Joan Tupponce// July 27, 2018//
Dr. Starla Kiser opened Healios Health Center in Wise County last December with the goal of making health care more affordable and accessible, especially for patients without insurance or with high-deductible plans.
“What the model is based on is simple: a patient and a doctor trying to get back to the way health care used to be,” she says.
Kiser started the clinic with her own funds but recently received a $10,000 grant from the Virginia Coalfield Economic Development Authority (VCEDA). She is using the money to remodel the clinic and buy computers and tablets to be used for check-in.
“I want to incorporate technology so things will be seamless for patients,” she says. “I also intend on having an in-house pharmacy with basic medicines.”
Instead of paying for each doctor visit, Healios patients pay a set monthly fee. Patients under the age of 60, for example, pay $65 a month to become a member.
“That’s pretty reasonable,” Kiser says, noting that fee also includes in-office tests such as a urinalysis.
Members can see the doctor as often as needed during the month and have 24/7 access as well. The health center’s app provides virtual visits, and patients can also text Kiser if they have urgent health needs.
A native of Dickenson County, Kiser has a medical degree and a master’s degree in public administration from Harvard University. In choosing a site for her practice, she decided it should be “in the community I know the most about,” she says.
Southwest Virginia has been identified as one of several rural areas of Virginia that need more health-care providers.
The grant Healios received is one of 12 awarded in April by VCEDA to businesses in Wise, Scott, Tazewell, Dickenson and Russell counties. Ten grants were for $10,000; one was for $5,000; and another was for $4,500.
“Through our new Seed Capital Matching Grant program, the Virginia Coalfield Economic Development Authority is supporting the creation of new small businesses in our region, which we feel is a very important part of the overall economic development strategy for revitalizing the economy of the coalfield region,” says Jonathan Belcher, VCEDA’s executive director/general counsel.
Kiser would like to cap membership at her clinic at 300 to 400 patients. “I’m not yet at that number. I am still definitely open to new patients,” she says.
When she reaches capacity, Kiser plans to add a physician or nurse practitioner. “I want to keep my promises,” she says. “I want to spend as much time as I need to with patients, and I want to be accessible.”
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