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CEO, HOOKER FURNISHINGS, MARTINSVILLE
CEO, HOOKER FURNISHINGS, MARTINSVILLE
Virginia Business// August 29, 2024//
Hoff joined Hooker Furniture in 2017. He served consecutive terms as president of the upholstery, case goods and legacy brands divisions before being named its first nonfamily CEO in 2021, the same year the company rebranded as Hooker Furnishings.
Celebrating its century mark this year, Hooker Furnishings has upholstery manufacturing facilities throughout Virginia and North Carolina, and showrooms in North Carolina, Atlanta, Las Vegas and Ho Chi Minh City, Vietnam.
Hooker noted a significant net sales decrease during its fiscal 2024 first quarter earnings call. The company reported consolidated net sales of $93.6 million — a decrease of $28.2 million, or 23.2%, over the same period last year. As a result, Hoff announced plans to cut operating costs by 10% across the board, a record cut for the company.
Hoff was elected as second vice president of the American Home Furnishings Hall of Fame Foundation in 2024. He also serves as board vice chair for the High Point Market Authority and as a member of the American Home Furnishings Alliance board.
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