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7 requirements to attract and keep younger workers

We asked our November cover story’s interview subjects to suggest top requirements to attract and keep younger workers. Here are their suggestions:

  1. Have a purpose. If your business’s only cause is to improve shareholder value or increase its margins, say workforce experts, you’re all but dead to younger talent. Connect your work to a higher purpose. “Our best people are driven to be part of an organization that is changing a norm or a cause,” says Dominion Payroll CEO Dave Gallagher.
  2. Encourage collaboration. Forget top-down commands; start crowdsourcing ideas. “They want to network with peers and solve problems,” says Judith Pahren of Capital One. That means more open work spaces, more team-building and volunteering together, and a lot more open discussions.
  3. Be flexible. Focus on how well the job gets done, not on the hours someone is working or where. If someone wants to come in later or trade a weekday for a weekend, make that possible, advises Isabelle Tobe, 22, marketing coordinator at Dominion Payroll. Don’t limit your thinking about what an office means: Your best employees could be working from home in another state.
  4. Be transparent. Share good news, but also be upfront about bad. Millennials and Gen Zers don’t want to hear it from someone else. They’ll find out anyway, so be the first to tell them.
  5. Let them grow. Training to improve the job they have is essential to younger workers. So is offering ways to expand their skills, from online training to mentorship programs. Capital One brings inspiring speakers to its McLean campus, ranging from primatologist Jane Goodall to the rapper and activist Common. Millennials “want to explore,” says Reggie Leonard II, associate dean for career connections and community engagement at the University of Virginia’s School of Data Science.
  6. Be inclusive. Younger workers demand workplaces that are welcoming to all races, genders, religions and sexual orientations, says SIR’s Martin. To attract and keep younger workers, be sure to stamp out any indication of discrimination and unfairness.
  7. Bring feedback. Be clear and direct about what is expected, what is working and what is not. While sensitivity is valued, clarity is more so. Be sure to make the feedback regular and specific, “but be open to using different communications tools,” says U.Va.’s Leonard. Younger people might be happier with a quick text or Slack message rather than meeting in person or over a phone call.

It takes a Tribe

Nestled in the Blue Ridge Mountains, 30 miles northeast of Wytheville and 30 miles southwest of Blacksburg, small-town Pulaski has a charming Mayberry feel, with its picturesque downtown and 19th-century architecture.

But it’s also kind of in the middle of nowhere. And that, says Pulaski County Administrator Jonathan Sweet, is exactly why millennials should be clamoring to move there.

“What makes this place unique is that Pulaski is totally a blank landscape,” Sweet says. “It’s a blank canvas that has the ability to be developed. … It’s not local government trying to force a transformation. It’s young, talented millennials — they’re going to say, ‘There’s an opportunity here.’”

Sweet has reason to hope young, tech-friendly entrepreneurs discover and adopt the county and its seat, the town of Pulaski.

By almost every measure, Pulaski faces tough times. Incomes, health quality, job opportunities, education — all are notably below state and national averages.

Pulaski County’s population has dwindled over the decades to its current 34,500. The Weldon Cooper Center at the University of Virginia projects it will drop further, to 31,000, by 2040.

A few years back, The Washington Post ran a big article about Pulaski headlined, “Can rural America be saved?” (Its conclusion: a doubtful maybe.)

The problems confronting Pulaski are common to rural areas throughout Virginia. Jobs are scarce, aging residents have health problems and, as manufacturing shifts elsewhere, their economy is faltering.

Now, with the largest generation in the nation’s history flooding the U.S. workforce with as many as 85 million millennials, regions around Virginia are fighting to attract them, their income and their investments. If they succeed, their regions could thrive. If they fail, their slip down the economic ladder will likely continue.

That’s what inspires Sweet. He argues, in fact, that Pulaski can reverse its decline by importing thousands of millennials and Gen Zers. He rejects the Weldon Cooper Center’s dire economic outlook for Pulaski and says he plans to grow the county’s population to 40,000 by 2030.

“It’s like a doctor telling us we’re prediabetic and we refuse to accept the prognosis,” he says. “We think that if we work hard, exercise and change our habits, we can reverse that trend, and that’s exactly what we’re doing.”

The county plans to do this by creating jobs, diversifying its housing stock, investing in public education and improving local quality of life — factors Sweet says will be key to attracting young professionals.

One big complication to this plan is that millennials are flocking to cities like Austin, Denver, San Francisco and, to a lesser degree, Richmond — places with personality, job opportunities, arts scenes and fun. Some data suggests that as millennials age into their later 30s, a smaller but significant number of them are moving out of the largest cities and into nearby suburbs, in search of better schools and larger homes, according to a 2018 Wall Street Journal analysis of  U.S. Census data.

But most analyses indicate that millennials aren’t headed to the Pulaskis of the world.

Still, Sweet argues that his little community has a real shot at attracting younger people.

And the proof is a group of young entrepreneurial locals he has dubbed the Tribe — a moniker that has caught on with the regional media.

The group of more than a dozen 20-somethings, some still in college, call themselves the Pulaski Crew, however. One of them, Tyler Clontz, was elected to Pulaski Town Council last year.

Over the last three years, advised by their mentor, local real estate developer and entrepreneur Steve Critchfield, the Crew has leveraged federal development grants and historic tax credits into a portfolio of 15 single-family rental properties valued at over $1 million.

“This group is top-notch,” Critchfield says. “This would not work if you did not have these talented and responsible entrepreneurs. They have taken these blighted homes and put in sweat equity … and put them on the rental market.”

The Pulaski Crew’s unofficial leader, Luke Allison, a 28-year-old native of nearby Tazewell, says that he and his buddies are committed to revitalizing the town and reversing its decline. “Pulaski is a real gem,” he says.

The group intends to entice more Virginia Tech graduate students, already their top renters, to Pulaski by offering a lower cost of living than Blacksburg. They’re in discussions with Habitat for Humanity, the Virginia Housing Development Authority and the Virginia Department of Housing and Community Development to discuss how they might develop a stock of affordable homes for sale in the community.

To make the town more millennial-friendly, they plan to open a coffee shop, a beer taphouse, a virtual-reality center, a business center with meeting spaces and an indoor arena to play low-power air-gun games known as airsoft.

“The best way to get … [younger residents] here is to give them an experience,” explains Radford University senior Jacob Prine. He intends to open a marketing company and IT consultancy in Pulaski.

Partly due to the Tribe’s investments, Sweet says, housing values in downtown Pulaski have increased more than 30% since 2017.

Austin Stromme, a 21-year-old student at New River Community College, is the property manager for the group’s real-estate arm, Kethanos. “It’s been a great experience,” he marvels. “I’m taking everything in from Steve [Critchfield] and Jonathan [Sweet].”

Meanwhile, the county is working on infrastructure. In 2017, Pulaski residents voted for a $47 million bond issue to pay for a new middle school. Pulaski officials have announced 1,400 new jobs in the last 2½ years, with more than 1,000 of those jobs still unfilled.

The plans go on. Along with solar and wind projects, Sweet says, Pulaski aspires to become the largest producer and processor of hemp in Virginia.

“What we know about millennials is, they want to be part of something,” the county administrator adds confidently. “Well, this is really something to be part of. We’re going to change the course of an entire community.

Read more about millennials in the workplace in November 2019’s cover story.

Work stoppage

One of the arguments for expanding Medicaid is that the cost of health care hits the working class hard.

Nationally, more than half of uninsured people struggle to pay their medical bills, harming their credit ratings and their finances.

According to the nonprofit Virginia Health Care Foundation, the average percentage of medical debt in collections in the state is 18%. But in poorer localities, the percentage of patients with overdue medical bills climbs as high as 43%. Medicaid expansion is intended to offset this deluge of debt. A 2017 study by the National Bureau of Economic Research of 5 million credit records in states that expanded Medicaid showed a reduction of medical debt in collection by $3.4 billion in the first two years.

But poor health takes a toll on more than finances, says Deborah Oswalt, executive director of the Virginia Health Care Foundation. Stress over an ill family member or an untreated disease can cause its own difficulties, she points out: “Can you imagine living with that sword of Damocles over your head all the time?”

Last year, the foundation, which supports free clinics and community health centers across the state, received a $250,000 grant from Optima Health to help enroll Virginians in Medicaid. As part of that grant, the foundation has trained about 2,500 people working in various aspects of health care around the state in Medicaid enrollment procedures. The most common words the trainees use to describe their patients’ reactions, Oswalt says, are “relief” and “gratitude.”

Many of those enrolled in Medicaid have complex health problems such as hypertension and diabetes, and a significant number — more than 15,000 — have problems with substance abuse, the state Department of Medical Assistance Services (DMAS) reported this May.

Treating chronic, debilitating health problems like those takes time. That may complicate the next major phase of Medicaid expansion in Virginia: the work requirement.

As part of the compromise that broke Virginia’s firewall against Medicaid expansion, some of the state’s enrollees are supposed to go to work.

Virginia is seeking a waiver from federal authorities to approve its work requirements plan. If implemented, Virginia’s plan would require non-exempted Medicaid enrollees to have some form of work for at least 10 months out of a year or face losing Medicaid health coverage.

However, the Virginia proposal offers a number of alternative ways to meet those work requirements, including job training, job seeking, education and community volunteering. In addition, it would exempt pregnant women and primary caregivers for children or the elderly, as well as people with serious medical conditions.

So far, nine states have received federal approval for work requirements. Four of those states are in the process of implementing the requirements, though three — New Hampshire, Kentucky and Arkansas — have been blocked by a federal judge who called their work requirements overly strict.

Conservatives have argued for years that requiring welfare recipients who can work to do so will spur them to earn their way out of poverty. The Trump administration has pointed out that states’ Medicaid work requirements align with that of other federal welfare programs. A spokesman for the federal Department of Human Services’ Centers for Medicare and Medicaid Services called the Medicaid work requirement an effort “to give states greater flexibility to help low-income Americans rise out of poverty.”

In Virginia, the discussions, legal issues and time it will take to put in place the final agreement means the work requirement is unlikely to take effect before 2021, DMAS officials have said.

This has exasperated conservative lawmakers, who overwhelmingly voted against Medicaid expansion and saw the work requirement as its one saving grace.

“This just isn’t what we were promised,” Sen. Stephen Newman, R-Bedford, told DMAS Director Jennifer Lee during a meeting this spring. “It just seems like it was delay, delay, delay.”

‘A whole new day’

It wasn’t the work that proved too much for Jean Jackson. It was the drive home.

Even though cataracts had begun clouding her eyes, she felt capable of doing her job as an inspector of prepared pasta at the Nestlé refrigerated foods plant in Danville. But after she’d finished her shift, it would be dark by the time she got behind the wheel to go home. And on the road the cataracts turned oncoming headlights into blinding flashes.

Jackson had health insurance through her job but says doctors told her the cataracts were not severe enough for insurance to cover.

Worries about causing an accident led Jackson to take early retirement two years ago, at age 62. She now gets $924 a month in Social Security. Had she held on and retired at 66 as she had planned, she says, she would be receiving more than twice that.

When Jackson left her job, she also joined the 13% of Danville residents and 10% of Virginians without medical insurance. She resigned herself to limited vision. Her other health issues, such as diabetes, went largely untreated.

Then, this year, Medicaid expansion came to Virginia. Jackson was among the first in the state to enroll. Earlier this year, doctors removed her cataracts.

“It’s a whole new day,” she exults.

Questions remain
Jackson’s recovered vision is the sort of outcome proponents of Medicaid expansion had in mind when they argued that Virginia could not afford to continue its longstanding policy of offering Medicaid only to a few thousand of its poorest citizens.

But as the state’s businesses and workers forge ahead into this new world of public health, a lot of questions remain in Medicaid expansion’s first year. Will hospitals and health-care organizations see the benefits they and many economists projected? Will the state create a healthier, more productive workforce?

Under the expansion passed by the General Assembly last year, people can enroll in Medicaid if they earn up to 138% of the federal poverty level — $17,236 for individuals (roughly equivalent to working full time at $8.62 an hour) and $29,435 for a family of three. Virginia had been operating under one of the nation’s most restrictive Medicaid systems, ranking 46th in per-capita Medicaid spending by states in 2018, according to a study by the state Joint Legislative Audit and Review Commission (JLARC).

The commonwealth’s Medicaid expansion law took effect Jan. 1. As of late July, more than 300,000 of the estimated 400,000 adult Virginians eligible for Medicaid expansion had enrolled, according to the state Department of Medical Assistance Services (DMAS). (Another 330,000 uninsured Virginians are not eligible for Medicaid, even with the expansion.)

Economists say it’s too early to tell the overall impact of Medicaid expansion. “It would likely take a few years of data before [the impact] could be fully evaluated,” says Terance J. Rephann, a regional economist with the University of Virginia’s Weldon Cooper Center for Public Service, who has studied Medicaid expansion.

Nonetheless, the potential for a better bottom line seems to be inspiring the state’s leading hospital chains to go on a building spree.

Under pressure
In recent years Virginia’s hospitals have been working on tight margins. A February analysis by the Virginia Hospital and Healthcare Association found 48% of Virginia hospitals had operating profit margins in 2017 at or below 4%, and 22% operated at a deficit. The issue was particularly acute among Virginia’s rural hospitals, with 57% operating in the red.

Virginia’s acute-care hospitals provided about $1.1 billion in uncompensated care in 2017, according to a report prepared for DMAS and released this July by the Health Behavior and Policy division of Virginia Commonwealth University’s School of Medicine. That came to 5.9% of total operating costs, compared with about 4% for hospitals nationally.

Using other states’ experience with Medicaid expansion as models, the VCU study’s authors calculate that Virginia hospitals could see uncompensated costs decline after Medicaid expansion by $290 million to $480 million — a 26% to 43% reduction.

In a separate report, Virginia Health Information, the state agency tracking health-care data, said Virginia’s 73 acute-care hospitals valued their uncompensated charity care at $2.56 billion. The agency calculated the actual cost of that care to hospitals at $736 million.

However it’s figured, uncompensated care “obviously puts a lot of financial pressure” on hospitals, says Donald B. Halliwill, CFO of Carilion Clinic. The Roanoke-based nonprofit operates more than 200 clinics, hospitals and other medical offices in Southwest Virginia.

Changing financial picture
In Virginia, Medicaid will reimburse hospitals for 71% of enrollees’ care in the first phase of expansion, rising to 88% soon after.

That change in financial realities has given Carilion confidence to forge ahead with a $300 million expansion to Roanoke Memorial Hospital, Halliwill says. The project is part of Carilion’s planned $1 billion investment in capital improvements.

While it’s not the only driver,  “Medicaid expansion and the positive impact from that … has allowed us to feel more comfortable that we can make those reinvestments,” Halliwill adds.

Similarly, Inova Health System,  based in Fairfax, is pushing forward with a $300 million upgrade to its Loudoun County hospital. In June, Inova announced an agreement with Optima Health to increase access to its network by Medicaid patients, whom the companies say total 274,000 in Northern Virginia.

Under the expansion plan brokered last year by state legislators and hospital chains, which falls under the federal Affordable Care Act, the U.S. government will pay 90% of the cost of health care for those Virginians insured under Medicaid, or about $2.4 billion. Virginia’s 10% share will be covered by new assessment fees — a tax, essentially — on hospital revenues.

In the expansion deal, 69 private acute-care hospitals are footing the bill for the state government’s share of Medicaid (specialized hospitals such as children’s, psychiatric and rehabilitation-care centers are exempt; so are medical centers operated by Virginia Commonwealth University and the University of Virginia).

This year, the assessed hospitals will pay the state an estimated $281 million. In 2021 the assessments will come to $763 million.

Even with that extra cost, expansion will bring hospitals $2 in additional revenue for every dollar they pay the state under the assessment plan, DMAS Director Jennifer Lee told the state Senate Finance Committee in May. After paying the state assessments in 2021, the hospitals will record a net increase of $1.6 billion in Medicaid reimbursements, Lee said.

Last year Bon Secours Virginia Health System, which operates seven hospitals in the commonwealth, treated 44,000 nonpaying patients at a cost of $200 million, says Rhodes B. Ritenour, the nonprofit’s vice president for external and regulatory affairs.

“It was unsustainable in the long term,” Ritenour says. “Now we are going to be reimbursed for a lot of that care.”

Building on expansion
While he cautions that “it’s too early to tell” what impact the change in reimbursements will have, Ritenour notes that having a way to offset at least some expenses for charitable care has encouraged Bon Secours to invest $77 million in a new 75,000-square-foot hospital and health complex in Suffolk.

In February, Bon Secours announced plans to spend $119 million expanding its St. Francis Medical Center in Chesterfield County, adding 55 patient beds. It’s also proposed building a new emergency care and imaging center on the campus of John Tyler Community College in Chesterfield.

With Medicaid funds now available, expansions and upgrades are easier for the organization to pursue, Ritenour says. “It gives us leeway.”

The Health Wagon, which runs stationary and mobile free clinics in Southwest Virginia, recently opened a new clinic just for Medicaid-enrolled patients in Coeburn, a town in Wise County.

Community health centers in Southern and Southwest Virginia are able to expand their operations because they have more paying patients, says Deborah Oswalt, executive director of the Virginia Health Care Foundation. More insurance providers are entering these regions, which had the highest rates of uninsured adults in the state, because it’s now financially viable, she adds.

As for Jean Jackson, now that she can see clearly again, she is not planning on going back to the Nestlé plant. Instead she is throwing herself into volunteering with Mothers Stronger Twogether, a group she helped found to combat gun violence. Danville has one of the highest per-capita crime rates in Virginia, and murder claimed the lives of Jackson’s son, grandson, sister and nephew.

With her cataracts gone, Jackson says she is more able to do the group’s work such as helping calm crowds at crime scenes. “I can get up,” she explains, “and go.”