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Come together

Virginia is seeing a wave of bank mergers and acquisitions, a trend that could intensify, banking experts say.

“We could potentially see a record-setting year for bank mergers and acquisitions,” says John Asbury, president and CEO of Richmond-based Atlantic Union Bankshares Corp. and chairman of the Virginia Bankers Association.

Banks are reaching for scale, meaning greater size and efficiency, explains Asbury.

At least six mergers involving 10 Virginia-based banks have been announced in the past year.

Three distinct market forces — tied in large part to the effects of the coronavirus pandemic — have converged to fuel the merger and acquisition environment, banking experts say:

Prolonged low interest rates continue to shrink bank profit margins.

Subdued loan growth hampers bank revenue.

Demand to invest in more digital and technology options has risen.

Until the economy shows sustained improvement and excess liquidity is absorbed, nearly 0% short-term interest rates likely will continue and lending will remain soft, Asbury says.

What’s more, safety precautions enacted during the pandemic shifted the banking experience to more online transactions, underscoring the need for even more technology and cybersecurity measures.

While these are the main drivers behind rising M&A activity, bankers also face prospects of a tighter regulatory environment and higher tax rates imposed by the federal government.

All point to the notion that bigger is supposedly better. Current wisdom dictates that the more resources a bank possesses, the more efficient and profitable it will be.

Take for example the pending acquisition of Community Bankers Trust Corp., the Henrico County-based parent of Essex Bank, by Charleston, W.Va.-based United Bankshares Inc. It makes sense from a size and scale perspective, says Rex L. Smith III, president and CEO of Community Bankers Trust.

“A lot of time, effort and costs” go into staying competitive, complying with regulations and keeping up with the latest in technology, Smith says.

With $1.7 billion in assets at Essex Bank as of March 31, Community Bankers Trust agreed in June to be acquired by United Bankshares, parent company of United Bank, with $27 billion in assets.

The $303.3 million deal, marking United’s 33rd acquisition since the late 1980s, is expected to close in the fourth quarter, pending regulatory and shareholder approvals. Smith will be retained as Virginia regional president.

The transaction will open new markets for United Bank in the Richmond, Northern Neck and Lynchburg areas and in Baltimore and Annapolis. And it also will give Essex Bank (which would be merged into United Bank) deeper pockets with which to compete more effectively.

Scaling up

Whitehurst
Whitehurst

“The recurring theme in bank mergers is scale,” says Bruce Whitehurst, president and CEO of the Virginia Bankers Association. “Economies of scale lead to more efficient organizations, which should be more profitable and provide more growth opportunities.”

The more assets an acquired bank brings with it, the more opportunity the merged bank has to benefit from economies of scale as well as having more flexibility with product offerings.

“It’s very difficult to find a $1 billion bank. They’ve either been gobbled up or they don’t exist,” especially in a well-performing market like Richmond, Smith says, noting Essex Bank’s appeal to United Bankshares.

Other mergers announced or completed this year include:

Virginia National Bank acquired Fauquier Bankshares Inc. in April, creating a publicly traded combined bank with $1.7 billion in assets and $1.5 billion in deposits. Photo by Caroline Martin
Virginia National Bank acquired Fauquier Bankshares Inc. in April, creating a publicly traded combined bank with $1.7 billion in assets and $1.5 billion in deposits. Photo by Caroline Martin

Virginia National Bank in Charlottesville with The Fauquier Bank in Warrenton (completion announced April 1).

First National Bank, parent company of First Bank, in Strasburg with The Bank of Fincastle in Botetourt County (expected to close in the third quarter).

Charlottesville-based Blue Ridge Bankshares Inc., parent of Blue Ridge Bank, with Richmond-based Bay Banks of Virginia Inc., parent of Virginia Commonwealth Bank (completion announced Feb. 1).

Blue Ridge Bankshares with Fairfax-based FVCBankcorp Inc., parent of FVCbank, creating the state’s fourth largest community bank (deal expected to close by early 2022).

Pinnacle Bankshares Corp., parent of First National Bank, in Altavista and Virginia Bank Bankshares, parent of Virginia Bank and Trust, in Danville, completed their merger Nov. 2, 2020.

“There are ample reasons to buy a bank and ample reasons to sell,” says Steven C. Yeakel, president of the Virginia Association of Community Banks. “I don’t see anything in the near term that will slow that down.”

Although large regional banks buy smaller banks or, on occasion, equal-size institutions merge (such as the combination last year of banking giants SunTrust Banks Inc. and BB&T Corp. into Charlotte, North Carolina-based Truist Financial Corp.), community banks “are where you see the most activity” for mergers and acquisitions, Yeakel says. “There are more buyers out there than sellers.”

About 100 community banks (defined by Congress as banks with less than $10 billion in assets) were in operation in Virginia when Yeakel became association president in 2013. Due to consolidations, the state now is home to about 60 community banks. 

Meanwhile, the number of de novo — or startup banks — has shriveled, intensifying competition for the remaining banks. Due to onerous regulations and high capital requirements, there have been fewer than
60 new banks chartered nationwide since 2010. More than twice that many banks opened each year in the decade before the Great Recession. Here in Virginia, only a few startup banks — including 2-year-old Trustar Bank in Great Falls and Integrity Bank for Business, which launched in
Virginia Beach in May — have opened during the last 10 years.

Despite their shrinking numbers, “the community bank brand is good and getting better,” Yeakel says.

Community banking is a streamlined business model based on local deposits and loans and local decision-making, Yeakel explains.

Yeakel
Yeakel

Community banks were robust participants in the Paycheck Protection Program under the federal CARES (Coronavirus
Aid, Relief and Economic Security) Act, a $2.2 trillion economic stimulus signed into
law by President Donald Trump in March 2020. (The PPP loan program incentivized small businesses to keep employees on payrolls.)

And community banks in Virginia maintained a deposit market share of 8.4% at the end of March 2021, up slightly from where it was before the pandemic, indicating resilience.

Like a lot of sectors, banks also are faced with having to make big technology upgrades to provide their customers with better products and services, as well as upping their investments in cybersecurity, Yeakel says, and this can be costly for smaller banks.

“Consolidation is across the board, going on in most industries, not just banking. Technology is a large driver,” he says. “I do think the trend will continue. To what extent is a bit of a mystery.”

New regs on horizon?

Kent Engelke, chief economic strategist and managing director at Capitol Securities Management Inc., a brokerage and investment firm in Henrico County, says the most pressing issue for banks is not economic, though.

“The biggest risk is government regulation,” Engelke says. “Banks will be and have been penalized for taking risks.”

Government mandates decades ago required banks to loan money to risky borrowers to increase homeownership. But risky lending practices and subprime mortgages led to a slew of foreclosures during the Great Recession, resulting in the 2010 passage of the Dodd-Frank Wall Street Reform and Consumer Protection Act to improve accountability and transparency in the financial system. And those increased regulatory burdens significantly added to the cost of compliance for banks and other lending institutions. Smaller banks that had difficulty meeting the new costs merged or were absorbed by larger banks to achieve the greater scale needed to compete in the new environment.

Engelke, who has served on two bank boards, sees a similar scenario playing out with a new push requiring banks to produce reports on their impact on climate and the environment, “costs that could be astronomical for smaller banks.”

The largest banks have pledged $4 trillion in ESG (environmental, social and governance) investing over the next 10 years.

In May, President Joe Biden signed an executive order related to “Climate-Related Financial Risk,” taking steps to prepare the federal government to address climate change and other ESG issues through financial regulation.

“Today, the feds are mandating ESG lending,” Engelke says. “Will this blow up like securitization?”

Strasburg-based First National Corp. (the bank holding company of First Bank) is expected to complete its acquisition of The Bank of Fincastle in the third quarter. Photo by Meridith De Avila Khan
Strasburg-based First National Corp. (the bank holding company of First Bank) is expected to complete its acquisition of The Bank of Fincastle in the third quarter. Photo by Meridith De Avila Khan

That’s not only probable, but also likely, Engelke says. Massive sums of money will be spent to ensure compliance and that doesn’t include the human cost, he says. “It is exhausting to live in fear where regulatory entities are not viewed as a resource, but rather as an enforcer.”

Greater regulation likely will lead to even more mergers and acquisitions, Engelke says.

Smith with Essex Bank acknowledges that complying with ESG regulations could bring additional costs, but he doesn’t think those will be as overbearing as a corporate tax rate increase also proposed by the Biden administration. “That is the one we worry about.”

Whitehurst with the Virginia Bankers Association says ESG lending may affect large banks more than community banks. However, he points out that unlike Dodd-Frank, which doubled regulatory burdens on banks of all sizes, adding layers of complexity and cost, it’s not yet clear how ESG will pan out.

That said, banks came through the pandemic better than expected. Predictions of massive consumer and business loan defaults did not come to pass. “Banks have come through in a much healthier position with their loan portfolios than anyone could have imagined a year ago,” Whitehurst says.

But growth in consumer and business deposits — driven by federal stimulus funds, PPP loans, expanded employment benefits and less consumer spending during the pandemic — has left the industry with high liquidity levels but lower demand for loans, experts say.

Another challenge is running a bank in a persistently low-interest rate environment when the basic business plan for banks is to lend 75 cents to 95 cents on every dollar in deposits, Whitehurst says.

And with loan to deposit ratios down and interest rates low, opinionated banking investors may push for more consolidation.

In such a challenging environment, Whitehurst says, “If a bank feels like combining with [another] bank is going to provide a greater opportunity to grow earnings [and] … to provide an adequate return to your shareholders, that could promote more merger activity.”

Work to begin next year on GMU’s $168M Arlington campus expansion

Move over, Silicon Valley. Northern Virginia is poised to become the next super hub for tech talent.

The charge is being led in part by George Mason University, which is bringing together a diverse community of digital innovators at its growing Arlington campus.

The university is tearing down an old building and replacing it with a 360,500-square-foot research, learning and business center for graduate students, educators, entrepreneurs and industry partners.

The $168 million expansion — sparked by Amazon.com Inc.’s HQ2 East Coast headquarters under development in Arlington — is central to the state’s Tech Talent Investment Program designed to produce 31,000 more graduates in computer science and engineering during the next 20 years. Mason is one of 11 universities taking part, committing to graduate 2,277 bachelor’s and 5,328 master’s degree holders.

The university received an $84 million investment from the state and has raised $21 million toward its matching $84 million.

“That infusion accelerated our progress to expand our programs,” says Liza Wilson Durant, associate provost of GMU’s Strategic Initiative and Community Engagement and associate dean of the Volgenau School of Engineering.

GMU’s goal is to add 15,000 more computer science and engineering graduates during the next two decades, she notes.

Led by a team of developers named Mason Innovation Partners, construction of the building set to house GMU’s Institute for Digital InnovAtion (IDIA) and School of Computing is expected to begin in spring 2022 following demolition this fall of an existing building on the site. Bethesda, Maryland-based Edgemoor Infrastructure & Real Estate will be the lead developer and investor, the university announced in late February.

The futuristic workplace/laboratory/business incubator, which will include ground-floor retail and underground parking, is targeted to open in summer 2025, dovetailing with Amazon’s expected completion of HQ2, including The Helix, its corkscrew-shaped, tree-lined centerpiece.

“You have to give credit to Amazon for pushing the envelope,” says Arlington Economic Development Director Telly Tucker, a member of Mason’s innovation advisory council. “Amazon is shaping Arlington’s economic future.”

GMU’s building may not be as flashy as The Helix, but it will incorporate more than a modern design and a goal of LEED platinum certification, the highest energy-efficiency rating. 

Interior spaces will be flexible to suit the emergence and development of ideas, Durant says. The project will inspire “serendipitous engagement as we collide together in sparking innovation and new companies.”

A diversified portfolio

From tea to trucks to technology, an eclectic blend of industries settled into the Roanoke/New River Valley region in 2020.

Some companies brought new operations to the region, while others expanded existing facilities.

Traditional Medicinals kicked off 2020 with its January announcement of a new facility in Franklin County, manufacturing herbal teas and supplements — its first move outside of its home base in Sebastopol, California.

Mack Trucks started full production last September on a new line of medium-duty trucks in Roanoke County, with 250 people hired by February. “It is a name-brand company with a very successful track record,” says Beth Doughty, former executive director of the Roanoke Regional Partnership, an economic development organization. [See story, Page 25.]

Other companies — such as Apex Systems Inc., a professional staffing and IT solutions firm, and Fleetwood Homes, a manufacturer of prefabricated houses — are digging deeper roots in the region.

A subsidiary of Henrico County-based ASGN Inc., Apex is hiring 74 employees and investing $945,300 in an existing facility in Roanoke. The expansion is part of a statewide investment totaling $12.4 million, creating 121 new jobs at its headquarters in Henrico County and 147 jobs in Virginia Beach. [See related story, Page 11.]

The Apex jobs in Roanoke pay annual wages of about $103,000. “That is a big deal,” says Marc Nelson, economic development manager for the city. “It’s important to have a big, solid announcement for a city to hang its hat on.”

The state approved a total of $900,000 to support the expansions, including a $150,000 grant for the Roanoke portion.

Fleetwood, a subsidiary of Phoenix-based Cavco Industries Inc., is adding 60 jobs and plunking $2.1 million into renovating its Rocky Mount facility. The company, which has been in Franklin County since 1968, employs 146 people.

“The Roanoke region is one of the most economically diverse economies in Virginia, so it’s not surprising that it’s a leader for a lot of businesses,” says Doughty, who retired in December after 22 years.

In all, seven companies — working through the Virginia Economic Development Partnership — announced 843 new jobs and $73.4 million in investments last year in the Roanoke/New River Valley region.

They do not represent all 2020 economic developments in the region, such as advances in medical and research fields — only ones that worked through VEDP.

The leading job creator in the group is Blacksburg-based Daimler AG subsidiary Torc Robotics, a software development company for unmanned vehicles, which will bring 350 jobs to Montgomery County. The biggest investor is Traditional Medicinals, which plans to spend $29.7 million on a new plant and operations.

The Traditional project was assisted by the Tobacco Region Revitalization Commission with a $245,000 grant and a $245,000 loan. The company is a pioneer of wellness teas and a leading seller of organic and Fair Trade Certified herbal teas in the United States and Canada.

The 56 jobs at Traditional will have wages about $10,000 higher than Franklin County’s average salary of nearly $34,000. Torc Robotics will invest $8.5 million to expand software development operations. It is building a facility at the Virginia Tech Corporate Research Center near its current operation in the Blacksburg Industrial Park.

“We’re excited to have a local homegrown company continue to grow here,” says Charlie Jewell, executive director of Onward New River Valley, a development organization that worked with the VEDP to secure the project.

Montgomery County received an $800,000 state grant to assist with the Torc project. Another $3.5 million was approved from the Virginia Economic Development Incentive Grant.

Torc was founded in Blacksburg in 2005 by a team of Virginia Tech students who formed the company after winning multiple robotic challenges. The company was purchased by Daimler Trucks in 2019. Torc is developing self-driving trucks, employing about 175 people.

“Trucking is the backbone of the U.S. economy, delivering food and products to every community,” Torc Robotics CEO Michael Fleming said in a statement.  “Commercializing self-driving trucks is a marathon — not a sprint, and requires long-term commitment from companies, investors and employees.”

Modea, another brainchild of Virginia Tech graduates, is a digital strategies firm focused on the health care industry. In June 2020, at the height of the first pandemic lockdown, the company announced a $100,000 expansion and 20 additional jobs.

“Any announcement during a global pandemic is special,” Jewell says.

The Patton Logistics Group, a transportation and freight services company, announced in January 2020 — before much of the nation was aware of the coronavirus, let alone its impact here — that it would invest $12 million and hire 23 people to build and staff a logistics and warehousing operation in Pulaski County.

“Even though it was announced prior to the pandemic, the project is still on track,” Jewell says. “The 250,000-square-foot building is going up.” The state approved a $150,000 grant to assist Pulaski with the project.

A study of 35 manufacturers and 28 tech companies — the kind of companies Onward New River Valley likes to attract — conducted in September 2020 shows that a quarter of businesses polled increased their employment numbers during the first six months of the pandemic.

“The numbers are encouraging,” Jewell says. “Overall, both industries persevered through the pandemic.”

On the tech side, most employees work remotely. Manufacturing requires a physical presence — a testament to high standards used at this time to keep employees safe, he says. “Hospitality, leisure and retail have been decimated, but other sectors have figured out a way to make it work.”

Tech and manufacturing, Jewell adds, “are the sectors that bring money into a region and keep restaurants and other industries alive. Hopefully, businesses will rebound once we get widespread distribution of a vaccine and go back to living in a non-physically distanced world.”

Other big job and money makers in the region that are not part of the VEDP reporting system are in the medical and research fields.

Roanoke-based Carilion Clinic, which operates seven hospitals as well as practice sites from the Shenandoah Valley to Galax, is building a $30 million children’s outpatient center in space once occupied by a JCPenney store in Roanoke County’s Tanglewood Mall.

The center, which will employ up to 300 people, is a short drive from Carilion Roanoke Memorial Hospital, which is undergoing a $500 million, five-year expansion.

In June 2020, the nearby Fralin Biomedical Research Institute opened 150,000 square feet of new space, enough to accommodate 25 new research teams.

Such expansions, which fall into reporting systems of local governments and are assisted by the localities, are a major boon to the area, Doughty says.

“The doubling of the research institute is a really big thing,” she notes. “The institute is filled with intellectual capital and property.”

Roanoke city, in addition to scoring the Apex expansion, counts other economic wins for the year, including the transformation of a former department store.

Shuttered for years, the Heironimus building was converted into 80 apartments and commercial space by Richmond-based The Monument Cos., which invested $18 million to renovate the former department store opened in 1890.

In April 2020, North Carolina-based Mast General Store opened its 11th location — and first in Virginia — in the building’s 25,000-square-foot commercial space.

“We have been pleased, considering that we didn’t do our typical opening or big event [because of COVID] to introduce ourselves to the community,” says Sheri Moretz, a spokesperson for Mast General. “People have found us through social media or word of mouth.”

Of late, Roanoke is receiving more inquiries from state and regional partnerships about potential business developments — a sign that the economy is picking up, Nelson says. “The momentum is moving that way.”

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Rolling forward

Once a big economic development is announced, it can be years before it comes to fruition. But that wasn’t the case with Mack Trucks Inc., one of North America’s largest producers of heavy-duty trucks, which took only nine months from announcement to starting full production of medium-duty trucks in the Roanoke Valley.

In January 2020, the North Carolina-based truck-maker owned by Volvo Group announced it would invest $13 million and hire 250 people to produce the new line of medium-duty trucks in Roanoke County.

Full production at its Roanoke Valley Operations started last September, a couple months later than anticipated but way ahead of most economic development projects.

“The Mack Trucks project motored along,” says Beth Doughty, the recently retired executive director of the Roanoke Regional Partnership, which helped secure the deal. “The company had a flurry of hiring and is well on its way to getting to 250 employees.”

By the end of 2020, Mack Trucks had hired 245 employees at the Roanoke Valley Operations facility in Salem and expected to have 250 employees by the end of February, says company spokeswoman Kimberly Pupillo. The average annual wage at the plant is $42,400.

Aside from creating jobs for the region, Mack’s new plant also represents a return to building medium-duty trucks for the first time since 2002. The projected overall impact is $364 million a year at full production, which includes the creation of 600 spinoff jobs in the community. Roanoke’s Metalsa Structural Products Inc. is providing frame rails, and other local businesses are supplying smaller parts.

“Any project like this would have a substantial economic impact,” Doughty says. “We have a very strong transportation-related manufacturing sector — 25 firms in the cluster is now 26. The addition of Mack Trucks makes us stronger to attract even more projects.”

Mack executives zeroed in on Roanoke County for its medium-truck operations because of its location along the Interstate 81 corridor and proximity to suppliers and other affiliates. The plant is about 45 miles from sister company Volvo Trucks North America’s factory in Dublin, which makes heavy-duty trucks.

The accelerated timeline at the Roanoke Valley plant was due in part to Mack’s decision to retrofit an existing facility, the former LSC Communications book plant, which closed in 2017. Mack’s $13 million investment was used for equipment, tooling and enhancements at the 280,000-square-foot facility.

The plant is producing the Mack MD6 model, with a gross vehicle weight rating of 25,995 pounds, and the MD7, which can carry a total 33,000 pounds. The MD6 also does not require a commercial driver’s license to operate non-hazardous payloads. The new trucks can be used for different applications, such as refrigerated vans or flatbed trucks that carry items that don’t fit into cargo boxes.

“Demand for the MD series has met and even surpassed our expectations,” Pupillo says. The company does not disclose production numbers or pricing, but according to trade publications, all medium-duty truck sales were beginning to show signs of improvement by last September after suffering at the start of the pandemic.

COVID-19 delayed the start of production at Mack’s plant by two months, and the company instituted safety measures, Pupillo says, such as requiring masks.

To secure the deal, Roanoke County offered the company $700,000 in incentives, matching a grant from the state’s development opportunity fund. The Virginia Jobs Investment Program is providing employee training at no charge.

Volvo Group has also been busy, with an announcement in December 2020 that its Pulaski County plant would start manufacturing the new battery-powered, heavy-duty VNR Electric truck model this year. It is expected to enter the North American market later in 2021. It runs on battery electric power and produces no tailpipe emissions, according to the company.

The Dublin facility, Volvo’s largest truck plant in the world, currently employs about 3,000 people and builds heavy-duty trucks of several models. The plant has cyclical layoffs as the long-haul truck market fluctuates, but Mack’s plant is expected to be a bit more steady because of a more consistent history.

“Every industry is cyclical,” Doughty says. “The transportation-related manufacturing sector has been in this region for decades. It is a long-term growth industry.”

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Commercial leases take a more generous turn 

As Northern Virginia has been hit hard by rising office vacancies during the pandemic, companies there are increasingly seeking more generous lease terms and benefits.

“There has been a shift toward short-term renewals of existing leases,” says David Ritchey, executive vice president of JBG Smith Properties, a real estate investment trust based in Bethesda, Maryland, that is partnering with Amazon.com Inc. on its HQ2 project in Arlington.

The trend will likely continue, he says, until vaccinations reach a point to allow large-scale returns to workplaces.

“Our main objective is to ensure that our commercial tenants, especially small businesses and local retailers, are able to survive this crisis and that our residents remain safe and healthy. To do so, we are working with each tenant individually to craft tailored solutions to meet their near-term needs,” says Ritchey, who declined to give specific examples.

However, real estate experts say a trend known as “blend and extend” has been a common practice used to work with commercial tenants during downturns.

For example, if a commercial tenant is four years into a five-year lease and wants a reduced rental rate, the landlord may agree to a reduced rate for the fifth year and some subsequent years in exchange for a lease extension. Landlords also may temporarily forgive a month or more of lease payments, tacking those months onto the end of the lease for later payment.

Northern Virginia has seen a “severe vacancy expansion” in the past year, rising by 100 basis points from a year ago, says Nicholas Mills, senior market analyst for commercial real estate data company CoStar Group. “Rent losses aren’t as severe yet, but [the numbers] mask tenant improvement and concession packages.”

Some landlords are providing free rent, moving allowances or funds toward tenant improvements, says Joseph Farina, principal of the Washington, D.C., region for Divaris Real Estate Inc. However, landlords try to maintain rental rates per square foot to avoid property devaluation.

Meanwhile, some companies are extending leases early to take advantage of favorable terms, signaling that they are thinking beyond the pandemic. And other commercial tenants are taking advantage of more generous lease terms to build out space cheaply. “That is what is happening behind the scenes,” Farina says.

Landlords hope to get back to fair market lease rates within two or three years, he adds. “Let’s get through the winter and keep our fingers crossed that spring will bring good news.”

Hotel owners switch focus to residential

Hit hard by the economic effects of the coronavirus, the hotel industry isn’t expected to fully recover until 2023 or 2024. Meanwhile, several hotel properties, including two in Northern Virginia, are being redeveloped into more profitable residential units.

Sunburst Hospitality won approval in October 2020 to convert the 187-unit Arlington Court Suites Hotel into one- or two-bedroom apartments or condos. Also, a former Crowne Plaza Hotel in Alexandria is being converted into condos.

Built in Arlington in 1962, Arlington Court Suites saw occupancy drop to 20% in 2020, says Martin Walsh, an attorney with Walsh, Colucci, Lubeley & Walsh who represents the owner.

Expect to see more of the same, industry experts say. Not only are some hotels being repurposed, but projects in the development pipeline are being abandoned or slowed.

“It will be a very long, slow recovery,” says Eric Terry, president of the Virginia, Restaurant, Lodging and Travel Association. “A lot of companies have adapted to Zoom meetings as opposed to traveling.”

The hotel industry finished strong in 2019 but tanked in 2020, with occupancy falling nearly 40% nationwide, according to STR Inc., a division of CoStar Group. The industry is expected to regain only 66% occupancy in 2021.

Virginia is following a similar pattern, with the exception of Hampton Roads, where summer tourists kept hotels afloat, Terry says. Crystal City experienced the sharpest decline in hotel occupancy in Northern Virginia.

Hotel occupancy in Arlington has dropped 57% year to date. “We are expecting a fairly slow return to normal until the virus situation can be mitigated,” says Emily Cassell, director of Arlington Convention and Visitors Service. “Demand will return as soon as people feel safe to travel.”

In the meantime, Cassell’s department is shifting the focus of hotel marketing from group meetings to visitor travel, where more opportunity is seen.

Marc McCauley, director of Arlington Economic Development’s real estate division, says three hotel projects were recently approved by the county board. But they were all pre-COVID-19.

Survival of existing hotels hinges primarily on the age of any given property, with older hotels being targeted for other uses, Terry adds. Debt service lenders are working with hotel property owners, providing financial relief — but only temporarily.

In November 2020, the American Hotel & Lodging Association forecast that 71% of hotels wouldn’t survive until May 2021 without federal assistance.

In Virginia this year, the lodging industry will see more hotel sales and possibly foreclosures, Terry predicts. However, “in 2023, we will get back to more normal levels, but maybe with less inventory.”

Downtown Buena Vista buildings go to auction

Updated Oct. 29

Some things just don’t work out as planned, but that doesn’t mean it’s the end.

Roanoke developer Ed Walker purchased 16 properties in downtown Buena Vista for $1.3 million during 2017 and 2018, with a plan to revitalize the small city nestled in the Blue Ridge Mountains just southeast of Lexington.

Walker had planned to put 12 buildings and lots up for auction in October after all but a few failed to sell on the open market. However, four properties went under contract in October by local developers and investors — just as Walker had hoped. The remaining eight buildings and lots will be put up for auction with bidding opening Nov. 1 and closing Nov. 17 at noon.

Known for revitalizing small towns, Walker planned a multiyear Buena Vista initiative — nicknamed GoBV — to “catalyze progress in any way possible.” He made GoBV the basis of his Washington & Lee University School of Law class about social entrepreneurship and real estate development. Students helped with all aspects, including acquisitions, financing and collaborating with architects, engineers and city planners.

“This was a nonprofit effort designed to be helpful to Buena Vista while creating an applied learning experience for law students,” says Walker, who received his law degree from W&L.
During the project, Walker’s team demolished one building and stabilized others, investing a total of $1.7 million, says project manager Jamie Goodin. Most structures are eligible for historic tax credits to offset costs.

Now the buildings are ready for the next step — buyers with business ideas, says Jim Woltz, owner of Roanoke’s Woltz & Associates Inc., which handled the auction. “This little town is poised to be a nice getaway.”

Walker says he always intended that he and his students would “play a small part at the beginning of the process and then let local and regional ownership do what outsiders can’t.” He hopes the properties will go to purchasers who will revitalize Buena Vista — “community-minded owner occupants and investors.”

Before the auction, a philanthropist purchased a former Ford dealership in the city, which will be donated to Dabney S. Lancaster Community College to be used as a training center for trades such as welding, machinery and diesel engine repair starting in 2022.

The city’s government also is finalizing its own downtown revitalization plan.

Buena Vista is still figuring out the right mix of retail, entertainment, restaurants and offices, says Director of Community & Economic Development Tom Roberts, but Walker “helped moved the conversation forward.”

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Nothing to complain about

Virginia’s top-paid CEOs brought home an average total compensation of $6.68 million each in 2019. That’s not too shabby, considering their average annual base salary was $900,218.

Conducted by Redwood City, California-based executive compensation firm Equilar, Virginia Business’ most recent top executive pay report examined the earnings of 50 CEOs from 49 public companies with annual revenues of at least $1 billion. 

Average equity awards (stock options, restricted stock, stock appreciation rights) for these high earners was $4.15 million in 2019, and their average bonus was $1.27 million.

By contrast, the average median annual pay for employees of the 49 companies was $74,382, according to data compiled by Equilar.

However, the average total compensation for these 50 Virginia CEOs in 2019 — including salaries, bonuses, awards and stock options — fell by 14.1% from 2018.

“The 14.1% decline in pay is interesting to see,” but it was skewed by three CEOs who received large pay decreases, says Charlie Pontrelli, senior project manager at Equilar.

Using the median year-over-year change, (based on a median $5.6 million each in total compensation), CEO pay
in Virginia actually rose 6.8% — in line with an Equilar study of S&P 500 companies showing a 4.1% median increase ($12.3 million each).

The following Virginia CEOs took pay cuts in 2019:

Richard Fairbank, chairman and CEO of McLean-based Capital One Financial Corp., earned $7.7 million in 2019, 56% less than the prior year. Photo courtesy Capital One Financial Corp.
Richard Fairbank, chairman and CEO of McLean-based Capital One Financial Corp., earned $7.7 million in 2019, 56% less than the prior year. Photo courtesy Capital One Financial Corp.
  • Paul C. Saville, president and CEO of Reston-based Fortune 500 home builder NVR Inc., parent company of Ryan Homes, took a 90% cut from 2018, when he made $39.1 million and was the highest-paid CEO of a Virginia public company. For 2019, Saville received $3.97 million in salary and bonuses. However, Saville also sold 7,100 NVR shares for $23.2 million
    last year. (NVR’s 2019 median employee salary was $78,448.)
  • Richard D. Calder, former president and CEO of McLean-based GTT Communications Inc., an internet and cloud services company, earned $1.9 million in 2019, including $592,250 in salary and $1.3 million in equity awards — 80% less than the previous year, when he made $9.1 million. (The median employee salary at GTT last year was $56,074.)
  • And pay for Richard Fairbank, chairman and CEO of McLean-based Capital One Financial Corp., was sliced 56% to $7.7 million. Fairbank earned no salary but brought in $3 million in bonuses and $4.6 million in equity awards. (The Fortune 100 bank holding company’s 2019 median employee salary was $68,780.)

A closer look

Executive pay is not as simple as it seems, says Kimberly J. Smith, chancellor professor of business and senior associate dean for faculty and academic affairs at The Raymond A. Mason School of Business at William & Mary.

Compensation tends to be based on multiyear plans, where pay is not just related to the most recent year’s performance but rather can be tied to the last couple of years or even future years, Smith says.

Stock options, for example, typically have 5- or 10-year windows. The value of these equity awards won’t be earned until the executive is vested, which can be years after the original award was made.

“These long-term incentives are devised to give executives motivation to maximize shareholder wealth in the long run,” Smith says.

Bonuses tend to be based on measures achieved during the award year. But bonuses, along with salaries, also “can be a function of multiple years of performance,” she says.

Some people will always think CEOs are overpaid, that no one is worth that amount of money, Smith says.

And “if the CEO gets a big paycheck and shareholders lose money, that is when people get irate,” she says.

“As long as the CEO makes $1.5 million and shareholders make $100 million and believe in his or her strategic brilliance, then most people are good with it,” Smith says.

CEO pay is pegged to the marketplace, experts say. Corporate boards are responsible for CEO pay — and they rely on compensation advisers to set competitive rates and policies.

And so, salaries and performance bars keep rising for this group of high powered, high energy people because no one wants their leader to be considered average, Smith says. “We all think our CEOs are above average.”

Highest and lowest earners

The highest paid exec on the 2019 Virginia CEO pay report is Christopher J. Nassetta, president and CEO of McLean-based hospitality giant Hilton Worldwide Holdings Inc. He brought home $21.37 million in total compensation, up 6% from the previous year. (The 2019 median pay for Hilton employees was $43,695.)

Nassetta’s compensation included $3.68 million in combined salary and bonuses, $17.2 million in equity awards and $435,343 in other compensation.

The lowest earner among these high flyers is Paul B. Toms, chairman and CEO of Martinsville-based Hooker Furniture Corp. He brought in $801,190 in total 2019 compensation, with a salary of $444,167 and equity awards of $337,500. (The median pay last year for Hooker’s employees was $34,493.)

A total of 49 publicly traded companies in Virginia were surveyed for this report. The list includes Henrico County-based specialty insurer Markel Corp.’s two co-CEOs, hence there are 50 top earners from 49 companies. Markel co-CEOs Thomas S. Gayner and Richard R. Whitt each earned $4.8 million in total 2019 compensation. However, Gayner received $5,160 more. But who’s counting? (The median annual pay at Markel was $39,303.)

Three women made the top 50:

The No. 2 top earner — with $19.6 million in total compensation — was Northrop Grumman Corp.’s Kathy J. Warden, who in January 2019 became CEO and president of the Falls Church-based Fortune 500 aerospace and defense contractor.

Phebe N. Novakovic, chairwoman and CEO of Fortune 100 aerospace and defense giant General Dynamics in Falls Church — was the third-highest earner, with $17.8 million in compensation.

Phebe N. Novakovic, chairwoman and CEO of Falls Church-based General Dynamics, earned $17.8 million in 2019. Photo courtesy General Dynamics
Phebe N. Novakovic,
chairwoman and CEO
of Falls Church-based
General Dynamics, earned $17.8 million in 2019. Photo courtesy General Dynamics

Nazzic S. Keene, CEO of Reston-based federal contractor Science Applications International Corp., earned $6.1 million in total compensation.

Virginia’s 2019 CEO compensation levels were typical for a strong economy that was chugging along, says Derek M. Horstmeyer, associate professor of finance at George Mason University School of Business.

And even though this compensation data is from before the coronavirus pandemic and subsequent economic crisis, some things about CEO compensation probably won’t change this year.

“Since equity awards are the largest portion of compensation now, I would expect to see this trend continue into 2020 compensation,” Horstmeyer says.

“If boards were on top of things, they may have even timed the issuance of these awards back in March and April, when equities were down 30-plus percent to give CEOs cheap equity,” he says. “I would expect to see a number of boards that timed the bottom of the market to hand out equity awards.”

Pandemic pay changes

However, other aspects of CEO compensation are likely to change quite a bit, given 2020’s unusual circumstances.

“It is likely that we will see a decline as next year’s numbers come out,” Equilar’s Pontrelli says. “Bonuses are typically tied to company performance, so we can expect the payouts of 2020 bonuses to be lower than they were in 2019.”

Some companies elected to reduce, eliminate or defer bonus payouts to conserve cash, Pontrelli says. “Many companies also elected to reduce or defer CEO salaries amid the pandemic, which will also contribute to lower pay in 2020.”

Nassetta, for example, gave up his 2020 salary ($1.3 million in 2019) as the result of Hilton Worldwide’s COVID-19-related losses. With the lodging industry decimated by the pandemic, Hilton saw a 77.3% drop in its 2020 second-quarter revenue, compared with 2019. The company cut more than 20% of its workforce, and some executives took 50% paycheck cuts until the crisis abates. The hotel operator also suspended dividend payments and its share buyback program.

Ten companies in the survey, including Hilton and Hooker, filed disclosures this year with the U.S. Securities and Exchange Commission relating to measures taken to mitigate the negative effects of the pandemic. For example, William D. Nash, president and CEO of Goochland County-based used-car retailer CarMax, announced he would forgo 50% of his base salary. Executive officers of food service operator Performance Food Group, also based in Goochland, agreed in April to defer 25% of their salaries, later waived payment on the deferred salaries and then agreed to a 25% pay cut.

The workforce has paid as well for the shutdown through furloughs, pay cuts or lost jobs. (In April, CarMax furloughed 15,500 employees, more than half its national workforce.)

The median household income in Virginia was $71,564 in 2018, higher than for the U.S., which was $63,179 — not significantly different from 2017, according to the latest data from the U.S. Census Bureau.

Average hourly earnings for the U.S. private sector rose 0.6% from 2018 to 2019, according to the U.S. Bureau of Labor Statistics. The median hourly wage for all occupations was $19.14 in May 2019 (the latest data), while it was $88.68 for chief executives.

Comparisons between pay for CEOs and average workers are not always meaningful, since lower paid international workers in outsourcing centers can be excluded from calculations of the average worker, says Shane S. Dikolli, associate professor at University of Virginia’s Darden School of Business.

“Companies can be very sensitive to high CEO to average worker pay ratios,’’ Dikolli says.

The level of pay for CEOs typically is related to company size and performance, complexity and amount of risk, Dikolli says.

A technology company, for example, can be considered riskier than a manufacturer, hence the rewards could be greater.

That aside, CEO pay also has risen in part because of expanded SEC disclosure regulations that went into effect in 2007, Dikolli says.

“Ever since the U.S. regulatory environment moved to expanded disclosures for CEO compensation, we have seen an increase in pay level.” However, the higher pay is not necessarily because CEOs are working harder, Dikolli says. “It’s because disclosures put them at higher risk,” so they are paid more for that risk.

In the past, firms set generic performance guidelines. Now performance metrics are disclosed in detail – with specific and weighted goals.

The revised standards were meant to provide investors with a clear and complete understanding of CEO compensation, Dikolli said. However, they also put more burden on CEOs and gave less flexibility to boards to make adjustments at year’s end.

See the pay report here. 

 

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Blurred lines?

The battle between banks and credit unions is flaring up again and it could wind up before the Supreme Court of Virginia.

Bankers say nonprofit credit unions are morphing into roles that look like traditional banks, becoming larger than many community banks while facing lighter tax and regulatory burdens, giving the credit unions an unfair advantage.

However, credit unions are pushing back, saying they are chartered as member-owned, tax-exempt, not-for-profit organizations for the purpose of helping members build savings and access affordable credit.

“That was true in 1934 when the Federal Credit Union Act became law and it is true today,” says Lewis Wood, spokesman for the Virginia Credit Union League.

Bruce Whitehurst, president and CEO of the Virginia Bankers Association, disagrees. Large, growing credit unions should be on the same regulatory playing field as banks, he says.

The battle has roiled since 1998, ever since Congress loosened restrictions on credit unions, giving them more latitude to expand their membership circles and charters.

Potential landmark case

Take, for example, a dispute brewing for a year between Virginia Credit Union and bankers (seven community banks and the Virginia Bankers Association) over Virginia Credit Union’s plans to extend membership to the Medical Society of Virginia’s 10,000 members and their families — well beyond Virginia’s statutory limit of 3,000 new credit union members at a time.

The State Corporation Commission held a virtual hearing on the matter July 9 and 10. The examiner will make a recommendation to the commission, but a decision is not likely until late this year.

The dispute could eventually end up being appealed to the Supreme Court of Virginia, where it may prove to be a landmark case in determining whether any boundaries exist on the expansionary powers of large credit unions.

Virginia Credit Union says the Medical Society of Virginia approached the credit union about joining.

“As it is a pending matter, we cannot offer extensive comment,” said Glenn Birch, spokesman with the Virginia Credit Union. “We believe the approval decision reached last year by … the Bureau of Financial Institutions was appropriate and justified.”

Wood says the bureau made the right decision in allowing members of the society the option to join Virginia Credit Union, since it was “not practical, nor likely viable, for the society to form a separately chartered [credit] union.”

Bankers say the attempt to sweep in a 10,000-member organization under the argument that they are underserved is preposterous.

Virginia Credit Union’s website says “it’s easier than ever to join.”

The credit union was originally intended for state employees, but its charter was expanded over the years to include county and city employees, companies, organizations, students attending state-supported higher-education schools and people who live, work or attend school in the cities of Fredericksburg, Hopewell, Petersburg and Richmond; the counties of Buckingham, Cumberland, Nottoway and Prince Edward; and the town of Farmville.

“Simply offering what our members need and want is how we grow,” says Christopher Saneda, senior executive vice president and chief operations officer at Virginia Credit Union. “Our largest source of new members comes from referrals to family and friends.”

Credit unions have grown larger than originally intended when created in the 1930s, says Virginia Bankers Association President and CEO Bruce Whitehurst.
Credit unions have grown larger than originally intended when created in the 1930s, says Virginia Bankers
Association President and CEO Bruce Whitehurst.

Whitehurst says bluntly, “The credit union industry is two industries. Thousands of small credit unions have single common bonds and operate as they were intended when given the tax exemption in the 1930s,” he says. However, “a smaller group of large credit unions are multibillion-dollar institutions — the functional equivalent of banks — and they are accessed through multiple common bonds or community charters where members live, work or worship.”

BayPort Credit Union in Newport News, for example, originally offered membership to employees of Newport News Shipbuilding, but now anyone who lives in the area can join.

Or take University of Virginia Community Credit Union. “It now extends way beyond U.Va. employees,” Whitehurst says.

On the national level, the second-largest credit union in Michigan bought a community bank in Southwest Florida in 2018 and now anyone in Florida can become a member of Lake Michigan Credit Union.

“Multibillion-dollar credit unions with multiple ways to join is not the way they were intended and that is where you get into what’s broken,” Whitehurst says. “It’s a significant public policy question that from our perspective needs to be addressed.”

Different rules, same game?

Credit unions are exempt from paying federal income taxes and most state income taxes, but they do pay real estate taxes, personal property taxes and payroll taxes.

Banks pay all the above, including federal and state income taxes.

The exemptions were granted in 1937 with the understanding that credit unions would provide financial services to people of modest means sharing a common bond through an employer, church, school or community.

The Credit Union Membership Act of 1998 gave federal credit unions the authorization to expand beyond single common bonds to have multiple common bonds. The Virginia Credit Union Act of 2006 gave state-chartered credit unions powers comparable to federal credit unions.

Credits unions probably would not have survived without the changes to membership eligibility, says Wood with the 92-member credit union trade group.

Financial benefits for credit union members outweigh revenue lost from the federal tax exemption, says Virginia Credit Union League’s Lewis Wood.
Financial benefits for credit union members outweigh revenue lost from the federal tax exemption, says Virginia Credit Union League’s Lewis Wood.

Credit unions needed new ways to grow and diversify, he says.

Wood says neither the asset size of credit unions nor their membership base should be a consideration with respect to the tax exemption. “Our structure and mission are the reason for our tax status,” he says.

Bankers claim they are more heavily regulated than credit unions. What’s more, credit unions are not subject to the Community Reinvestment Act, requiring banks to lend to all segments in their communities, including low- and moderate-income neighborhoods.

The CRA was imposed on banks in 1977 because they were found to engage in discriminatory “redlining” practices, Wood says.

“Credit unions are structured to be self-regulating in that they exist only to serve the needs of members, “without regard to where they fall on the economic spectrum,” Wood says.

From a regulatory perspective, it’s misleading for banks to assert that credit unions are treated differently, Wood says. “All federally insured depositories are heavily regulated, including credit unions and banks.”

Toe to toe

The United States has more than 5,200 federally insured credit unions, including at least 315 with assets of more than $1 billion, according to the National Credit Union Administration.

Virginia is home to 116 credit unions, including two of the country’s largest — Navy Federal Credit Union ($112 billion in assets, 9 million members) and Pentagon Federal Credit Union, widely known as PenFed ($24.8 billion in assets, 1.9 million members).

The next largest is Virginia Credit Union, the largest state-chartered credit union in Virginia, with $3.7 billion in assets and 300,000 members.

A total of 70 banks are based in Virginia, including 64 community banks — defined as financial institutions typically locally owned and operated, with a focus on local businesses and families.

The issue of credit unions acting like banks is a concern to the entire banking industry, says John Asbury, president and CEO of Atlantic Union Bankshares Corp., parent company of Atlantic Union, the largest independent bank in Virginia.

“If you act like a bank, you should be taxed like a bank and be regulated like a bank,” says Asbury, also chairman of the Virginia Bankers Association.

Jim Eads, CEO of The United Methodist Credit Union in Henrico County — a single, common-bond credit union with only 3,000 members — says he can’t speak about large credit unions, “the 800-pound gorilla in the room.”

However, as a former banker, he understands why banks would be frustrated. “Large credit unions try to make themselves look like banks because that is who they are competing with,” Eads says.

Large credit unions offer similar retail financial products, but banks have the edge on commercial products, he says.

Eads says his credit union provides financial products that for-profit banks wouldn’t touch, such as “super low rate” interest on educational loans to United Methodist students or to students attending United Methodist colleges.

Wake-up call?

The dispute centers on big credit unions and community and/or regional banks, not large national banks.

Megabanks are not nearly as focused as community banks on low- to moderate-income consumers, which was the credit unions’ original mission, says Steve Yeakel, president and CEO of the Virginia Association of Community Banks.

Another core focus of community banking is small business lending, an area that “large, growth-obsessed credit unions” are increasingly pursuing, he says.

“Large credit unions have strayed from their limited mission and are blurring the lines between [credit unions] and full-service community banks,” Yeakel says. “Our concern is whether the latitude given to credit unions is being abused.”

The disparities are highlighted in the “Wake Up” advertising campaign sponsored by the Independent Community Bankers of America (ICBA), calling on policymakers and the public to “wake up” to what it calls “risky practices, costly tax subsidies and irresponsibly lax oversight of the nation’s credit unions.”

The ICBA claims tax exemptions allowed U.S. credit unions to avoid paying $2.8 billion in federal income taxes in 2018.

In Virginia, credit unions avoided paying $409.2 million in federal income taxes, money that could have been used to pay for 3,338 teachers, 2,399 police officers or 2,341 social workers, the ICBA contends.

Removing tax dollars that could be used to serve the needs of citizens is wrong, says Asbury.  “At some point, the American taxpayer will figure out enough is enough.”

Nevertheless, Wood, with the Virginia Credit Union League, says, “Our calculations tell a different story. We estimate the credit union federal exemption ‘cost’ the government about $1.9 billion in revenue in 2019. However, credit unions delivered $18.9 billion in financial benefits to members and nonmembers in the form of better rates and fewer or reduced fees.”

The ICBA points to credit unions that have engaged in multimillion-dollar ad campaigns and naming-rights agreements, implying that such expenditures are unusual for nonprofits.

McLean-based PenFed launched a $50 million ad campaign in January in five states, Puerto Rico and Washington D.C., touting “great rates for everyone.”

In 2019, Chartway Federal Credit Union in Virginia Beach signed a $4.25 million, 10-year agreement with Old Dominion University for naming rights to an arena in the Ted Constant Convocation Center complex.

Vienna-based Navy Federal Credit Union invested $100 million in 2017 to expand an operations center in Winchester and announced plans then to expand from 6.5 million members to 10 million.

Bankers say such deals should invite scrutiny from lawmakers.

But again, credit unions disagree, saying nothing prevents them from marketing or brand building.

Naming-rights partnerships, they say, can be a more effective way to retain members and reach potential members than sending yet another mailer or producing another ad.

 

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They say they want an evolution

Forget the CPA number nerds of the past with pencil marks on their starched white shirts. Tomorrow’s CPAs will be better versed in information technology, analysis and problem-solving techniques.

An evolution is taking place in the accounting industry to enhance analytical and critical thinking skills among future certified public accountants. The shift focuses on putting more emphasis on information technology and adding CPA areas of specialization in the licensing exam, while maintaining testing on core accounting principles.

“I am excited to meet the first crop of CPAs coming out of this model,” says Richard Groover, shareholder of Wall, Einhorn & Chernitzer PC, an accounting firm in Norfolk.

“We’re not looking for people to be able to recite our tax code,” says Groover, former chairman of the Virginia Society of CPAs. “We need a lot less memorization of facts and lot more utilization of facts.”

More than 2,000 stakeholders — from CPAs and accounting firms to trade groups, state organizations, academia and technology experts — are weighing in on the new CPA licensure model proposed by the National Association of State Boards of Accountancy (NASBA) and the American Institute of CPAs (AICPA).

Daniel J. Dustin
Daniel J. Dustin

“Our next step is to share this mostly positive feedback with our membership bodies this spring/summer for additional input,” says Daniel J. Dustin, NASBA vice president of state board relations.

“Due to advances in technology, newly licensed CPAs need to expand their understanding of systems, controls and data analysis in order to serve the rapidly changing client needs,” Dustin says. “We believe the currently proposed model will be adaptable and keep the CPA profession relevant for the future while maintaining strong public protection.”

Approval by industry regulators is expected this summer. While the final draft is nearing completion, the process will take three to five years to implement, CPAs say.

Tech transformation

The proposed licensing changes are designed not only to expand skill sets for CPA students but also to attract nontraditional CPA candidates.

Accounting firms in general are hiring the same number of people each year, but fewer are CPA candidates and more are new hires proficient in technology.

“We need to increase the pipeline of talent for the CPA profession to be sustainable and relevant,” says George Forsythe, a Virginia Society board member and a managing partner of WellsColeman, an accounting firm in Henrico County.

“It is in no one’s best interest to have a shrinking talent pool, either through age or a desire to go into different industries,” he says.

Nearly every industry — not just the CPA profession — is dealing with the explosion of technology, says Stephanie Peters, president and CEO of the Virginia Society of CPAs.

Stephanie Peters
Stephanie Peters

“With technology playing such a dominant role, transformation is occurring in many industries,” Peters says. However, it is particularly relevant in accounting since data analytics has become a central tool, she adds.

Traditionally, an auditor would sample financial transactions and assess whether the correct processes were in place. “Now, artificial intelligence can look at all data very thoroughly and pull out exceptions, so auditors can look at data sets and be precise about what needs to be fixed,” she says.

“An auditor’s ability to use artificial intelligence to analyze much more data will provide high-quality audits, which will give greater assurance to the users of financial statements that the company’s financials are accurate and have proper internal controls in place,” she says.

The ability to analyze data also provides greater insight into business operations and opportunities to operate more efficiently, Peters says. “The CPA evolution is looking at where we are going and what we need to build up skill sets.”

Areas of specialization

To be licensed, CPA candidates must tackle three areas of training: education, examination and experience. They must attain 150 credit hours (the equivalent of five years of college), pass a 16-hour exam and gain one year of work experience.

While changes to each of the three areas are being discussed by stakeholders, the focus now is on revising the nationwide uniform CPA exam. 

Divided into four parts, each four hours long, the CPA exam has been updated periodically, Peters says. Under the proposed model, the three core sections would be updated and a new section will be added to address specialization.

However, Peters is also quick to state that the exam “is already long enough; the idea is not to make it longer.”

The proposed model would allow students to demonstrate core competencies as in the past — in disciplines such as accounting, auditing, tax and technology — but then, to demonstrate deeper skills and knowledge, they must choose one of the following specialization disciplines: tax compliance and planning, business reporting and analysis, or information systems and controls.

A CPA would not be wed to that specialty after earning a license.

Higher education responds

“Technology is changing at a very rapid pace, and I’m so proud of the accounting profession for embracing this change and continuing to evolve,” says Virginia Tech professor Nadia Rogers, director of Virginia Tech’s accounting and information systems program.

“The way in which companies and public accounting firms utilize technology to their advantage has significantly changed over the years; therefore, the skillset required of newly hired     employees also has changed — and a resulting change in the CPA exam is necessary.”

Evolution is necessary so the accounting profession can continue to uphold its ultimate responsibility of protecting the public’s interest, Rogers says.

She notes that firms are spending “significant amounts of money” to train their current professionals on technologies used in the CPA industry. And graduates with “the extremely valued combination of technical accounting and technology knowledge” are highly sought after.

Virginia Tech now requires students at both undergraduate and graduate levels to take an accounting analytics course focused on critical thinking.

“It teaches our students how to analyze data, visualize data and be able to report the resulting information to users in a very meaningful way,” Rogers says.

Christopher Newport University has changed its curriculum as well, introducing a master’s degree for CPAs during the past two years.

“Part of the evolution process is starting to shape up,” says Gabriele Lingenfelter, a CNU professor who teaches auditing, principles of financial accounting and capstone case studies.

“We know what CPAs need, and we have been proactive,” she says. “We know it’s not the accounting or audit knowledge that we need to emphasize. It’s the soft skills,” such as analysis and problem solving.

Although the final version of the proposed model is in flux, colleges should begin to tweak their curricula, since changes of these proportions take years to implement, Lingenfelter says.

“Schools in general need to look at the curriculum and make sure it’s aligned with the new CPA model,” she said. “It’s never too early to start.”

The proposed change was introduced about 18 months ago by the AICPA, with feedback from NASBA.

“The licensing model now being discussed at state society and organization levels has a good chance of going forward,” says Gary Thomson, principal of  Thomson Consulting in Richmond, chairman of the Virginia Society of CPAs and counsel board member of the AICPA.

“We have been doing road shows to go through the guiding principles and listen to our members,” Thomson says. 

The Virginia Society of CPAs, which is gathering feedback from its 13,000 members, expects to vote on the proposal at a board meeting in April.

“I believe it will get through,” Peters says. “We’re been working on this for a couple of years. Everyone is supportive.”

Groover says the feedback has been spot-on. “We need data analysts and problem solvers. I have not heard anyone say we are going in the wrong direction.”

The profession is regulated by 55 state and jurisdiction boards, which would need to adopt the proposed model.

“It’s important that we keep up with technology,” says Nancy Glynn, executive director of the Virginia Board of Accountancy. “Big data and analytics are the way of the future.”

State boards issue licenses to CPAs and CPA firms based on licensure requirements. It does not administer the exam, but a candidate in Virginia would register to take the exam through the state board.

A total of 28,000 CPAs are licensed in Virginia, including 8,000 with home addresses outside of the state.

The starting salary for entry-level accountants is $50,000 a year, which can rise to well into six figures for senior managers over their careers, CPAs say. 

Thomson, who recently retired from Dixon Hughes Goodman LLP after a 35-year career, says he is bullish on the industry.

“There has not been a better time in my life to be a CPA,” he says. “Clearly, we have work to do to evolve, but the opportunities are limitless and changing the CPA exam is one of many things to make it work.”

Since he became a CPA in the mid-1980s, the Internal Revenue Service’s code has grown to three times as many pages; accounting regulations have jumped fourfold; and auditing, five times, he says.

Transactions performed manually then on shared computers are now tabulated by software applications, Thomson adds.

“Part of the whole evolution is recognizing that we have to find ways of testing in a world that has changed a lot.”