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MANAGING DIRECTOR, LIEBHERR USA, NEWPORT NEWS
MANAGING DIRECTOR, LIEBHERR USA, NEWPORT NEWS
Virginia Business// August 29, 2024//
Friedrich joined Liebherr’s U.S. operations in 2021 as its managing director and director of the global company’s earthmoving and material- handling technology. He also serves as a divisional director for construction equipment. Friedrich has worked for the Swiss equipment manufacturer for two decades, previously serving in management roles in Saudi Arabia, South Africa and Switzerland.
As managing director, Friedrich provides oversight and guidance on corporate and strategic plans for the nine product segments under Liebherr USA. As divisional director for construction equipment, he manages a team of sales, service, training and product management staff.
A graduate of the Fontys Venlo University of Applied Sciences in the Netherlands, Friedrich’s 20 years in the heavy equipment industry have mostly been spent within the Liebherr footprint.
Out of a worldwide workforce of about 50,000, Liebherr employs more than 600 people in the United States. A $60 million expansion of its Newport News facilities was completed in 2020.
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