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Manufacturing 2025: HAYES, TOM
PRESIDENT, U.S. DIVISION, SWEDISH MATCH, RICHMOND
Virginia Business //September 2, 2025//
Manufacturing 2025: HAYES, TOM
PRESIDENT, U.S. DIVISION, SWEDISH MATCH, RICHMOND
Virginia Business //September 2, 2025//
In 2023, tobacco giant and Altria Group competitor Philip Morris International obtained full ownership of Swedish Match AB. The company develops, manufactures and distributes products including chew bags, moist snuff, tobacco-free nicotine pouches, matches and lighters.
Hayes began working for the Swedish tobacco products manufacturer in 2006, serving as chief financial officer and senior vice president before becoming president of Swedish Match’s U.S. division in 2020. A graduate of Wake Forest University, Hayes worked for nearly two decades at PricewaterhouseCoopers earlier in his career.
Earlier this year, the U.S. Food and Drug Administration authorized Swedish Match’s Zyn nicotine pouches, making them the first and only authorized nicotine pouch sold in the United States.
A federal class-action lawsuit was filed in November 2024 against Swedish Match and Philip Morris International, alleging that by restraining competition in the oral nicotine pouches market, the companies violated federal and state antitrust laws.
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