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Transportation 2025: HALL, KEITH

PRESIDENT TFORCE FREIGHT, HENRICO COUNTY

Virginia Business //September 2, 2025//

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Transportation 2025: HALL, KEITH

PRESIDENT TFORCE FREIGHT, HENRICO COUNTY

Virginia Business //September 2, 2025//

In 2023, Hall tasked Bob McGonigal, TFI International executive vice president, with helping turn around TFI’s U.S. less-than-truckload operation. Montreal-based TFI purchased TForce, which had lost revenue in the past few years, from UPS in 2021 for $800 million.

TFI reported its 2024 net income was $422.5 million, down from $504.9 million in 2023. Alain Bédard, TFI’s chairman, president and CEO, described TForce as “a big rock in my shoe” to analysts after the earnings report’s release. FleetOwner reported earlier this year TForce was struggling with poor service levels and was churning too many customers.

After the first quarter of 2025, however, Bédard praised Hall and two other TForce executives. The business is growing in small to medium-sized accounts while cutting back on larger accounts where it was losing money. It’s also revamping its IT systems and shifting from railroad to road shipments.

Hall previously served as regional director of operations in Greenville, South Carolina, as well as regional vice president in Los Angeles.

A Virginia Commonwealth University graduate, Hall began his career in trucking after he graduated from high school, working at Overnite, which UPS purchased in 2005.

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