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Va. tourism pitch hits Saks Fifth Ave. windows

New Yorkers and Manhattan visitors will spot an intriguing sight at the Saks Fifth Avenue flagship department store — two windows featuring a Virginia tourism campaign.

Virginia Tourism Corp., United Airlines and Saks partnered to highlight three high-end resorts in Virginia — the Historic Cavalier Hotel and Beach Club in Virginia Beach, Keswick Hall in Albemarle County, and Middleburg’s Salamander Resort & Spa — in two windows at the luxury department store at the corner of 50th Street and Fifth Avenue in midtown Manhattan. The windows, which include the state’s famous slogan “Virginia Is for Lovers,” were unveiled Friday and will remain in place for two weeks, according to the VTC.

Depicting mannequins in resort clothing and surrounded by enlarged photos of fields, horses, dogwood blossoms, the seashore and other Virginia scenery, the two windows are promoting the tourism corporation’s 15 Luxury Resort Collection properties that are marketed to United MileagePlus members. In addition to the three resorts featured in the Saks windows, other properties include the Inn at Little Washington, The Jefferson Hotel, Williamsburg Inn and Primland Resort.

“Virginia is an ideal destination for travelers hoping to reconnect with themselves and their loved ones,” VTC President and CEO Rita McClenny said in a statement. “A luxury vacation in Virginia serves up the opportunity to sip and savor fine wines, superior whiskeys, superlative oysters and award-winning, farm-fresh cuisine.”

Primland, Salamander nominated for USA Today resort list

Two Virginia resorts have landed on a list of 20 nominees for USA Today’s 10Best readers’ choice award for favorite destination resorts.

Primland, in Meadows of Dan, and Middleburg’s Salamander Resort & Spa are nominated for the final list, which will be determined by readers’ ballots through July 27. The 10 winners will be named Aug. 7.

Primland, set on 12,000 acres in the Blue Ridge Mountains in Patrick County, opened in 2009 and includes the 18-hole Highland Course, a bentgrass greens golf course named one of the top 100 courses by Golf Magazine.

Salamander Resort & Spa in Middleburg is known for its equestrian facilities. Courtesy Salamander Resort & Spa

Salamander, a Forbes Travel Guide Five-Star resort on 340 acres in southern Loudoun County, includes extensive equestrian facilities and a 23,000-square-foot spa. Opened in 2013, Salamander was founded by Sheila Johnson, its CEO, who also co-founded Black Entertainment Television and is a co-owner of the Washington Wizards NBA team, the Capitals NHL team and the Mystics WNBA team.

Other contenders for the 10Best list include Ritz-Carlton properties in Lake Tahoe, Puerto Rico and Arizona; two Four Seasons hotels in Hawaii and two Montana ranches.

 

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