Genworth’s CareScout to acquire senior care tech company for $20M

CareScout Holdings, a subsidiary of Henrico County-based Fortune 1000 insurer Genworth Financial, announced Wednesday it plans to acquire Seniorly for an estimated $20 million.

Based in San Francisco, Seniorly has a software platform that connects families to more than 3,000 senior living communities through its network of local advisers. CareScout focuses on the aging population and their families and has a nationwide network of aging care providers who it says are vetted for quality standards.

Genworth expects to fund the transaction from its existing cash and expects the transaction to close in the fourth quarter. CareScout expects to pay under $20 million to Seniorly at closing.

“Families deserve trusted partners when planning for care, whether at home or in senior living communities, and this acquisition deepens our ability to be that partner,” CareScout Services CEO Samir Shah said in a statement.

Seniorly CEO Arthur Bretschneider, Chief Product Officer Sushanth Ramakrishna and Chief Technology Officer Kunal Shah founded the privately held company in 2014 and wholly owned it before the planned acquisition. The company’s approximately 20 employees have been offered roles with CareScout.

“By joining CareScout, we can now help even more older adults find the right long-term care solution,” Bretschneider said in a statement. “It’s a powerful new chapter for a shared mission.”

Seniorly will continue to operate from its San Francisco headquarters for the foreseeable future, according to CareScout spokesperson Evans Mandes.

Earlier this month, CareScout launched its first long-term care insurance product.

Based in Glen Allen, CareScout is a wholly owned subsidiary of Genworth Financial. Genworth dropped off the Fortune 500 in 2025, slipping to No. 507. The insurer posted 2024 revenue of about $7.3 billion, down about 2.58% from 2023.