Virginia Best Places to Work 2025 Presenting Sponsor: Spurrier Group

Spurrier Group is a female-founded performance media marketing partner that is dedicated to developing campaigns that are anchored by measurable ROI. They have created and launched customized marketing campaigns that capture audiences and achieve exceptional results for a wide variety of global, national, and regional clients, including a long history in federal and state government communications.

Agency founder Donna Spurrier grew up in the advertising industry as the daughter of Jess Duboy from the Duboy Agency, which revolutionized auto advertising with the invention of the Sell-a-thon and the Toyota-thon. While the creative side of the business was evolving, the overall ad world wasn’t very flexible in the late 20th century. There was creative, there was media, and they didn’t coordinate much. This divide is what prompted Donna to start a media agency that would be designed to connect media and creative.

As the agency progressed in research and strategy development, they were able to perfect their particular form of media which is completely performance-based. Spurrier Group has a robust full-funnel approach to paid media that is based on ROI and RoAS. In today’s world, knowing that your advertising dollars are precisely working as they are supposed to is reassuring to clients and true to the original reason that Spurrier Group was founded over
25 years ago. They’ve never abandoned their core beliefs and have continued to perfect this form of media. In short, it’s consumer-centric, performance-based and always collaborative.

Today, Spurrier Group is leading the way into the ever-changing media landscape with a team of whip-smart women. At the heart of the operation is the Media Intelligence Team (MIT), a high-performance collaborative model that transcends traditional agency structures with an agile, cross-trained team specifically designed to excel at complex, high-volume media operations. This team is filled with senior media strategists, traditional media buyers, digital media specialists, and analytics professionals. Most recently, Spurrier Group is enhancing their capabilities by establishing a Chicago office staffed with traditional media professionals who support during peak campaign periods and maintain service excellence.

All the hard work has surely paid off as Spurrier Group has been awarded as one of the Best Places to Work by Virginia Business Magazine for the past three years and also rank on the Inc. 5000 list of fastest growing private companies in America, both in 2022 and 2024. Corporate philanthropy remains an important pillar of the company, as they give their time and talents to notable organizations such as Children’s Hospital of Richmond, St. Jude Children’s Research Hospital, American Humane Society, and the National Center for Missing & Exploited Children.