William & Mary names new business school dean

William & Mary has named Todd Mooradian, who spent much of his career at the university, to lead its Raymond A. Mason School of Business beginning next month.

The university announced the hire July 1. Mooradian has been dean of the University of Louisville’s College of Business since 2017 but previously spent 27 years as a professor at William & Mary, all of them within its business school, including in the role of associate dean for faculty and academic affairs from 2014 to 2017. Mooradian will start his new role Aug. 15. He is replacing Lawrence B. Pulley, who is retiring after 24 years as dean. Mooradian was hired following a national search.

William & Mary President Katherine A. Rowe said Mooradian’s hire will help the college reach goals laid out under Vision 2026, a five-year strategic plan to raise the school’s profile.

“An experienced leader and scholar, Dr. Mooradian has a deep appreciation for William & Mary’s learning mission. We are delighted to welcome him back,” Rowe said in a statement. “Under Vision 2026, W&M will graduate principled, data-savvy professionals who are prepared to thrive in every stage of their careers. Todd Mooradian will advance these goals of curricular innovation with dedication and verve.”

At Louisville, Mooradian led the launch and development of a master’s of science degree in business analytics, an online MBA and a bachelor’s of business administration and also oversaw the development of stackable, non-degree credentials focused on economic clusters important to the city, according to a news release. He also increased annual giving and advanced alumni engagement, hired the college’s first diversity, equity and inclusion program coordinator and launched a dual enrollment program offering business foundation classes in the city’s public high schools.

In his previous role at William & Mary, Mooradian worked on the launch of an online MBA and a master’s of science degree in business analytics. As a faculty member, he served as president of the college’s faculty assembly and chair of the Mason School’s faculty affairs committee. His research focuses on the psychology behind consumer satisfaction, loyalty and branding.

Mooradian received a Ph.D. from the University of Massachusetts, an MBA from Wake Forest University and a bachelor’s in business administration from the University of New Hampshire.

Mooradian’s wife, Paula, received an MBA from William & Mary in 1992 and previously worked with its athletics and alumni association.

“My wife and I are beyond excited to be returning to William & Mary,” Todd Mooradian said. “William & Mary was never a job. It has always been a passion. This is a return to an institution that is woven into who we are. But, more than any return to home, my move to William & Mary now is all about the future, joining with its current leadership, and contributing to its great momentum as a leading university.”