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Professional Services 2025: DANNY ROBINSON

CEO, THE MARTIN AGENCY, RICHMOND

Virginia Business //September 2, 2025//

Professional Services 2025: DANNY ROBINSON
Professional Services 2025: DANNY ROBINSON

Professional Services 2025: DANNY ROBINSON

CEO, THE MARTIN AGENCY, RICHMOND

Virginia Business //September 2, 2025//

In 2024, after serving as The Martin Agency’s chief creative officer since 2020, Robinson became the agency’s CEO, succeeding Kristen Cavallo. Robinson joined Martin two decades ago and has overseen campaigns for national clients like Geico, UPS and Old Navy.

During his tenure as chief creative officer, Adweek named Martin its Agency of the Year in 2020 and 2021. In 2022, Robinson was named Ad Age’s Chief Creative Officer of the Year. This year, Martin lost a major account, CarMax, but in late 2024 secured YMCA and JP Morgan Wealth Management.

Before joining Martin, Robinson co-founded ad agency Vigilante, best known for Oprah Winfrey’s 2004 car giveaway.

A graduate of Hampton Institute (now Hampton University) and Atlanta University (now Clark Atlanta University), he serves on the boards of Creative Ladder, Donate Life and The One Club for Creativity.

ON INTEGRATING AI: AI is here to stay but it won’t make agency jobs obsolete — it’ll expose who’s actually adding value.

WHAT PEOPLE WOULD BE SURPRISED TO LEARN ABOUT ME: There was a period during my 30s when I regularly performed stand-up comedy in clubs in New York and Connecticut.

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