Tegna expands contract with Comscore

Tysons-based Tegna, the nation’s largest owner of NBC-affiliate TV stations, has reached a multiyear deal with Reston-based Comscore, which will continue providing media metrics and audience measurement services across the broadcaster’s local TV, major affiliate and digital businesses, the companies announced Friday.

Financial terms of the agreement were not disclosed.

With this expansion, Comscore will cover all 51 of Tegna’s markets nationwide, up from the 22 markets it was previously serving for Tegna. Tegna and Comscore previously renewed the deal in 2020, when Comscore had been providing media metrics for Tegna in 18 markets.

“Expanding our partnership with Comscore will offer us deeper insights through digital and qualitative data, enriching cross-platform solutions for our valued advertising partners,” Lynn Beall, Tegna’s executive vice president and chief operating officer of media operations, said in a statement. “We look forward to partnering with our clients to deliver their targeted audiences across any platform with precision and effectiveness to grow their business.”

“Comscore is proud to be a valued partner to Tegna, which is known for its trustworthy and impactful local journalism and strong connections to the communities they serve,” Comscore CEO Jon Carpenter said in a statement. The combination of our local linear TV data and our groundbreaking cross-platform solutions will help Tegna measure the value of their content and deliver outsized value for their advertisers across linear and digital. We’re excited to begin this latest phase of our partnership.”