Vienna-based company secures $21 million in Series B funding

Urgent.ly, a mobility and roadside assistance platform, announced Wednesday it has raised $21 million in a new Series B funding.

BMW I Ventures, InMotion Ventures, Jaguar Land Rover’s venture capital fund and Porsche Ventures joined current investors in the funding round, which was oversubscribed.

“The old model of roadside assistance must make way for a modern, more digital approach,” said Kasper Sage, partner, BMW i Ventures, said in a statement. “Urgent.ly will allow [original equipment manufacturers] around the world to provide their customers the kind of real-time and connected digital experience they now expect in everything from food delivery to ride-sharing.”

The company’s platform provides roadside assistance for consumers, logistics and technology companies. 

Drivers can access Urgent.ly's services through a smart phone app and request assistance such as towing, tire changes, fuel delivery and locksmith services.

Urgent.ly connects them with the nearest available help. The service also provides users with upfront, flat-rate pricing and cashless payment, so drivers know what the price of repair and service will be in real time.