Manufacturing 2025: MOORE, JON

Since 2019, Moore has served as president and CEO of Philip Morris USA, the largest cigarette company in the United States with brands that include Marlboro and Virginia Slims.

Morris has worked for parent company Altria Group since 2003, serving as vice president of its heated tobacco products division and director of marketing for NuMark, Altria’s defunct e-cigarette subsidiary.

Philip Morris USA reported its domestic cigarette sales fell 10.2% in 2024 compared to the previous year. However, Altria has expanded its product line to include heated tobacco and vaping products — while hitting occasional obstacles, including thousands of lawsuits filed against Juul Labs, in which the company had a significant financial stake.

In 1998, Philip Morris and the nation’s three other largest tobacco product manufacturers entered into a master settlement agreement with multiple states, including Virginia, for costs incurred by smoking-related illnesses and deaths. Some of those settlement funds support the Tobacco Region Revitalization Commission, which awards grants to promote economic development in former tobacco farming communities. In June, Gov. Glenn Youngkin reappointed Moore to the Virginia State University Board of Visitors for a second term.

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