplier Core-Mark Holding Co. Inc. in September 2021 for $2.5 billion in stock and cash, a purchase expected to add about $17 billion to PFG’s annual sales. The deal is expected to expand PFG’s geographic reach and grow its footprint in the convenience store market.

PFG has a network of more than 150 distribution centers in the United States and Canada, providing food to more than 300,000 locations, including restaurants, businesses, schools, hospitals, retail outlets and theaters.

Claudia Mills was hired as PFG’s first-ever vice president of diversity and inclusion in May 2021. Mills had previously worked for Richmond-based Altria Group. Additional management changes came in early 2022, as Craig Hoskins was appointed president and chief operating officer in January, having previously served as executive vice president and CEO for the Performance Foodservice division. At the same time, Patrick Hagerty was elevated to executive vice president and chief commercial officer. Hagerty had served as executive vice president of PFG and CEO of Vistar, PFG’s vending division, since 2018.

 


 

CarMax

Goochland County

2020 revenue: $21.42 billion

Employees: 27,000

The nation’s largest used-car retailer, CarMax established a new Richmond presence in September 2021 with CarMax Midtown, a 120,000-square-foot space in the Sauer Center on West Broad Street. The facility offers a glimpse at what modern office spaces will look like in the years to come, with individual and collaborative workspaces designed for a hybrid workforce.

Just as more workers are embracing hybrid solutions, CarMax executives believe they are benefiting from the company’s ability to offer a hybrid car-buying experience.

“We provide the ability for customers to buy a car 100% in store or 100% online,” President and CEO Bill Nash said in a December 2021 earnings call. “We have observed that the vast majority of our customers who buy digitally still elect to take delivery in our stores. This is another proof point that our ability to offer seamless integration across digital and physical transaction is providing value to our customers and is a key differentiator for us.”

CarMax added to its digital capabilities in March 2021, when it entered into an agreement to purchase full ownership in vehicle research website Edmunds.com in a cash and stock deal valued at $404 million, including the $50 million minority stake CarMax purchased in Edmunds in 2020.

CarMax also announced its commitment to reach net-zero carbon emissions by 2050.

 


Altria Group Inc.

Henrico County

2020 revenue: $20.84 billion

Employees: 7,100

As U.S. tobacco consumption shifts from traditional cigarettes to e-cigarettes, Altria — the largest tobacco company in the United States by revenue and volume — has faced challenges in its efforts to compete in this new market.

Altria and former subsidiary Philip Morris International Inc. were forced to pull their IQOS and Marlboro HeatSticks heated tobacco products from the U.S. market after the federal International Trade Commission (ITC) ruled in September 2021 that the products violated patents held by rival
R.J. Reynolds Tobacco Co.

Sales of traditional cigarettes faced a potential threat from a spring 2021 announcement that the federal Food and Drug Administration intended to ban menthol flavoring in cigarettes. Altria said in a response posted on its website that such a move would be ineffective and could create an illicit market for menthol products, negatively impacting excise taxes and jobs. An update on the proposed ban is expected from the FDA in April.

Altria sold its Ste. Michelle Wine Estates division for $1.2 billion to New York-based private equity firm Sycamore Partners Management LP in an all-cash deal that closed in October 2021.

Kathryn B. McQuade became the first woman to chair Altria’s board of directors, after being elected in May 2021 to replace the late Thomas F. Farrell II, who died in April 2021. McQuade first joined Altria’s board in 2012.

The company also made a $3 million gift to Richmond-based nonprofit Better Housing Coalition for the development of affordable housing in the region.

 



DXC Technology Co.

Ashburn

FY 2021 revenue: $19.58 billion

Employees: 130,000

DXC Technology, which runs IT systems for governments and companies across the globe, made the move to become a “virtual first” company in 2021, leaving its Tysons headquarters for a smaller office space at One Loudoun in Ashburn.

The move to virtual was led by Chief Operating Officer Chris Drumgoole, who was appointed to the post in August 2021. Drumgoole had been the company’s chief information officer and was succeeded in that position by Kristie Grinnell. DXC also appointed Brenda Tsai as executive vice president and chief marketing and communications officer in June 2021.

In February 2021, DXC rejected an unsolicited acquisition offer from Paris-based Atos SE. DXC’s board stated at the time that the offer, rumored to be around $10 billion, was too low.

 


 

Dominion Energy Inc.

Richmond

2020 revenue: $16.13 billion

Employees: 17,000

The politically powerful Richmond-based utility that provides electricity to more than 7 million customers in 16 states made moves in 2021 that leaders say position it for a cleaner energy future.

Dominion sold its Questar Pipelines subsidiary to Las Vegas-based Southwest Gas Holdings Inc. in December 2021. In announcing the $1.975 billion sale, CEO Robert M. Blue said it will allow the company “to focus even more on fulfilling the energy needs of our utility customers and continuing growth of our clean-energy portfolio.”

Dominion filed plans with the State Corporation Commission in November 2021 for construction of its Coastal Virginia Offshore Wind (CVOW) project, which will install 180 massive wind turbines 27 miles off the coast of Virginia Beach. Construction is expected to take place from 2024 to 2026. The estimated cost of the project has climbed from $7.8 billion to $9.8 billion,
due to inflation and infrastructure costs.

In support of CVOW, Dominion announced in October 2021 that Spanish company Siemens Gamesa Renewable Energy S.A. will build the first U.S. offshore wind turbine blade manufacturing facility in Portsmouth.

In November 2021, Dominion settled claims by Virginia regulators that it had taken in $1 billion more in profits than allowed under state law between 2017 and 2020, with the utility agreeing to refund $330 million to Virginia ratepayers and reduce its annual rates by $50 million.

Dominion’s longtime chairman, president and CEO, Thomas F. Farrell II, died in April 2021, one day after retiring and passing his title of executive chairman to Blue. Farrell, who had battled cancer, was also chairman of Altria Group Inc.’s board of directors, before unexpectedly announcing his retirement in March 2021.