Nonprofits | Philanthropy 2025: CINIRA BALDI

After more than two decades of experience in humanitarian relief, nonprofit work and marketing, Baldi joined Good360 as its CEO in January.

She was most recently the chief development and communications officer at Project HOPE, where she spearheaded a four-year capacity- building initiative to rebuild the brand, expand fundraising and broaden the organization’s reach. Before that, she led Mercy Corps’ Mass Markets team, where she helped generate over 67% of the agency’s unrestricted revenue through marketing and digital strategies.

In her new role as Good360’s CEO, Baldi is spearheading the organization’s mission to “close the need gap” by overseeing strategic planning, operations, fundraising and marketing.

Good360 partners with companies to source donated goods and distribute them through its network of more than 100,000 vetted nonprofits. The efforts both support people in need and keep usable items out of landfills. Since its founding in 1983, Good360 has distributed more than $21 billion in donated goods.

The nonprofit also is creating the largest shared warehouse network in the disaster-recovery space so that it can better position supplies before disasters strike.

Baldi holds a bachelor’s degree in psychology from George Mason University.

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