Not wasting away: Hooker Furnishings to launch Margaritaville collection

A familiar brand is making its home furnishings debut at High Point Market in October.

Martinsville furniture maker Hooker Furnishings has announced that it is partnering with Margaritaville for a global launch in High Point, North Carolina, bringing a beloved consumer brand to home furnishings.

Inspired by musician Jimmy Buffett and his signature iconic brand, the Margaritaville collection represents an exclusive licensing partnership that addresses consumer demand for home furnishings that provide a “full lifestyle experience,” according to company officials. The collection spans multiple Hooker Furnishings divisions including Sunset West, Hooker Furniture, Hooker Upholstery, HF Custom, Bradington-Young and H Contract.

“This isn’t just a furniture collection — it’s a fully immersive brand experience,” said Jeremy Hoff, CEO of Hooker Furnishings. “With nearly 80% unaided brand awareness among consumers, Margaritaville resonates deeply across nearly every demographic. We’ve captured that emotional connection and translated it into a fresh merchandising opportunity.

“It’s easy to think of Margaritaville as being only coastal, but that’s truly not the case. Fans of the brand embrace a spirit of escape and joy that translates to virtually any environment — whether it’s a mountain retreat, a city loft, or somewhere in between,” said Hoff.

The Margaritaville collection will feature four unique lifestyle aesthetics with a nod toward regional adaptability, officials said, noting that the lines within the collection include:

• Island Reserve – Coastal casual styling with high-performance fabrics and artisan textures. Indoor-outdoor versatility included.
• JWB Signature – Sophisticated comfort with elevated finishes. Woods, leathers and a nod to Jimmy Buffett‘s lifestyle passions.
• Paradise Valley – Grounded, nature-inspired luxury for non-coastal markets. Rugged, relaxing and retail-ready, channeling the mountain lifestyle that Jimmy called heaven on earth.
• Somewhere – Playful, colorful and expressive, this collection leans into the spirited Caribbean lifestyle. A standout story that makes a statement.

To support success at retail, Hooker Furnishings is launching an immersive Margaritaville Experiential Display Program that officials said is designed to foster an emotional connection with consumers, drive engagement and increase store traffic. The furniture collection will be merchandised alongside Margaritaville-branded products from additional sub-licenses including top-of-bed, lighting, décor, mirrors, rugs, wall art and mattresses.

To kick off High Point Market, Margaritaville and Hooker Furnishings will co-sponsor High Point Market Authority’s Saturday night concert featuring the legendary Coral Reefer Band, founded by Jimmy Buffett and highlighting Buffett’s easygoing, Caribbean-inspired music.

“Margaritaville is more than a destination; it’s a state of mind,” said Scott Coble, director of consumer products licensing at Margaritaville. “This new collection brings that lifestyle into the home like never before, delivering both design and comfort with the emotional resonance consumers have come to know and love. Whether you’re furnishing a coastal getaway, an urban retreat or your own personal oasis, Margaritaville captures the essence of escapism in every piece.”

The Margaritaville Collection will debut at High Point Market from Oct. 25–29 in Hooker Furnishings’ showroom on the third floor of Showplace, in a new 14,000-square-foot Margaritaville-branded space that was designed in conjunction with The McBride Design Group, which has partnered with Margaritaville for over 25 years.