Potomac Mills announces several new stores

Potomac Mills, an outlet mall in Woodbridge with more than 220 stores, continues to add to its roster.

New tenants include the additions of A|X Armani Exchange, Steve Madden, a Swarovski outlet concept and a first-in-market location for Great American Cookies.

Potomac Mills also recently welcomed Express Factory Outlet, kate spade New York Outlet, Charlotte Russe and a first-in-state location for The Limited Outlet.

“The addition of these diverse on-trend stores enhances Potomac Mills’ premium status as the place to shop, dine and play for budget and style-conscious shoppers, especially during the upcoming holiday season,” Sam Hosn, general manager at Potomac Mills, said in a statement.

Created by Italian designer Giorgio Armani, A|X Armani Exchange is a designer’s youthful label of fashion and lifestyle products, including apparel, accessories, eyewear, watches and jewelry. The store has its grand opening this week.

Scheduled to open during November, Steve Madden will offer a variety of pumps, flats, boots, sandals, sneakers for men and women.

Swarovski plans an outlet concept during the holiday season with a selection of crystal products.