Schewels Home acquires 100-year-old Petersburg retailer

Furniture Today Top 100 retailer Schewels Home announced that it acquired Petersburg-based Butterworth’s Furniture, which has been in business since 1925.

The Lynchburg-based retailer, which has 52 locations in Virginia and surrounding states, took over operations in early June. Terms of the deal were not disclosed. Officials say the acquisition is a major milestone for Schewels Home as it continues its strategic growth plan.

Butterworth’s Furniture has been serving the Petersburg community for 100 years. With a 72,000-square-foot showroom and a 24,000-square-foot racked warehouse, it will become one of the largest stores in the Schewels Home chain. The acquisition also brings more than 25 experienced employees to Schewels Home.

“This is the largest acquisition in the 127-year history of Schewel Furniture,” said Matt Schewel, director of store operations. “It represents an exciting opportunity to expand into a new market while preserving the strong reputation and loyal customer base that Butterworth’s has built over nearly a century.”

The store will continue to operate under the Butterworth’s Furniture name for the time being. This decision honors the brand’s deep roots in the Petersburg community and supports a smooth transition for both employees and customers.

Butterworth’s focus on premium merchandise, custom orders and multiple financing options represent new growth opportunities for Schewels Home. Meanwhile, Schewels Home will bring its buying power, operational scale and proven retail strategies to enhance the store’s future success.

“This partnership allows us to combine the best of both companies,” said CEO Marc Schewel. “We’re confident that maintaining the Butterworth’s name and approach in the short term is the best way to ensure continuity, retain talent and respect the brand’s legacy, while introducing efficiencies and innovations that will benefit the store and its customers.”