Retro Hospitality adds three hotels to portfolio

Richmond-based boutique hotel advisory and management firm Retro Hospitality has added three Virginia hotels to its portfolio, the firm announced Wednesday.

The company now operates The Bee and The Holbrook Hotel in Danville and The Lofts at Downtown Salem in Salem. Other hotels in its portfolio include the Blackburn Inn and Conference Center in Staunton, Hotel Fauna in Bedford and the Quirk Hotels in Richmond and Charlottesville.

“We are thrilled to welcome The Bee, The Holbrook and The Lofts at Downtown Salem to the Retro Hospitality family and our growing collection of Virginia boutique hotels,” Retro Hospitality CEO Paul Cooper said in a statement. “We are so incredibly excited at this opportunity to work very closely with Ed Walker and Ina Dixon, the visionaries behind these beautiful hotels … and with the wonderfully supportive communities of Danville and Salem, Virginia, to deliver an exceptional hotel team member and guest experience.”

The Bee is in the original, two-building headquarters for the Danville Register and the Danville Bee. The buildings were constructed in 1899 and expanded in 1921, and the hotel opened in 2020.

The Holbrook occupies the former “Doctors Building,” built in 1957, on the National Register of Historic Places and the Virginia Landmarks Register. It opened as The Holbrook in 2023.

The Lofts at Downtown Salem are in a repurposed automotive building that was constructed in 1924.

Founded in 2011, Retro Hospitality specializes in independent, historic boutique hotels and “creative food and beverage concepts.”