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Sauer Brands

Feb 19, 2025

Sauer Brands acquired by Boston firm; new CEO named

A Boston private equity company completed its purchase of Richmond-based Sauer Brands, which produces Duke’s Mayo, Sauer spices and other food products, the companies announced Wednesday. With the change in ownership comes a new CEO for Sauer. E. Yuri Hermida, most recently executive vice president and chief growth and strategy officer for alcoholic beverage company […]

Jan 10, 2025

Boston private equity firm to acquire Sauer Brands

Duke’s Mayo and its parent company, Richmond’s Sauer Brands, will change hands in a deal between Boston-based private equity firm Advent International and North Carolina’s Falfurrias Capital Partners, which purchased Sauer a little over five years ago. Terms of the pending acquisition, which was announced Monday, were not disclosed. Sauer, a family-owned company for more [&hellip[...]

Aug 30, 2023

Retail | Wholesale | Food | Beverage 2023: WILLIAM W. ‘BILL’ LOVETTE

Lovette was Sauer Brands’ executive chairman and interim CEO in 2019, when Charlotte, North Carolina-based Falfurrias Capital Group purchased Richmond-based family-owned spice company C.F. Sauer. He then made way for Martin Kelly, who became president and CEO of the renamed Sauer Brands later that year. However, as of January, Lovette is back as CEO at […]

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