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Veronica Garabelli// October 30, 2013//
Sterling-based Neustar announced Wednesday it acquired Aggregate Knowledge Inc., a California-based analytics platform for advertising agencies and brand marketers, for approximately $119 million.
“This platform allows agencies and brands to interact with target audiences using the most effective channels while immediately measuring a campaign’s performance,” says Lisa Hook, Neustar’s president and CEO in a statement.
Neustar, a provider of real-time information services and analysis, also released its financial results for the third quarter of 2013. Compared to the third quarter of 2012, Neustar’s revenue increased by 8 percent to $227.6 million. Its net income rose 4 percent to $47.5 million from the same time period last year. Earnings per share increased 7 percent from last year, going from 68 cents to 73 cents.
