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Retail | Wholesale | Food | Beverage 2025: ELIZABETH ‘LIZA’ MYERS BORCHES
PRESIDENT AND CEO, CARTER MYERS AUTOMOTIVE, CHARLOTTESVILLE
Virginia Business //September 2, 2025//
Retail | Wholesale | Food | Beverage 2025: ELIZABETH ‘LIZA’ MYERS BORCHES
PRESIDENT AND CEO, CARTER MYERS AUTOMOTIVE, CHARLOTTESVILLE
Virginia Business //September 2, 2025//
Founded in 1924 by Borches’ great-grandfather, Carter Myers Automotive is one of Virginia’s largest car sales groups, with 24 dealerships selling 18 brands. It ranks 80th on Automotive News’ Top 150 Dealership Groups list, up seven spots from the previous ranking. Borches became CEO in 2012.
CMA employs more than 1,000 people in Virginia, all of whom are part owners; Carter Myers is one of the only dealer groups in the nation that shares equity with its employees.
Carter Myers Automotive is part of Driving Lives Forward, a partner- ship initiative between the United Way of Greater Charlottesville and CMA to assist economically challenged families with purchasing reliable vehicles and providing vehicles and repairs for single mothers.
Borches is a co-founding member of Women United in Philanthropy and serves on the life board of the United Way of Greater Charlottesville as well as the board for Boys and Girls Clubs of Central Virginia. She also sits on the board of Plug In America, an electric vehicle advocacy organization. She lives in Charlottesville with her husband, Pete, and their two teenage children.
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