Virginia entrepreneurs, “the sharks” are coming for you.
The casting team of ABC‘s “Shark Tank” will hold its first-ever casting call in Virginia at Rivers Casino Portsmouth on April 12. The show is getting ready to film its 16th season with venture capitalists Barbara Corcoran, Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary.
On the show, entrepreneurs pitch the sharks on their business ideas, offering equity for investment, with the sharks offering mentoring and guidance as well as critical investments.
In Virginia, auditioning entrepreneurs will be asked to give a one-minute pitch to a member of the casting team. The first pitches begin at 10 a.m. April 12 and applications are available online and at the site. Contestants may line up as early as 8 a.m., and wristbands will be distributed between 9 a.m. and 11 a.m.
Other casting calls for the show are scheduled in California and New York.
According to a 2019 USA Today article, the show gets 35,000 to 40,000 applicants each season, and about 1,000 advance to a second round of vetting. Just a fraction of those move on to filmed pitches, with even fewer being featured on the TV series.
Zack Miller, author of “Anomaly: How to Finally Stand Out from the Crowd” and co-host of the “Fervent Four” podcast, encourages entrepreneurs to pitch.
“I’m a big fan of raising your hand, no matter what, and figuring it out later. You never know what opportunity can arise or happen because you just raise your hand and show up,” he said.
He suggested contestants research other “Shark Tank” castings so they are aware of what could come up. “Find people who have done it to get a glimpse inside,” he said.
He also suggested doing something to stand out from the crowd, because unless you’re first or last, you’re just going to blend in with many others. “It doesn’t have to be meat on your body like Lady Gaga at the Grammys,” he clarified.
Tim Ryan, executive director of Innovate Hampton Roads, said when he teaches people to pitch, he talks about people being visual learners and also that, when pitching, it’s not necessarily about the product, but the story being used to pitch your product.
“With a bigger stage like that, it forces you to bring your ‘A game,'” he said.
Raul Fernandez is now the permanent president and CEO of DXC Technology, the Ashburn-based Fortune 500 IT company announced Thursday.
DXC appointed Fernandez interim president and CEO in December 2023, replacing Mike Salvino in two of his three roles. David Herzog, DXC’s lead independent director, replaced Salvino as chairman of the board. Fernandez has been a member of DXC’s board of directors since 2020.
“After a thoughtful evaluation of Fernandez’s leadership and operational expertise, as well as his deep knowledge of DXC from his time on the board of directors and as interim CEO, the Board determined that he is the right leader to advance DXC’s strategic plan and position the company for long-term growth,” Herzog said in a statement.
Fernandez is also vice chairman and co-owner of Monument Sports & Entertainment, which owns the NHL Washington Capitals team and the NBA’s Washington Wizards, as well as the WNBA’s Washington Mystics. The hockey and men’s basketball teams have proposed moving from Washington, D.C., to Alexandria in a $2 billion deal announced earlier this month.
Fernandez was founder and CEO of e-commerce solutions provider Proxicom, which launched in 1991 and went public in 1999. Dimension Data acquired Proxicom in 2001. Fernandez was CEO of information systems integration company Dimension Data North America from 2000 to 2002, before serving as chairman and CEO of intelligent video surveillance software developer ObjectVideo, which Alarm.com bought in 2017.
Fernandez said in a statement: “I am thrilled to be leading DXC as president and CEO. … During my time on the board and as interim CEO, I have gained a deeper understanding of DXC’s operations and identified opportunities to enhance our geographic go-to-market execution, further strengthen our financial performance and create an environment to grow and develop talent.”
Fernandez is a director of Broadcom, an alternative governor for the NBA Board of Governors, a special adviser to Carrick Capital Partners and a member of Volition Capital’s strategic advisory board.
He has been a director of GameStop, Kate Spade & Co. and Capitol Investment Corp. V, and he served on the President’s Council of Advisors on Science and Technology for then-President George W. Bush.
Fernandez holds a bachelor of economics degree from the University of Maryland.
The DXC board has suspended its previously announced search for a permanent CEO.
Also in March, the U.S. Securities and Exchange Commission penalized the company for making “misleading” financial reports from 2018 to early 2020. DXC did not admit to or deny the charges but consented to a cease-and-desist order and agreed to pay an $8 million penalty.
DXC has about 133,000 employees worldwide and almost 6,000 private and public sector customers.
In the past five years, Patriot Group International has been recognized four times as the Best Place to Work among large employers in Virginia, but that doesn’t keep company leadership from wanting to do more and do better by its employees.
Participation in Best Places to Work “provides us with great insight on some of our shortcomings,” says CEO Gregory Craddock. “Through the process of continual improvement, we get better.”
One example has included the Warrenton–based federal contractor‘s corporate strategy, which some employees said in a survey that they didn’t fully understand. Now, Patriot Group leaders host town-hall meetings every couple of months to help personnel understand the company’s direction and seek input.
While Patriot Group International has been featured in articles several times in the past by Virginia Business, that was when the Warrenton-based company was smaller and had fewer service offerings. When the U.S. Armed Forces withdrew the last troops from Afghanistan in August 2021, Patriot Group lost nearly 20% of its revenue and was forced to lay off more than 75 employees, but the contractor has since rebounded, expanding its federal government agency and Department of Defense client bases, as well as its work for private sector clients. It has grown from around 230 employees in late 2022 to 600 employees, including 37 at its Warrenton and Herndon offices.
Founded in 2004, the company historically provided mission support security and risk management services to federal intelligence agencies as well as defense and private sector clients, which often included high-risk projects overseas. But within the past year, Patriot Group has migrated a lot of its business out of warzones and into data centers across the U.S., says its chief operating officer, Robert Whitfield.
“That has been extremely fruitful for us and for our employees,” Whitfield says. “It allowed us to maintain a lot of the things that make us one of the best places to work: our benefits, our compensation levels, our corporate culture.”
Like other Best Places to Work companies, Patriot Group is generous with benefits and pays 100% of health care, dental, vision, life and long-term disability insurance for its employees and dependents, as well as providing a health reimbursement agreement (HRA) card to use toward medical expenses, copays and deductibles. It also offers 401(k) matching contributions and three weeks of paid vacation.
Within the past six months, Patriot Group has more than doubled its global presence, providing medical personnel in “largely austere environments,” Whitfield says, providing services “on three continents in undisclosed locations.”
The company has seen “a lot of growth, but it’s been controlled growth,” he adds. “We haven’t experienced what some companies do, where they really lose the ability to connect with their employees and staff — especially if they’re geographically dispersed across the United States or across the world.”
Whitfield credits consistency in leadership to Patriot Group’s success. He, Craddock and company President Al Buford have been with Patriot Group from the beginning and have witnessed very little turnover among C-suite or other senior leadership positions.
With an emphasis on hiring veterans, Patriot Group has always been a mission-focused organization, but it’s also always been focused on being good to its personnel “through … communication, compensation, benefits and just an overall appreciation of their talents and services,” Craddock says.
“That model hasn’t always been easy because in our industry there have been periods of time when there’s been a push to cut prices, benefits, etc.,” he adds. “But we’ve maintained — and in many cases improved — what we’ve offered to our personnel. And we’re proud of all that.”
“Partners, process, technology” is the tagline of Reston-based management and technology consulting firm Troika Solutions. In addition to valuing its partnerships with its military and government clients, this service– disabled veteran-owned small business has a keen focus on its partnership with its employees, says the company’s president and CEO, Kenneth Lasure.
That’s “because I felt that they made a commitment and trusted me when they joined the company,” says Lasure, who in 2011 co-founded the boutique consulting firm that offers services such as asset management, product support, data management and systems integration, mostly working for the Department of Defense, and the U.S. Marines in particular.
For Troika’s leadership, that partnership means treating its 23 full-time employees and one part-timer like “adults and professionals,” Lasure says. It also means providing in-demand benefits, including paying 100% of health care, dental and vision coverage for employees and their dependents. Troika also offers a “nonelective” 401(k) match, contributing 3% of an employee’s income to a retirement fund whether the employees contribute or not.
“Pretty much everybody either has a family member or friend or knows somebody who has some kind of difficult medical situation, and it can be just completely debilitating,” Lasure says. “To be able to take that off their back, I think, is smart. … I’ve found that [these benefits are] very welcome.”
Troika values hiring well-rounded employees, with Lasure likening his team to baseball “utility infielders” — folks who can play several different positions competently. This characteristic, Lasure notes, differentiates Troika’s workers from employees at the “big boys,” the large Fortune 500 government contractors whose workers are highly specialized.
In turn, Lasure views his employees as “certainly very high-level professionals, and you’ve got to take care of them.” That can mean everything from providing paid vacations to Las Vegas and Disney World, fun trips to Washington, D.C., outings to Topgolf or attending Fredericksburg Nationals baseball games. Employees also receive “horsebucks,” named after the company’s Trojan Horse logo, which they can redeem for gifts. “You could pick from a bunch of different stuff — everything from TVs to chainsaws to games,” says Lasure, noting that the program has helped employees who have been late with finishing their holiday shopping. “It’s one less thing that they have to worry about.”
All Troika workers have the opportunity to work from home, a perk at the top of most employees’ wish lists. “We jokingly say we were remote before it was cool to be remote,” Lasure says. “But we’ve always given employees that flexibility.” About 60% to 70% of Troika employees choose to work remotely.
Lasure recalls some advice from a former colleague that he follows today: There are “three keys to success. The first one is to hire good people, and I don’t remember what the other two are. I feel like if I can create an environment where they feel valued and enjoy coming to work, then they’re going to produce.
“My other responsibility is to make sure it’s exciting work, and they really feel like they’re making a difference. So, I found that if you can do that, good people are going to come work for you, and they’re going to stay with you, and the company is going to prosper.”
A lot of companies like to say they have a familylike atmosphere, but few seem as close as Ashburn-based Sriven Technologies, which has twice topped Virginia Business’ Best Places to Work small companies’ rankings, and this year leads the rankings of midsize employers for the first time.
Sriven’s employees are so chummy with the company’s president, Prathima Guntupalli, that they fondly call her by her first name — and she refers to them as her “family,” instead of employees.
“We care about family first, and so we treat our employees like that,” Guntupalli says. “I encourage all employees to view each other as an integral member of a close-knit community. I personally call individual employees and check back with them to see how they’re doing periodically.” Founded in 2009, Sriven Technologies employs about 35 people in Virginia and provides IT and consulting services ranging from cloud migration to data management and cybersecurity.
The familial collegiality at Sriven manifests itself in a variety of ways, from periodical check-ins with employees about life outside of work, to financial help and advice. In cases of family emergencies, Sriven allows employees to borrow money from the company, and in more routine financial matters, advisers help employees learn “what to invest [in] and where to invest.”
That’s because learning is the key to financial success, Guntupalli says.
Continued learning — especially for technical jobs — is a core pillar of Sriven’s work culture. This includes providing training and certification programs on newer technologies such as artificial intelligence, machine learning and “whatever else is coming to the market,” Guntupalli says.
Management training is also available for nontechnical employees. Employees can take individual training on technologies they need to know in order to improve their job performance, or workers can group together to learn a new skill.
“I always encourage the employees to learn new technologies, come up with new ideas,” Guntupalli says. Sriven helps “employees to upgrade their careers because their success is our organization’s success. That’s what our family believes.”
Guntupalli also meets individually with employees to discuss their career paths and goals, sharing personal stories of her own development in order to motivate employees, she says.
Health and wellness are also important to Sriven Technologies employees and leaders, and that starts with providing good benefits. Sriven pays 100% of health care, dental, vision and life insurance premiums for employees and offers on-site meditation and physical training workshops. These packages have created a “stress-free” workplace that allows employees to better focus on their careers, Guntupalli says.
“We care about the health of the employees,” she adds. “Work-life balancing is leading the healthy lifestyle here.”
Balance at Sriven Technologies means flexibility in work hours and the option to work from home, as well as unlimited paid time off.
“We don’t care about the timing and/or the location,” Guntupalli adds. “We care about the productivity of the work.”
Lastly, service and giving back is integral to Sriven Technologies’ work culture. “Our family believes in the ‘give back’ philosophy, in which our organization takes an active role in social initiatives,” Guntupalli says.
One such project has included providing funding and services to transform public schools in rural India, where educational facilities are few and far between. The company has helped to implement sanitation facilities, clean water systems and other services schools may require. Company representatives have also visited schools to help implement changes.
Here in the United States, Sriven also provides food, clothing and medicine to elder care facilities and children’s hospitals. For Guntupalli, it all comes down to that concept of family.
Sriven cares greatly about employees and their loved ones, she says. “We personally go deeper and talk to them.”
It didn’t take long for Spurrier Group employees to want to be back in the office after the pandemic began.
Within the first four weeks of workplace shutdowns in 2020, the women working at the Richmond-based strategy and media-buying firm started asking CEO Donna Spurrier when they could return to the company’s comfortably fashionable office, with its Restoration Hardware furniture, overstuffed chairs and full kitchen. During a recent interview, Spurrier even had a chicken roasting in the office’s kitchen oven.
Her 14 employees — all women — returned to the office only weeks after the initial pandemic shutdowns. Spurrier says she wants them to feel comfortable at work, and among other benefits, she pays for weekly on-site 30-minute massages and car washes. “Moms are busy — busy. Women in general, we’re busy,” she says. “Who has time to wash their car? No one. So, if I can bring somebody in here washing [cars] in the parking lot while we’re working and being productive, well then, that’s a bonus. People love it.”
While Spurrier’s team is all-in on in-person work, that’s not the case for every company listed among Virginia’s Best Places to Work — or even nationwide. A March 2023 Pew Research Center survey found that, among U.S. full-time workers whose jobs can be performed remotely, 35% were working remotely and 41% were working hybrid schedules.
Whether their employees are working remotely, hybrid or in-person, the 100 companies making up Virginia Business’ 2024 Best Places to Work cohort have one big thing in common: showing appreciation to their employees through special perks, gifts, rewards and flexibility.
Now in its 14th year, the Best Places to Work in Virginia program started in 2011, when Virginia Business and Pennsylvania-based Best Companies Group began collaborating to identify the state’s top workplaces. Best Companies Group selects the winners based on surveys conducted with companies and their employees that include detailed questions about culture, worker satisfaction, training opportunities, benefits and more.
In-person perks
Reston-based ThunderCat Technology, which has made the Best Places to Work in Virginia list for more than 10 years, happens to employ a lot of golfers, which makes its in-office golf simulator a very popular perk. Employees at the federal information technology contractor play golf together outside of the office, sponsor golf events and take golf trips together, says co-founder and CEO Tom Deierlein, so prioritizing an in-office space for practice was a no-brainer.
Even though golf is sometimes viewed as an “old boys’ network,” women at ThunderCat also have embraced the game and have created a women’s golf group, whose members receive lessons at local driving ranges paid for by the company. Other employees also have taken training “courses to help them learn, be more comfortable and have fun on the golf course,” Deierlein says.
After moving last year to a new headquarters office in Reston that included more meeting spaces, plus access to a gym and a deli, ThunderCat installed the high-tech golf simulator.
“Once we found a building with those basics, we then turned our attention to special things that would motivate folks post-pandemic to want to come back into the office,” Deierlein says. “We knew that our shared love of golf could be a factor, along with the business and convenience aspects, to motivate folks to come back to the office.”
Now, ThunderCat has started a company league in which people are blindly matched with a partner playing in two-versus-two matchups on digital courses. ThunderCat has also added a racecar simulator since they have “quite a few folks into cars and racing,” Deierlein says.
Along with the golf and racing simulators, ThunderCat provides an on-site gym and a dedicated “quiet wellness room” for nursing, rest and reflection time. Employees also have standing desks “to minimize physical strain,” as well as dual monitors, blue light glasses and noise canceling headphones. Employees can unwind by playing a game of cornhole, putting together puzzles, coloring posters, or enjoying healthy snacks like fresh fruit, yogurt and cheeses. They also have the option to work outside, where the company has provided chairs and couches with a pond view.
At Richmond’s Good Run Research & Recreation, in-person work looks a little different from most offices. Employees at the consumer market research firm are greeted by two tire swings — a pillar of the “Rec Room,” the nickname for the office where
17 full-timers work. A candy wall, massage chair and puzzle board round out the space.
“The whole building is designed so that it feels vibrant and fun and engaging from the minute you walk in,” says Good Run President and CEO Stacy Thomas. “We are naturally — as people — imperfect and messy, and we color outside of the lines, and so, we really wanted to create a physical space, as well as a conceptual space, that really embraces that truth that we are.”
Richmond consumer market research firm Good Run Research & Recreation workers nicknamed their office — featuring tire swings, a candy wall and massage chair — “the Rec Room.” Photo by Caroline Martin Bookbinder
Out of office
Another way that companies recognized as Virginia’s Best Places to Work have earned recognition is by providing unconventional benefits outside of the workplace. Sometimes this means company-hosted trips or out-of-office events. For example, Troika Solutions, the Reston-based management and technology consulting firm that won this year’s small employers category, has taken its workers and their significant others on vacations to Disney World and Las Vegas.
When the pandemic started in 2020, the company treated employees to a stay at the W Washington D.C. (now the Hotel Washington), a luxury hotel across from the White House, says Kenneth Lasure, president and CEO of Troika Solutions.
“It’s my responsibility to make sure I can provide that environment for them,” he says. “I think that makes it enjoyable.”
Similarly, ThunderCat Technology hosts companywide trips. These vacations used to be available only to top performers, but company leadership struggled to set fair and objective criteria to qualify for the trip. A few years back, the company had a “particularly good year,” and decided to take all employees on a trip to the Caribbean.
“A funny thing happened when we were there,” Deierlein recalls. “I looked around the final dinner and saw the connections, the laughs and the smiles. I was happy to see us all together. So, from that night forward, we decided this wouldn’t be a one-time thing, and announced on the beach that the club trip was open to everyone every year.”
Now, that companywide vacation has morphed into an annual trip at no cost to employees that also includes corporate trainings and other team-building activities.
Awards programs are also commonplace among 2024’s Best Places to Work in Virginia — whether themed for holidays, fun contests or simply recognizing employees randomly.
At ALKU, a Massachusetts-based staffing and recruiting firm with an office in Herndon, employees participate in sales-motivated competitions. Prizes include afternoons off on Fridays and box seats at Washington Capitals NHL games.
The competitions help provide the “motivation going to keep hitting our numbers,”
says Lauren Husson, a talent marketing coordinator with ALKU. “It’s just another little extra bonus for people to look forward to, because especially on the revenue side, people are making those phone calls all hours of the day.”
Good Run Research & Recreation likes to treat its employees to special events and gifts throughout the year. Every month or so, the company hosts Good Run Fun events, all of which are meant to provide time and space for employees to share an in-office cocktail or mocktail and do an activity. Some Good Run Fun events are also open to friends, family and clients, like in December 2023 when the firm served Moscow mules while employees put up holiday decorations. Good Run also has an RV that sleeps eight to 10 people and is available anytime for employee use.
There’s a reason that “recreation” is part of the company’s name, Thomas says. “We believe we are the best versions of ourselves — at work and at home — when we’re having fun.”
Other ways that Good Run rewards and recognizes employees include its annual “12 Days of GRRRISTmas,” a program in which the company makes donations to nonprofit organizations that have personal meaning to its workers and gives gifts like company swag and gift cards.
“It’s not the traditional benefits necessarily that make the difference,” Thomas says. “It’s the little things. Life’s too short to just have a job, right?”
This is the 14th year that Virginia Business has compiled the Best Places to Work in Virginia list in collaboration with Pennsylvania-based Best Companies Group.
More than 200 companies applied for inclusion in the 2024 Best Places to Work in Virginia cohort. A hundred companies were chosen, divided into three categories: small (15-99 U.S. employees); midsize (100-249); and large (250 or more).
Best Companies Group makes its selections based on surveys conducted with the companies and their employees.
Employee surveys benchmark companies on a list of core values: leadership and planning; corporate culture and communication; role satisfaction; work environment; relationship with supervisor; training and benefits; pay; and overall engagement.
The 2024 Best Places to Work lists can be found on the following pages, along with profiles of the top-ranked companies in each group.
Maximus has hired Derrick Pledger as chief digital and information officer, the Tysons-based federal tech contractor announced Tuesday.
Pledger joins Maximus from Leidos, where he oversaw a global team as the contractor’s chief digital and information officer. At Maximus, his responsibilities will include leading the company’s technology modernization and IT strategies along with focusing on improving service delivery for government clients.
“Derrick brings a wealth of experience to Maximus as a noted leader in technology modernization and strategic leadership, and we are excited about adding those skills to our talented executive team,” Maximus President and CEOBruce Caswell said in a statement. “The CDIO role supersedes the chief information officer role and will leverage innovation and emerging technologies … to optimize business processes for our government partners.”
Pledger worked with Reston-based Fortune 500 government contractor Leidos for 13 years, according to his LinkedIn profile, beginning as a software systems engineering manager in 2010 and working his way up. Before joining Leidos, he was a field service engineer with Reston-based Fortune 500 federal contractor Science Applications International Corp. (SAIC).
“Maximus has positioned itself at the forefront of technology modernization across state, federal and international government agencies in its delivery of business services and technology solutions,” Pledger said in a statement. “This new role is a tremendous opportunity to join a growing team and lead it to even greater heights.”
A U.S. Army veteran, Pledger served multiple tours of duty overseas in Iraq, Afghanistan and the Horn of Africa in uniform and as a defense contractor.
He holds a bachelor’s degree from Virginia Tech and an MBA from the University of Maryland. Pledger serves on the customer advisory board of Reston-based Rancher Government Solutions and the advisory board of CapitalCIO.
Maximus was founded in 1975 and provides business process management and technology services to federal, state and local governments. The company reported $4.63 billion in revenue for fiscal 2022 and has more than 50,000 employees worldwide.
HOW I BALANCE MY WORK AND PERSONAL LIVES:By being fully present in both for all activities and interactions and not allowing artificial urgency to encroach from one to the other
TRAIT I MOST ADMIRE IN OTHERS: Caring
IF I HAD A TIME MACHINE, I’D MEET: My maternal grandfather. He was a pathfinder in a difficult time, and I would love to hear his perspectives about then and now.
NEW LIFE EXPERIENCE: Our first grandchild was born in 2022, and he is the newest light of our lives.
FAVORITE APP: Photos (1,200 of grandbaby and counting), Buffalo Bills app and airlines apps.
DID YOU KNOW?A 30-year NASA veteran, Turner has led NASA’s Langley Research Center, where scientists are working to send astronauts back to the moon and prepare for the manned mission to Mars, since 2019. He is a 1990 graduate of the Rochester Institute of Technology and started as a design engineer at NASA. Turner leads 3,400 scientists, researchers and staff.
For more information about Turner and hundreds of Virginia’s other top executives in business, government, nonprofits and education, see Virginia Business’ exclusive annual Virginia 500 power list issue.
In June 2022, Booz Allen Hamilton was without a chief diversity officer. The McLean-based Fortune 500 management consulting contractor’s chief diversity, equity and inclusion officer, Jon G. Muñoz, stepped down after a year in the role.
A year and a half later, Booz Allen hasn’t hired anyone new for the position — but that’s by design. Instead of hiring a new chief diversity officer (CDO) — a position that grew in popularity nearly 179% from 2019 to 2022, according to a LinkedIn study — the company restructured its leadership team in charge of diversity accountability.
Now, Betty Thompson, who has served as the firm’s chief people officer for 16 years, co-leads an executive council made up of senior vice presidents who represent different business sectors within the company. Thompson and her co-chair, Chief Engagement Executive Dennis Via, set the tone, strategy and expectations for Booz Allen’s diversity commitments, but each council member is responsible for holding their individual business areas accountable.
“To maintain sustained progress and impact, we’re learning you can’t have one person that everybody thinks is the owner of this,” says Thompson. “Progress and accountability need to be everyone’s responsibility.”
Booz Allen isn’t the only company reevaluating the way it structures leadership and accountability for diversity, equity and inclusion initiatives. As many companies made significant investments and leadership changes in 2020 in response to the Black Lives Matter movement that followed George Floyd’s murder by a Minneapolis police officer, firms are now confronted with the challenges that come with maintaining long-term commitments to DEI.
While some companies are holding fast to the commitments they made in 2020 or before, others have begun shifting titles and responsibilities, ultimately raising questions about what corporate DEI will look like going forward.
What’s in a name?
Looking at the 36 Virginia-based companies that made Fortune magazine’s Fortune 1000 list in 2023, it’s clear companies are rethinking the way they structure and lead DEI commitments.
Seven of the 36 firms have restructured their executive diversity role in the past two years, with some rearranging titles, some taking the word “diversity” out of the title altogether and others simply not hiring a new diversity official after one exits.
“We’ve definitely gotten into a new space and time where organizations are pulling back,” says Jamica Love, who resigned in June 2023 as the Virginia Military Institute’s chief diversity officer after two years in the role. “I really have felt it. I’ve seen it.”
Three of the Virginia-based Fortune 1000 companies — Boeing, Dominion Energy and Gannett Co. — changed titles for the leader overseeing DEI accountability, with the latter two companies removing the word “diversity” from the title altogether.
Dominion’s DEI program was headed by Maria Pia Tamburri until summer 2023, when Tamburri moved to head intergovernmental affairs for the Richmond-based energy utility and was replaced by Latoya Asia. While Tamburri’s title was vice president of DEI and employee engagement, Asia’s title is vice president of employee engagement and talent strategy. Asia’s responsibilities are the same as Tamburri’s were, a spokesperson for Dominion says, declining to comment further.
At McLean-based Gannett, the nation’s largest newspaper publisher, Kevin Terrell Heard has led the media conglomerate’s DEI initiatives since 2020. His title changed in July 2022 from diversity and engagement program manager to manager of inclusion and engagement programs. Gannett declined to comment.
“A lot of organizations have shifted their focus from diversity to more of an employee engagement approach,” says Tanisha Lewis, vice president of diversity, inclusion and social impact at the Metropolitan Washington Airports Authority. “Many of the diversity professionals are no longer called chief diversity officers or hold C-suite positions, but now have moved to more of an employee engagement or employee experience type of role.”
Unlike Dominion and Gannett, Boeing retained the diversity, equity and inclusion wording in their officer’s title, but added talent intelligence and employee listening.
“It doesn’t mean any departure from our existing commitments to equity, diversity and inclusion,” said Sara Bowen, who has headed the Arlington County-based aerospace and defense contractor’s diversity programs for five years and recently underwent a title change. “It just means I get to now work on really, really cool stuff in the employee listening and organizational research space, as well.”
Bowen’s title changed about a year and a half ago from vice president of global diversity and inclusion to vice president of global DEI, talent intelligence and employee listening. The additional focuses on talent and employee engagement go hand-in-hand with her DEI work, she says.
While most Fortune 1000 companies in Virginia include the word “diversity” in the title of the person in charge of programs focused on race, gender and underrepresented identities, those titles include a wide range of terms like inclusion, equity and human resources juggled around in various combinations.
When Stephanie Turner, who now serves as head of DEI for McLean-based not-for-profit government contractor Mitre, first started in the industry more than 25 years ago, the field was referred to as ethics and compliance, or affirmative action.
“Now you’ve seen people be a lot more creative and add on new things whether it’s belonging or culture,” says Turner. “Regardless of those changes, which to me are very superficial, the work never changed.”
Her title changed in March 2023 from vice president of inclusion, diversity and social innovation to vice president of diversity and chief sustainability officer. Like Bowen, Turner doesn’t see this shift as a shift away from designated diversity work, but rather as an opportunity to also focus on sustainability, which she believes intersects deeply with DEI goals.
Many companies are removing “diversity” from executive titles, signaling a shift in focus to an employee engagement approach, says Tanisha Lewis with the Metropolitan Washington Airports Authority. Photo by Shannon Ayres
Post-CDO
While some companies are shifting titles, others are doing away with chief diversity officers altogether. Along with Booz Allen Hamilton, three other Fortune 1000 companies in Virginia have lost chief diversity officers and not replaced them.
After Markel Group’s managing director for talent, diversity and inclusion, Trevor Gandy, left the Henrico County-based insurance holding company in late 2022, Markel transitioned his responsibilities to Joanna Browning, who has been with the company for more than 20 years and currently serves as senior managing director of people experience. Markel confirmed Browning has taken over Gandy’s responsibilities but declined to comment on the switch.
Ashburn-based IT company DXC Technology lost its global director of DEI in December 2022, but does not appear to have hired anyone new under that title and did not respond to requests for comment. Similarly, Arlington real estate investment trust AvalonBay Communities lost its director of DEI in October 2023 and has yet to re-hire and did not respond to requests for comment.
“People are saying that they’re still doing the work, but they’re ratcheting down,” says Love, adding that she’s seen a trend of companies not re-hiring after a chief diversity executive leaves or replacing the position with a role that has less authority or a less explicit connection to racial diversity.
Chief diversity officers’ primary role is to ensure diversity remains a priority within a company, and that a company is taking real action to meet diversity and inclusion goals. On average, companies that have a more diverse workforce, which is typically a main objective of CDOs, financially outperform those that don’t, according to research from global management consulting firm McKinsey & Co.
Booz Allen has transitioned away from a single officer overseeing diversity work and moved toward embedding DEI across the company because of how far-reaching diversity work is, according to Thompson, as it can encompass everything from hiring, workforce development and retention to outward facing initiatives, community engagement and environmental governance.
“A true commitment to DEI means it must be built in — not bolted onto — the culture,” says Thompson.
A reckoning, four years on
After Floyd was murdered in May 2020, companies reacted with significant verbal and monetary pledges to address racial disparities. In 2021, those commitments remained overarchingly strong, according to McKinsey. In 2022, however, those metrics started to decline.
From May 2021 to October 2022, the pace of such monetary commitments from Fortune 1000 companies slowed 32%, according to a February report from McKinsey. Companies were also making relatively fewer public statements in support of racial justice, with the most significant decline seen in internal commitments.
“A lot of organizations didn’t understand what a heavy lift supporting a DEI effort requires,” says Lewis. “Organizations don’t always fully understand the commitment, and so, sometimes the support isn’t there for the programs so they can be successful.”
Nationwide, chief diversity officers have a turnover rate about twice as high as other executive roles, with an average tenure of 1.8 years, according to data from leadership consulting firm Russell Reynolds Associates. Among Virginia’s Fortune 1000 companies, the average tenure for CDOs is less than 2 1/2 years.
Since chief diversity roles began to grow exponentially in popularity, firms like McKinsey have found CDOs are often given overly ambitious or poorly defined job requirements and frequently lack the authority and support from leadership to execute their work.
“Usually, chief diversity officers have very small teams, very small budgets, and actually kind of lack the authority to make big decisions,” says Bowen at Boeing. “You have to achieve through influence, and that can be tough if you’ve got resistance from above.”
Both Love and Lewis referred to “political pressure” that companies are increasingly facing when it comes to diversity efforts. Despite the fact that more than 90% of 322 U.S. executives surveyed by employment law firm Litler in November 2023 said they were expanding or maintaining DEI programs, 59% of the C-suite execs also noted a significant increase in the backlash toward DEI efforts since June 2023.
That’s when the Supreme Court issued its ruling rolling back affirmative action in higher education institutions, which has informed some reverse racism lawsuits against companies like Gannett. Meanwhile, conservative think tanks like The Heritage Foundation have been targeting DEI efforts in higher education, also a hot topic in Virginia.
In April, Virginia’s chief diversity officer, Martin Brown, appointed by Republican Gov. Glenn Youngkin, said in a speech at Virginia Military Institute that “DEI is dead,” and it only existed on a state level because the General Assembly required it.
Love announced her resignation from VMI, the nation’s oldest state-funded military college, a little over a month later. “I felt I had accomplished everything I could at VMI,” she says of her resignation. VMU has since tapped an interim CDO.
As the school’s first chief diversity officer, Love was in the crosshairs of intense debate from VMI’s majority white student body and alums. Critiques included claims from alumni and conservatives that VMI was attempting to establish critical race theory, a concept that was banned in Virginia K-12 schools by Youngkin.
“I think every company is a reflection of the society we live in,” says Bowen. “I think our country has become more divisive over the past couple of years politically and socially.”
As Love continues working in DEI as a consultant, she remains as dedicated to the work as ever, she says.
“At the end of the day, I don’t care what title you give me,” Love says. “Can I do the work? Do I have the support? Do I have the freedom to do the work? That’s what’s most important to me.”
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