media measurement

Apr 13, 2022

Comcast taps Comscore’s measurement tools

Comcast Cable’s ad sales arm will begin offering Reston-based Comscore Inc. media measurement and analytics tools as an alternative to the Nielsen ratings system, Comscore announced this week. Effectv, which sells ads in 66 markets for Comcast Cable, will use Comscore’s impression-based measurement product with its local advertising clients. The cable company has nearly 35 […]

Mar 1, 2022

Comscore CEO announces retirement

Reston-based media measurement and analytics company Comscore Inc. CEO and Executive Vice Chairman Bill Livek announced his retirement Monday. Livek will stay on until his successor is named and then transition to non-executive vice chairman, according to a news release from Comscore. He will keep his role on the board through mid-2024. Comscore’s board will […]

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