Virginia Business names VP of sales and marketing

RICHMOND — Virginia Business Media LLC announced Friday that Lori Collier Waran will join the organization as Vice President of Sales and Marketing for Virginia Business magazine and its associated print and digital publications, effective Jan. 13, 2020.

Waran previously was the longtime publisher of Style Weekly magazine in Richmond, serving in that role for its current owner, Chicago-based Tribune Media Co., which purchased Style Weekly in 2018, as well as its former owner, Virginia-based Landmark Media Enterprises LLC. In addition to her duties as publisher, Waran was a multimarket media manager for Tribune, overseeing print and digital advertising sales for Style Weekly, the Virginia Gazette in Williamsburg and the Tidewater Review in West Point. Waran began her advertising sales career as an account executive for Landmark-owned Trader Publishing in 2003.

“Virginia Business is delighted to have someone with Lori Waran’s depth of experience in advertising sales leadership and multimedia management join our team,” said Bernie Niemeier, chairman and CEO of Virginia Business Media and publisher of Virginia Business magazine.

Virginia Business Media LLC is a diversified print and digital media company. In addition to its monthly flagship Virginia Business magazine, its other holdings include three annual publications, the Virginia Maritime Guide, Hampton Roads Business and Virginia Meetings. The company’s digital holdings include virginiabusiness.com as well as two statewide digital newsletters: the e-News, a daily statewide roundup of business news; and CRE Intel, a weekly statewide commercial real estate report.