Introducing Behind the Deal: A new feature for showcasing your business deals

Virginia Business and BridgeTower Media are pleased to introduce our new BTM Behind the Deal program, which will allow Virginia law firms and other organizations to spotlight their successful business deals — mergers, acquisitions, divestitures, financings, initial public offerings, etc. — for the local legal and business community. 2025 is expected to be a strong year for deals, including M&A, and Behind the Deal will assist you in spreading the word about your successes.

As with our other programs, like BTM Business Connect, Behind the Deal allows for a seamless submission of announcements, offers options that best fit your needs, and helps ensure we can publish these promptly in both our online and print editions.

Behind the Deal features two types of submissions: a standard format that allows for a short announcement in print and a slightly longer announcement online; or a featured announcement that allows for a greatly expanded presentation, both in print and online. Both formats require the submission of a photo or logo. And you’ll be able to easily share the online published announcement on your favorite social media platform.

There will be charges for these announcements, which can be handled via the online submission form.

Virginia Business also offers various multimedia options beyond Behind the Deal, including print, co-branded emails, native content and more.

We hope our new format is convenient for you and provides the options you need to announce your organization’s latest deals. If you have any suggestions for us, please feel free to reach out to Associate Publisher Richard Foster at [email protected].