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values

Bernie Niemeier. Photo by Caroline Martin
Oct 28, 2021

Higher values

About 30 years ago, I was a volunteer for a local group of marketing professionals that was launching its Marketer of the Year awards. Publicity was needed. Working in marketing at the local paper, the task fell to me to pitch the event to the newsroom. In those days, the news business was fairly balkanized; […]

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