When a trendy new company comes to town, there’s often a lot of hoopla and ballyhoo. Think of the announcements that Deschutes Brewery was coming to Roanoke and Ballast Point Brewing Co. was setting up shop in Botetourt County.
The celebration of existing businesses’ expansions can be more muted, but the impact of those expansions can be even more important. “This is true not just among Virginia, but really nationwide,” says Stephen Moret, president and CEO of the Virginia Economic Development Partnership. “Most job growth, at least among larger firms, comes from existing firms. It’s not new companies coming into a state.”
Existing businesses create more than 70 percent of Virginia’s new jobs, according to Todd Haymore, Virginia’s former secretary of commerce and trade. When established companies invest in expansions, Moret says, they not only create more jobs, they deepen their commitment to stay and maintain those jobs.
That’s one reason Altec’s announcement in October to expand its Botetourt manufacturing plant by 65,000 square feet was such a big deal. Altec is a major provider of products and services to the electric utility, telecommunications, tree-care, lights-and-signs, and contractor markets.
“It’s an endorsement of your business environment,” Beth Doughty, executive director of the Roanoke Regional Partnership, says of any existing business’s expansion. “To me, what the Altec story is … a business that was recruited here and their ability to continue to grow here. That’s an endorsement of the business climate, the market advantages. That’s the story on Altec.”
Doughty’s words echo what Altec plant manager John Herrig said in a statement when the expansion was announced. “We are able to grow in Virginia and in Botetourt County because this is a pro-business environment with the logistics and infrastructure to help Altec succeed,” he said.
Altec’s Botetourt plant engineers, manufactures and assembles telescopic boom truck cranes, large transmission derricks and 55-foot aerial devices. This is the fifth expansion at the plant since it opened in 2001. Altec announced it would invest $30.2 million and add 180 jobs. Moret says the expansion will generate more than 290 jobs outside the plant in Botetourt and the surrounding region.
“That’s significant job growth and significant investment,” Doughty says. “That’s exactly how you want it, how you want the whole process of business investment attraction to play out.”
Moret agrees. “This, to me, is just a great example of the benefits that come from attracting a company and then making sure that the community really supports them and meets all their needs as they grow.”
That support includes attention from the Virginia Economic Development Partnership, Botetourt and the Roanoke Regional Partnership. It also includes financial support, funding for worker training from the Virginia Jobs Investment Program, a $300,000 performance-based grant from the Virginia Investment Partnership program and $400,000 from the Commonwealth’s Opportunity Fund.
“The Board of Supervisors and Botetourt County staff are committed to supporting our existing businesses and helping them grow and prosper here,” Todd Dodson, then vice chairman of the Botetourt County Board of Supervisors, said in a statement when the expansion was announced. Dodson said that Altec’s expansion “reaffirms that Botetourt Center at Greenfield is an excellent location for high-value, advanced manufacturing.”
Doughty says Altec’s expansion demonstrates that the region’s strengths — a strong labor force, market access and a low cost of doing business — align with what Altec and other manufacturers need to flourish. “Their profile is similar to the profile of the Roanoke region’s advantages,” she says. The availability of a well-trained, dependable labor force seems particularly important to Altec, she says. “Their employment continues to grow, and that’s the fuel to continue their growth.”
Founded in 1929, privately held Altec is based in Birmingham, Ala. It delivers goods and services in more 100 countries.
An Altec AN67 Aerial Device — people outside the industry would call it a bucket truck — was parked at the front entrance of the White House last July. Products from each of the 50 states were on display to mark the beginning of “Made in America Week.” Altec was Alabama’s representative at the event, but the company has long established itself as an important part of the Roanoke region’s economy.
“This has become a great success story for Botetourt,” Moret says. “It is, in fact, one of Virginia’s most important employers.”
When Roanoke-based Brown Edwards & Co. became a top 100 CPA firm last year, Managing Partner Jason Hartman told INSIDE Public Accounting he expected the firm to keep growing “while continuing to look for strategic acquisitions.”
So far, those acquisitions have included the absorption of Dixon Hughes Goodman’s 18-person Roanoke office last February and a merger completed in January with Charleston, W.Va.-based accounting firm Gibbons & Kawash.
The first deal increased Brown Edwards resources and deepened its expertise, Hartman says in a statement. He also says it strengthens Brown Edwards’ position as “the largest independent certified public accounting firm in our geographic footprint.”
The Roanoke firm’s footprint already included Charleston among its nine offices. The Gibbons & Kawash deal, however, triples the size of that office to nearly 60 partners and associates, making it Brown Edwards’ second-largest.
Brown Edwards marked its 50th anniversary last year. It was created with the merger of Fred P. Edwards Co. and C.A. Brown & Co. when each of those firms was about 40 years old. In addition to its Roanoke and Charleston offices, Brown Edwards has Virginia offices in Bristol, Harrisonburg, Lynchburg, Wytheville and the New River Valley. There are also Brown Edwards offices in Bluefield, W.Va., and Kingsport, Tenn.
Valerie Ellis, Gibbons & Kawash’s managing director, says in a statement the expanded Brown Edwards offers “more comprehensive business advice tailored to our clients, while enabling us to focus more on our specialized niche areas as well.”
One of those niche areas is expertise in West Virginia government agencies, says Hartman. That’s an area where Brown Edwards had limited resources. He says Brown Edwards brings “banking, construction, wealth management and other areas of expertise that Gibbons & Kawash did not have.” Hartman also says the merger creates “much more depth and resources” than Gibbons & Kawash had on its own. “The combination of these factors, we believe, will lead to significant growth of the combined firm.”
During the next five years, Hartman predicts 7 percent annual organic growth for the firm — growth in its client base and in its “geographic footprint.” That may eventually mean development outside of Virginia, West Virginia and Tennessee, but Hartman says, “Continued expansion in these states is our more immediate goal.”
It’s tempting to think of Lynchburg as the city attached to Liberty University.
With more than 15,000 students on campus and more than 85,000 online, Liberty is the largest university in Virginia and the fastest-growing in the country, according to Lynchburg Regional Business Alliance CEO Megan A. Lucas.
“Liberty is obviously an economic engine unto itself,” says Marjette G. Upshur, director of the Lynchburg Office of Economic Development and Tourism. “They are continuously building over there.”
Indeed, a 2015 study estimated Liberty pumps about $1 billion into the Lynchburg-area economy annually. But Lynchburg was around for 185 years before Liberty was founded in 1971, so there’s more to the Hill City than one big school. In fact, Lynchburg is home to four other colleges, and another 15 colleges are within 50 miles of the city.
In addition to education, health care is another primary driver of the region’s economy. Centra Health, a Lynchburg-based nonprofit health system with four hospitals and a network of primary-care physicians and specialists, has 6,400 employees.
The biggest economic news in 2017, however, was the announcement that Cincinnati-based Convergys Corp., the largest customer-service provider in the country, plans to establish a call center in Lynchburg, creating more than 600 jobs over three years. The year before, Pacific Life Insurance Co. announced it was creating a Lynchburg call center creating 300 jobs over three years.
“That’s a really big deal,” Upshur says of those announcements. “We are all targeting high-quality, high-paid jobs. Sometimes a customer-service center is not the highest paid jobs, but these are good solid jobs. And both of these companies offer benefits as well.”
The region’s employers are diverse, ranging from BWX Technologies and AREVA, which serve the nuclear power industry, to the Old Virginia Candle Co., which makes candles.
The Lynchburg area had an unemployment rate of 4 percent in October, higher than the state’s overall rate of 3.6 percent.
The region’s poverty rate (13.5 percent) also is slightly higher than the state’s (11 percent), but the city’s rate is 23.1 percent. That number is similar to poverty levels seen in other Virginia cities, including Richmond (24.4 percent) and Norfolk (21.5 percent).
Like some other urban school systems, Lynchburg’s schools also face challenges. Only seven of its 16 public schools are currently fully accredited by the state.
Anna Bentson, the assistant director of the Lynchburg Office of Economic Development and Tourism, says local government takes poverty and school accreditation seriously.
“They have rolled up their sleeves and whole-heartedly engaged in real solutions for the problem,” says Lucas, the Business Alliance CEO.
Training for workers
Meanwhile, the city’s economic development organization is helping people prepare for work. “We have a robust workforce training program,” Bentson says, “and certainly equipping and training citizens of Lynchburg to participate in the economy is a key focus of ours.”
Lynchburg was the first Virginia city, and the smallest metro area in the country, to become part of the TechHire program. An Obama administration program that Bentson and Upshur say is continuing in 2018, TechHire provides training opportunities for workers lacking skills. Fifteen area businesses have partnered with the Lynchburg Office of Economic Development and Tourism to provide training and apprenticeships to prepare people for middle- and high-skill jobs.
While TechHire prepares people for work, a national program called Co.Starters prepares people to build their own companies. Begun in Chattanooga, Tenn., in 2013, Co.Starters is a nine-week program that helps would-be entrepreneurs develop business plans. Its website promises participants they will “leave the program with a deeper understanding of how to create a sustainable business, articulate your model and repeat the process with your next great idea.”
Bentson says the program has had 50 graduates since it began in Lynchburg in 2015. Not all of those graduates have started businesses, she says, but that’s part of the point. Not every aspiring entrepreneur is ready to create a startup. Not every idea is ready for implementation after nine weeks. Not every would-be business owner wants to invest the time and capital required.
Co.Starters gives people a chance to learn, prepare or change their minds. The program will continue in 2018, Bentson says, with more emphasis on supporting graduates as they put their plans into action. The deadline to apply for the next cohort is Jan. 31.
Downtown revival
While a well-prepared workforce and a steady flow of new ideas and creative businesses are vital, those businesses need a place to flourish and workers need a place to live and play. Lynchburg has worked hard at making its downtown that place. A downtown revitalization plan adopted in 2001 envisioned a city that was more walkable, had more public areas, took advantage of the James River and turned a geographic feature that could be a nuisance —Lynchburg, like Rome, was built on seven hills — into an asset.
During the past decade, about 1,000 residential lofts have been built downtown, with more planned for this year. The 2015 completion of the Bluff Walk — a series of walkways, stairs and terraces that shows off the city’s historic buildings and river views — spurred retail and restaurant development. Festivals and public art projects such as Hill City Keys — placing painted and tuned pianos outside downtown businesses — draw people to the heart of the city.
“We talk about talent retention. We talk about college students. We talk about recruiting and attracting businesses,” Bentson says, “but downtown and quality of life and all those amenities are absolutely critical to having people live and work in the city.”
More of those amenities are on the way. The Virginian Lynchburg is scheduled to open in April, joining Hilton’s Curio Collection of what the company calls “distinctive” four-and five star hotels. There are 51 hotels in the group now, including the Hotel Roanoke and Conference Center, from Buenos Aires to Lagos to Qatar. Paris has two hotels in the group.
Lynchburg’s contribution was built in 1913, with additions in 1927 and 1929. It’s served as a hotel, as low-income housing and as Liberty University’s first dorm. It’s scheduled to re-open with its marble stairs, 30-foot ceilings and decorative skylights restored and 115 rooms and suites ready for guests.
The Academy of Music Theater also is scheduled to reopen before the end of 2018. Built in 1905 and rebuilt in 1912 after a fire, the 700-seat theater has been closed since 1958. W.C. Handy, Will Rogers and Josephine Baker were among those who performed in what’s now the last of what were nine theaters in downtown Lynchburg.
Cooperative spirit
The Lynchburg Regional Business Alliance renovated a building at the edge of downtown and moved in last October. “We believe the region’s premier business and industry organization needs to be in the urban hub,” says Lucas of the Business Alliance.
That sort of cooperative spirit is at the heart of the region’s economic development efforts.
“The Lynchburg region has a 30-year history of working collaboratively across municipal boundary lines,” Lucas says. “We historically have really been the leader in the state for that kind of cooperation.”
She ticks off a list of cooperative ventures in addition to her own organization, which was formed by the merger of two regional business organizations two years ago. There’s a regional marketing plan, she says, a regional site analysis, a regional workforce board, a regional radio authority, even a regional landfill.
“The Lynchburg region continues to focus on generating awareness and discussions and jobs and capital investment in the area,” Lucas says. “So our motto is thinking regionally, impacting globally.” The region’s emphasis, she says, is “getting out into the world and telling our story.”
Nancy Agee
President and CEO
Carilion Clinic Roanoke
Somewhere, Nancy Agee says, there’s a photograph of her as a 5-year-old on Christmas morning, holding her new puppy while wearing her first nurse’s cap. The photo captures the beginning of Agee’s interest in a medical career.
“That poor puppy got bandaged and poked,” says the president and CEO of Carilion Clinic, a nonprofit regional health system. “He was very tolerant.”
As a teenager, Agee was a patient. She had five knee surgeries. Early on, she was told the problem was cancer and doctors would have to amputate her leg. Luckily, it wasn’t cancer and she kept her leg. The nurses and doctors who took care of Agee came to mean a lot to her. “I wanted to be like them,” she says.
Agee became a nurse, then an administrator and later a health-care executive. She was named Carilion’s chief operating officer a little more than a decade ago when it began transforming itself from a hospital network into a physician-led clinic.
Agee became president and CEO in 2011. Based in Roanoke, Carilion serves Southwest Virginia’s roughly 1 million people at more than 200 patient-care sites, including seven hospitals. The largest private employer in western Virginia, Carilion has 13,000 employees, including almost 700 doctors, Last year, the health system generated $1.7 billion in revenue.
In addition to providing health care, Carilion has become an economic driver under Agee, collaborating with Virginia Tech on the creation of a medical school and research institute. The facilities are the anchors of an evolving “innovation district” that is attracting highly skilled professionals to Roanoke.
Next year, Agee will become chairwoman of the American Hospital Association board of trustees at a time when national policy on the direction of health care remains in doubt.
In recognition of her influence in so many areas, Virginia Business has named Agee its Virginia Business Person of the Year for 2017.
Joyce Waugh, president and CEO of the Roanoke Regional Chamber, says Agee’s leadership style “is servant leadership. It means that you’re open to and truly see yourself helping others, not only to get their jobs done, but helping the community to get to the next level it needs to get to.”
Finding a new model
“I think I just grew restless,” Agee says in explaining her evolution from nurse to CEO. “I wanted to effect more change than I could see one-on-one, and so I started volunteering for other kinds of things that led to management and promotions, and that’s sort of the story.”
That’s a very short version of the story, one that leaves out a lot of experience, a lot of work.
Agee was born in 1952 in Crippled Children’s Hospital, a name Roanoke’s hospital bore for a few years during the height of Southwest Virginia’s polio epidemic. Her brother was born in the same building two years later, but by then it was called Roanoke Memorial Hospital.
“Which I think is a great story,” Agee says, “because what I love about Carilion is that it’s changed to meet the needs of those that we serve. It’s a very dynamic organization.”
Carilion rarely has been more dynamic than it was 11 years ago when it began to move toward the clinic model.
“The economic ecosystem was changing,” Agee says. “It is still changing. This was previous to Obamacare, but Obamacare didn’t just happen overnight, right?
“So, there was swirling all across the country this catalyst for change … We were doing fine, but I think incumbent on leaders is to look for the future … We’re here and we’re doing well, but what’s happening in the world and can we stay where we are? So, we began to explore options.”
Those options ranged from changing nothing at Carilion to transforming it into a for-profit corporation. The Carilion board decided it wanted to keep a lot of what the organization was at the time — a Roanoke-based nonprofit health system that was involved in medical education. The board members, however, also wanted change. They wanted to find a model that could carry Carilion into the future. “With that construct,” Agee says, “we began to look at what seems to be successful.”
The board turned what U.S. News & World Report called “a struggling cluster of traditional hospitals and clinics” into a physician-managed clinical model that puts doctors in charge. “They’re the ones that write the orders,” she says, “so they really needed to be much more integral into the delivery of care, to the decisions related to that. So physician leadership was very important.”
Leading Carilion through the transition was Agee’s predecessor, Dr. Edward G. Murphy, who died in October at age 61. Murphy, who spent a decade as Carilion’s leader, was instrumental, along with then-Virginia Tech President Charles Steger, in the creation of the Virginia Tech Carilion School of Medicine and Research Center beginning in 2007.
While development of the medical school was universally praised, not everyone was on board with the clinic model at the beginning. Some physicians rebelled, refusing to work with Carilion under its new organization.
Many of those dissenters have now changed their minds. Agee says the physicians’ support was greater than it seemed. “We had a lot of physician support,” she says. “So, even though there was this swelling concern, we actually had a lot of physician support for ‘Let’s do something different.’”
Patient care vs. rules Agee’s frontline experience likely helped build that support. She’s sure it helps her management. Caring for patients, after all, is the principal reason for Carilion’s existence.
“I think that, having come up from the clinical side, I understand to some extent how hard it is to actually meet a patient’s needs, and so I do think that informs me,” she says. “I didn’t come up from the business side. I didn’t come up from the financial side. I actually know what it’s like to sit at the bedside of a patient. I can speak that language, and I do think that informs my decisions and it helps me be better at my job.”
Agee learned early on that rules can get in the way of patient care. She remembers a patient who hadn’t eaten all day and wanted something at 10 p.m. The kitchen was closed. There was no way to get food at the hospital, and Agee wasn’t allowed to leave the building. She left anyway, going to a grocery store to get the patient some pudding. Despite the fact she was helping a patient, Agee got a “dressing down” from her supervisor.
“There were so many rules then,” she says. “It was just this whole milieu of rules that didn’t make sense for the actual patient care. That was one of the things that affected me. How could I effect a change in that regard?”
Agee remembers a cancer patient who was in and out of the hospital so often he was a favorite with the staff. Agee came to work on a Christmas morning with presents and flowers for the patients her nursing team was serving. She had yellow roses for everyone except that cancer patient. He was getting a red one. She was so excited to tell the other nurses about the gifts and her plans to slip them into rooms before patients woke up, she didn’t notice the empty room across the hall. The popular patient had died during the night.
Agee says it was hard to lead her staff when they were grieving. It was difficult “to accept their love and compassion and teamwork for me and to be the professional caring staff we needed to be on Christmas morning for the rest of our patients.”
It was hard, but they did it. “It was really teamwork at its best,” Agee says. “That’s something I always remember, too, how much stronger we are as a team, even in the hard times — maybe especially in the hard times.”
Medical school, research institute
Teamwork is at the center of the medical school Carilion and Virginia Tech created with the help and support of local and state government. Aspiring doctors at Virginia Tech Carilion School of Medicine train with students from Carilion’s Jefferson College of Health Sciences, which offers degree programs in various fields including nursing and health-care administration. The medical school graduated its first class in 2014. More than 5,000 applicants competed for 42 slots in the class that entered the school this fall.
The Virginia Tech Carilion Research Institute, meanwhile, has attracted $80 million in federal funding. In October, the institute broke ground on a new $67 million, 105,000-square-foot building, which will allow the institute to nearly double its number of research teams to 51. Those teams are working on research that’s advancing medical knowledge and creating bioscience spinoff companies.
Carilion is stimulating the local economy in new ways. “Where we are right now was a brown field in a flood plain,” Agee says in her corner office that’s steps away from the medical school. “It’s now a thriving medical research and education complex. Across the street was an old silo and a flood plain. It’s now a fully occupied apartment building.”
Restaurants, stores, a coffee shop, an outdoor performance venue and a kayak launch on the Roanoke River have sprung up near those apartments. A few blocks away, Carilion has turned a former grocery store into an institute for orthopedics and neurosciences. “We took an abandoned building and made an amazing, thriving, gorgeous place,” Agee says. New businesses are springing up near there, too.
Carilion Roanoke Memorial Hospital anchors one end of the newly designated Roanoke Innovation Corridor. It stretches to downtown Roanoke, the Virginia Tech Carilion health sciences and technology campus, past the Jefferson College of Health Sciences to the former Gill Memorial Hospital, now a business accelerator.
The medical school and research institute are the engines of the innovation corridor. Agee says the magic formula to getting those facilities built was “hard work. Having a story to tell. Having vision. Being able to do something. Building.” For a while, she says, she and Carilion’s then-Chief Medical Officer, Dr. Mark Werner, worked 90 hours a week “traveling all across the country telling our story. Bringing people in … The first few people are real important … It’s a step at a time.”
So far, she says, things are going even better than she’d expected. “I think this is more than we even envisioned. I think we had good vision and execution, but, happily, it’s come together better than the traditional sum of its parts.”
It has the potential to be even better. Agee sees the 10 four-year colleges and three medical schools that are less than 60 miles from her office as under-utilized assets. “We kind of forget that in our region we have more college-aged people than anywhere else in the state. So there is a vibrancy here that I don’t think we’ve harnessed well, and I see that as part of the future as well,” Agee says. “I think that’s incredibly exciting.”
Carilion and Virginia Tech also work to build the regional economy through tools such as the VTC Innovation Fund. Created in February, the fund has $15 million to invest in what it calls “life sciences and disruptive technology opportunities” that are within 150 miles of Roanoke or that have a strong connection to Virginia Tech or Carilion Clinic.
Agee says she and Virginia Tech President Tim Sands share a vision. “We understand that the economic ecosystem is important to both of us,” Agee says.
Being the region’s largest employer carries responsibilities. “It makes us accountable to a wide region in Virginia,” Agee says. “It’s a responsibility we feel every day. It makes us understand that we do need to grow the region in order for us to continue to provide the kinds of clinical expertise and sophistication and primary care and access to care in an affordable way that we think people want and we want to be responsive to that.”
New role for hospitals?
Things aren’t so upbeat in all of Carilion’s coverage area. Its hospital in Tazewell County is losing money. It’s a small facility. With only 56 beds, it’s not even the largest hospital in Tazewell County. Tazewell’s unemployment rate in September was 5.5 percent. Neighboring Buchanan and Dickenson counties were at 6.9 and 6.5 percent, respectively. Virginia’s unemployment was 3.7 percent that month.
That part of Virginia’s economy is changing as coal — which has lost tens of thousands of jobs to automation, energy market forces and environmental regulation — fades. Medicaid expansion helped rural hospitals in some depressed areas across the country, but Virginia didn’t expand Medicaid under Obamacare. So, that’s a lifeline Southwest Virginia doesn’t have.
“I think the next frontier has to be Southwest Virginia and how to do things differently,” Agee says. “It’s clear we can’t keep doing the same things economically that worked in the past … It is tough in Southwest Virginia. I think there’s more attention being paid to that than in a long time. I think it will bear fruit in time.”
In the meantime, Carilion is changing its focus in Tazewell to more primary care. It’s also contracted with the U.S. Department of Veterans Affairs to serve veterans in the area. Rural hospitals are likely to change a great deal, Agee says.
“I think our utility and dependence of hospitals, especially small hospitals, will decline,” she says. “I don’t think that’s a bad thing. I think we can provide really good care in new ways. The whole idea of technology is exploding … I think that’s going to change the way we do things. I think settings like urgent care, where you don’t need a whole hospital, are going to be the wave of the future.
“I think we’ve got to find more sophisticated, perhaps technological, ways to deliver care that’s less dependent on hospitals. That said, hospitals are important to the economy. Hospital care is still really important.”
And things may not be as dire as some portray them. “Even with all the conversation,” Agee says, “only two hospitals have closed in Southwest Virginia.”
Grandmother’s example
As a woman rising over a four-decade career through an organization and industry dominated by men, it’s almost a given that Agee faced challenges because she doesn’t a have Y chromosome. Mentioning the old line about Ginger Rogers doing everything as well as Fred Astaire, only backwards in high heels, Agee says, “Certainly in my business there’s been some gender bias.”
One source of Agee’s resilience was another strong woman. “I had a grandmother who I lived with as a young child, and she was widowed and went to work,” Agee says. “She made sure I knew who I was and was well-grounded. If I didn’t I could get a little swat on the behind. But she also told me in her own words, you need to do more. There was an expectation. You need to do more. You can and you should, so there was no question about will.”
Jeanne Armentrout, Carilion’s executive vice president and chief administrative officer, has been with Carilion for 35 years. Armentrout says Agee “surrounded herself with mentors” as she rose, then “she really gave that gift on to others,” including Armentrout.
Armentrout remembers when she was about to give her first presentation to Carilion’s board. Since she’d done this sort of thing many times before for other groups, “I thought I was prepared,” Armentrout says. Agee nudged her to prepare even more. This was a performance at a new level, a higher level, and it carried higher expectations. Armentrout practiced and refined her presentation. It was better because of Agee’s intervention. “She’s got that quiet, calm, thoughtful demeanor,” Armentrout says. “That’s where your power is.”
William Jacobsen, administrator at Carilion Franklin Memorial Hospital, had been out of health care for years, doing mission work in Asia, when he interviewed with Agee and her predecessor, Ed Murphy. Jacobsen decided to join Carilion because he felt the organization was doing the right things. Its focus was about the patients.
“Ed was a great visionary,” Jacobsen says. “Nancy had the stuff to make it happen.”
It would be difficult not to notice the presence of art at Carilion Clinic.
“We’re very focused on local art,” says Nancy Agee, Carilion’s CEO and president. “That’s not just appealing to patients. It’s also important for healing, and it sort of stimulates the creativity of caregivers and scientists.”
Carilion’s website explains that benefits of its healing arts program include shortened hospital stays, reduced need for pain medication, lower blood pressure and heart rate, and reduced stress and anxiety.
Carilion’s Dr. Robert L.A. Keeley Healing Arts Program puts art in lots of places, but the initiative also includes a healing garden, a labyrinth, art shows for Carilion employees and patients and the Burden Boat Sculpture. People passing the boat in the lobby of Carilion Roanoke Memorial Hospital are invited to write down their burdens and place them in the boat, a symbolic letting go. The collected “burdens” are ceremonially burned.
“Their focus on arts as part of healing has been present, in various forms, for a number of years,” says Cara Modisett, Carilion’s artist in residence in summer 2014. “As an artist in a number of genres, I understand and see significant value in that.”
One reason Modisett wanted to be involved was her experiences as a patient. She had three heart surgeries by the time she was 10.
“When I was a patient, even as a young child, I remember friends sending me things like modeling clay and books that I could be creative with and colored markers and things like that,” Modisett says. “A friend that became my seventh-grade English teacher sent me a journal, a blank book. I wrote stories in it about my surgery and my hospitalization from the point of view of a stuffed unicorn I had been given.”
As artist in residence Modisett encouraged other people to engage in art. She took patients stacks of journals with writing prompts, topics around which someone can start jotting down ideas.
She conducted writing workshops with the staff. She left boxes with writing prompts and paper and pencils all around the hospital. She edited one of Carilion’s Poems in the Waiting Room publications, including a piece crafted from the responses in those boxes. She wrote in public spaces, which inevitably led to conversations with visitors, staff and patients that became part of her work.
Modisett also is a pianist, so she played piano in the hospital alone and with cellist David Feldman. The most affecting project for Modisett was Family Treasures — helping terminally ill patients create things to leave behind. She especially remembers a woman in her 20s who wanted to create something for her young son. Modisett helped her gather and photograph significant objects from the boy’s life. Modisett helped the mother create a book of memories and messages for her son.
“Art expresses the deepest part of us,” Modisett says, “and a hospital is where the most profound, heartbreaking, joyous, frightening, wonderful things are happening every single day.”
The genesis of the Appalachian Regional Exposition Center (APEX) in Wythe County was the desire of the Southwest Virginia Horsemen's Association to have a place for horse shows. But do not call the exposition center a horse barn.
“I think that’s what some of the naysayers were calling it, a horse barn,” says Jeremy Farley, the county’s public information officer. “We didn’t call it the Appalachian Agricultural Event Center on purpose. We called it the Appalachian Regional Exposition
Center because we don’t want to paint ourselves into a corner with one type of entertainment.
“Whether it’s a horse show or a bridal show, I think that our goal is to have a facility where it’s [possible to do] all of it.”
APEX, which would include a 90,000-square-foot multipurpose arena, is a shift in strategy for the county, which invested more than $40 million developing the 1,200-acre Progress Park, leveraging a rail line and the intersection of two interstates to attract international corporations.
“Over the last generation, I guess, we were focused on industrial development,” Farley says. “We felt like at this time now we’ve got the infrastructure in place for industry, so it’s time to look beyond that and see about tourism as well.”
In 2014, the county paid $1.3 million for 90 acres for the APEX site near the intersection of Interstates 81 and 77. The project, which Weldon Cooper Center for Public Service estimated would cost more than $5 million, has received $1 million from the Virginia Tobacco Region Revitalization Commission.
Even when it was a horsemen’s association project, the facility was meant for more than horse shows. A 2008 plan included a demolition derby and a hot-air balloon festival among its potential events. That plan predicted the center would make a profit by its fifth year and inject as much as $5 million annually into the area’s economy. A 2014 Weldon Cooper Center study estimates something closer to $4 million. Wythe will be satisfied if the facility pays for its operation.
“We realize we’re not going to make money from the facility in and of itself,” Farley says, “but if you can have it breaking even, the benefit it will be to the county in so many other ways will be worth it.”
When Sheila Copenhaver was 13, she got off a bus at the end of every school day to work at her mother’s store in Rocky Mount, J&J Fashions.
“My first job was to fold jeans,” she says. “I would fold Wrangler $3.99 jeans. Then I got promoted to making bows. I just remember, as a 13-year-old, that all I wanted to do was be in a women’s clothing store.”
That ambition has worked out well. J&J Fashions today is three times the size it was when Copenhaver’s mother, Jewell Hunt, started the business with her sister, Juanita, in February 1968.
Copenhaver took over the business from her mother a few years ago. Hunt’s sister had developed health problems and left six months after the store opened.
Three years ago, Copenhaver opened a J&J Fashions store in Roanoke. It doubled its floor space in October. Copenhaver’s daughter, Victoria Tripp, now is a manager in the Roanoke store.
J&J recently held a celebration at the Rocky Mount store as it began its 50th year of business. In October, the store was nominated for the Roanoke Regional Chamber’s legacy award, an honor reserved for businesses that have survived for at least a half-century. (The winner was Wood’s Service Center.)
The store has changed over the years, but it has kept its focus on customers’ needs. At first, J&J carried “a little bit of everything,” Copenhaver says, but customers led the store to stock more upscale clothing and accessories. More of the store’s customers work outside the home now, so J&J hosts invitation-only events after 5 p.m.
“What has kept us in business is our personal service and carrying quality merchandise and caring about the customer,” Copenhaver says. “We have ladies who will call and say, ‘I want so-and-so employee. Could they help me at two o’clock on Saturday? I need an outfit for a cruise.’ And we have it picked out and ready for them.”
That type of service has built customer loyalty. “We have been very blessed to have a customer base that has followed us from day one,” Copenhaver says. “They have followed us, and their children have followed us, and it is just something to see how we have been blessed in our field.”
Paul Elswick is excited. “I’ve lived in Southwest Virginia all of my adult life, and I think it’s a turning point,” the CEO of Sunset Digital Communications says.
He is talking about his company’s $50 million purchase of OptiNet, the broadband network previously owned by BVU (Bristol Virginia Utilities). OptiNet provides cable, phone and high-speed internet service to roughly 12,500 Southwest Virginia customers.
“We think it’s a cornerstone for reinventing the economy in Southwest Virginia,” Elswick says.
That economy has depended on coal jobs, which have been declining for a long time. In 1985, the U.S. had more than 178,000 coal miners. In June, there were a few more than 50,000.
Elswick, whose company serves customers from Bluefield to Bristol and into Tennessee, says broadband can attract new jobs to the region. “Once we put it in place, all kinds of smart people will figure out how to use it, and we’ll start growing the economy,” he says.
His company plans to provide nearly 160 jobs, counting the people who will help expand the network.
“You’re talking about climbing poles, digging ditches, laying cable, going into people’s homes and doing professional installations without damaging their house,” Elswick says. “And then, back at the headquarters, you’ve got highly skilled people developing the virtual network, which is configuring switches and routers and stuff to route all the traffic … not to mention the back-office jobs of billing and marketing and sales and just everything it takes to run a business from soup to nuts; that’s what we’re going to do in-house.”
Sunset is a partner in a Mountain Empire Community College program preparing people to begin linemen training, just one example of how the company tries to find employees in the region it serves, says COO Ryan Elswick, Paul’s son.
“We’ve grown our own,” he says, “and we think there’s still a large untapped — relatively large untapped — group of people who are skilled or semi-skilled that we’ll be able to pull from.”
Sunset’s plans call for another $58 million in private investment in the system during the next five years, Paul Elswick says. Government investment may push that total past $150 million in five to seven years, he says.
Just a few hours before the June opening of Deschutes Brewery’s Roanoke tasting room, President and CEO Michael LaLonde was explaining the difference between the eighth-largest craft brewery in the country and international conglomerates such as Constellation Brands and Anheuser-Busch InBev. “Our success doesn’t start with billions,” he says.
The Bend, Ore-based brewery is making Roanoke its East Coast beachhead, with plans to begin shipping 190,000 barrels of beer from the Star City as far west as Kansas early in 2021. Deschutes beer has been in Roanoke stores for a while now. The company also has held two street pub events in the city, raising about $148,000 for local nonprofits. LaLonde, however, calls the tasting room just off the Downtown Market “our first concrete step into Virginia.”
Defining craft beer is increasingly complicated because large brewers are buying craft breweries. Anheuser-Busch InBev, for example, last year acquired Virginia’s largest craft brewer, Devil’s Backbone.
“I personally think ‘craft’ is a pretty powerful term, and I think it should mean something,” says Deschutes founder Gary Fish. But Fish seems unconcerned about the behemoths chasing his customers.
“Our goals are accomplished if we do what we know how to do as well as we know how to do it,” Fish says. “Competition is strictly about us. It’s not about the other guy. It’s about how well we do what we know how to do. If we do that, we’ll get our share of the market. They’ll get their share, everybody will succeed and, quite frankly, the consumer will benefit the most.”
Craft beer is traditionally a competitive yet cooperative market. Some Roanoke brewers, for instance, collaborated with Deschutes to create a beer served at the most recent Roanoke street pub.
“We just want excellent beer,” LaLonde says. “We want the entire craft beer community to be at that kind of level.”
Fish and his family own most of the company he founded nearly 30 years ago, but employees own about 8 percent.
The company’s mantra, LaLonde says, is “Do your best. Next time, do it better.”
So far, the formula seems to be working. “I’ve found that when you have an impact on a company,” LaLonde says, “it’s a better place to work.”
Provost Thanassis Rikakis discusses the university’s Beyond Boundaries Destination Areas with a student group. Photos courtesy Virginia Tech
Virginia Tech is preparing for 21st-century competition.
“Because the knowledge game is a global game, the competition for talent in knowledge will be global,” says Virginia Tech Provost Thanassis Rikakis. “The institutions that will be able to compete in a global knowledge game will be first-rate institutions, and the institutions that won’t be able to compete in the global knowledge game will have the danger of becoming second-rate institutions.”
Virginia Tech does not intend to be second-rate. It has designated five “destination areas,” spheres in which the university intends to be a global leader by developing teams aimed at solving 21st-century problems. (See interview with Dennis Treacy, rector of the Virginia Tech Board of Visitors)
These teams will work not just across disciplines and traditional academic divides, but also across the boundary between campus and commerce, collaborating with companies and involving students in real-world challenges. A team might, for example, include engineers, designers, programmers, technical writers, marketers, company representatives and line workers.
That approach to problem solving may sound revolutionary, but Rikakis calls it evolutionary. Destination areas put interdisciplinary studies on steroids and yoke them to an expansive, modern interpretation of a land-grant university’s traditional mission.
New land-grant mission
Since Virginia Tech’s founding in 1872, land-grant colleges have sought to bridge the gap between academic study and practical application. The most visible manifestations were research stations and extension offices that applied science to agriculture. As society evolved, so did Virginia Tech’s focus. It still tries to close that gap between the academy and the economy, but the Virginia Corporate Research Center in Blacksburg may be more representative of the modern land-grant mission. It was created in 1985 to attract existing tech companies while incubating new ones.
Virginia Tech’s creation of destination areas is the next step, building on the university’s strengths to solve complex global, systematic problems. Virginia Tech still needs to do things that benefit Virginia, Rikakis says, but it needs to do them in a global context.
He says 21st-century problems are too big to fit inside one discipline. The university needs to bring all its knowledge to bear on those problems. But not all of them. “You can’t be a global leader in everything, right?,” Rikakis says. “You have to choose a few things for which you can be a global leader; you can be a global destination for talent. That doesn’t mean you stop being a comprehensive university. You’re still a comprehensive university.”
Choosing destination areas meant Virginia Tech had to focus in on its greatest strengths. “Nobody is going to believe you’re a leader in a complex space if you’re not a leader in the components of the space, right?” Rikakis says.
But strength within the constituent disciplines wasn’t enough. The university also needed strong partnerships beyond its campus, linking up with companies facing issues the destination areas are meant to confront. The last element was faculty buy-in. It’s difficult to succeed if the people leading and coordinating the effort aren’t enthusiastic about the mission.
For its first five destination areas, Virginia Tech chose: Adaptive Brain and Behavior; Data Analytics and Decision Sciences; Global Systems Science; Integrated Security; and Intelligent Infrastructure for Human-Centered Communities.
Intelligent Infrastructure
Intelligent Infrastructure provides a good example of how the destination areas were chosen and how broad they can be. This sector includes automated vehicle systems; smart design and construction; energy; and ubiquitous mobility, which the Virginia Tech website describes as the “location-agnostic promise of news communication and information technologies.”
“It just so happens that we’re great in all four,” Rikakis says. “So Intelligent Infrastructure was a great area for us to claim leadership because we were very, very good in the components. We just have to put them together and then re-imagine the built environment of the 21st century.”
Brian Kleiner, director of Virginia Tech’s Myers-Lawson School of Construction, says his school, which falls under Intelligent Infrastructure, was “sort of a prototype” for destination areas. It’s clearly interdisciplinary, Kleiner says, because he reports to the engineering and architecture deans.
The school combines research and education, exploring how different disciplines can cooperate on projects. That part is mirroring the real world, says Kleiner, who cites a recent visit to a construction company working with the university. A group of Tech graduates at the company included a construction program graduate but also an English major doing technical writing and another Hokie working in human resources. They told Kleiner that if they could have taken one class that had them working together before graduation, “We would have been six months ahead of the curve.”
The construction program graduate almost certainly had some real-world experience before graduation. “Everything we do its designed to integrate with industry,” Kleiner says. “We have industry partners on all our projects.”
The school also involves students in all sorts of projects, including Elon Musk’s ultra-high-speed travel Hyperloop competition, FutureHAUS (Tech’s prototype house of the future) and an exoskeleton designed to help Lowe’s employees lift products more safely and easily. “We’re in a lot of different places,” Kleiner says.
Multidisciplinary drones
The Intelligent Infrastructure Destination Area will bring students from other disciplines together in the kind of teams they’re likely to join in the working world. Drones, Kleiner says, represent a good example of the kind of projects that could use a multidisciplinary team. A group working on drones might need aerospace engineers along with people equipped to deal with policy, laws, programming and even instruction manuals.
Much of Kleiner’s research deals with the interaction of humans and machines — “figuring out what the machine should do and what the human should do and not just automate because we have the ability to.”
At least some of Mark Blanks’ work involves the interaction of automated machines with automatic control systems. He is director of the Virginia Tech Mid-Atlantic Aviation Partnership. In June, the partnership hosted a test of a NASA-designed air traffic control system. The unmanned system is designed to manage autonomous air traffic — drones — in a chunk of airspace that traditionally had very little traffic.
Below 500 feet, there has been little activity beyond medical helicopters and crop dusters, Blanks says. Now, there’s the potential for all sorts of hobby and commercial drone traffic. The test has as many as five unmanned aircraft in flight at a time, including one simulating a public-safety search, which requires other drones to adjust their flights to give the search vehicle priority.
The Intelligent Infrastructure Design Area got a boost in April. The university announced a $25 million gift toward the $78.45 million the university plans to spend on facilities for Intelligent Infrastructure. As a result, Rikasis says, Intelligent Infrastructure may get state-of-the art facilities sooner than other destination areas. See Fundraising.
The university’s drone program already has one new important piece of infrastructure, an 80-foot-tall netted enclosure nearly the size of a football field. Because it’s enclosed, drones can be tested there without needing to get FAA approval. That could speed up research considerably. “It’s a playground for innovation,” Blanks says.
While drones get a lot of attention, they’re “just one piece of the pie for autonomous technology,” Blanks says, and Virginia Tech has its fingers in a lot of pies. Autonomous vehicles are moving on land and in water as well as in the air. Blanks says Virginia Tech is becoming the place to go for autonomous vehicle technology. “It’s more than just a test bed,” Blanks says. “We expect to see improvement in how we go about our daily lives.”
Blanks is talking about self-driving Uber-style cars and other innovations appearing in Blacksburg sooner than they show up in other places. “I think we’ll see the Jetsons-type age sooner than we expected because of the work going on here,” he says,
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