Dollar Tree promotes exec to chief merchandising officer

Chesapeake-based Fortune 500 discount retailer Dollar Tree announced Tuesday that Brent Beebe, senior vice president of merchandising and marketing, will be promoted to chief merchandising officer effective April 2026.

Beebe will succeed Rick McNeely, who will retire in the spring after 17 years at Dollar Tree. Beebe will join the company’s executive leadership team and partner closely with McNeely over the next eight months to ensure a smooth transition.

“I am honored to be named Dollar Tree’s incoming chief merchandising officer and grateful for the leadership team’s trust in me,” said Beebe in a statement. “Working alongside Rick during this transition is a privilege, and I look forward to building on the strong foundation he established. Together with our talented merchandising organization, we will continue to strengthen our assortment for customers and deliver results for the business.”

Beebe joined Dollar Tree in 2020 from Seattle-based Bartell Drugs, where he was executive vice president. He previously held senior merchandising roles at Jo-Ann Stores and Fred Meyer, a banner of The Kroger Company.

“With more than 20 years of merchandising leadership, Brent has already made a significant impact at Dollar Tree,” said CEO Mike Creedon in a statement. “He has led key initiatives that delivered strong results, strengthened collaboration across teams and enhanced our customer value proposition. As incoming chief merchandising officer, he will continue to drive our merchandising strategy forward.”

Beebe has a bachelor’s degree in marketing from Oregon State University and previously served on the board of the Global Market Development Center and its education leadership council.

In July, Dollar Tree announced it completed the roughly $1 billion sale of its Family Dollar business segment to New York-based global asset management firm Brigade Capital Management and Macellum Capital Management, a New York-based investment firm.

Headquartered in Chesapeake, Dollar Tree operates more than 9,000 stores and 18 distribution centers across 48 states and five Canadian provinces, under the Dollar Tree and Dollar Tree Canada brands. The company employs about 150,000 people. The company reported net sales of $17.6 billion for its 2024 fiscal year, which ended Feb. 1.