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Cavallo announces retirement
MullenLowe Global CEO Kristen Cavallo, formerly also CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring from her role to pursue political and social activism, MullenLowe and Martin parent Interpublic Group of Cos. (IPG) announced Monday. Cavallo became CEO of MullenLowe Global in November 2022 and continued to lead Martin until January, […]
Martin Agency has new CEO
Danny Robinson is taking over from Kristen Cavallo as CEO of The Martin Agency, parent Interpublic Group of Cos. announced Tuesday. Robinson has been chief creative officer of the Richmond-based ad agency since 2020. Cavallo has headed Martin for the past six years, and IPG named her global CEO of MullenLowe Group 14 months ago. […]
2023 Virginia Business Person of the Year: Kristen Cavallo
In 2017, Kristen Cavallo and her son, Matt, then a student on spring break from James Madison University, set out to climb Mount Kilimanjaro with a seven-day window to summit. Statistics from Kilimanjaro National Park, last updated in the 2000s, show a correlation between a route’s duration and success rate: Climbers on seven-day routes have […]
‘Smokeless’ Snoop Dogg ad is Martin Agency creation
Known as much for his love of weed as for his music, celebrity rapper Snoop Dogg posted Thursday on X that he was “giving up smoke,” an announcement that raised eyebrows among some fans, while others figured it must be a marketing ploy. To be blunt, it was the latter, and Richmond‘s The Martin Agency […]
Martin Agency names first chief revenue officer
The Martin Agency has named Tasha Dean its first chief revenue officer, the Richmond-based national advertising agency announced Wednesday. Dean, who has previously led integrated production at the agency, will be responsible for growing revenue, implementing strategies for organizational design, finding new marketing offerings, identifying the latest tech and products, and reviewing new opportuni[...]
Martin Agency CEO named global head of MullenLowe Group
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in both positions, Interpublic Group (IPG) announced Thursday. IPG is one of the “Big Four” advertising companies, having started in 1930 as McCann-Erickson. Today, it includes dozens of companies, including MullenLowe, Octagon and […]
Martin Agency’s Robinson wins Ad Age CCO of the year
Danny Robinson, The Martin Agency‘s chief creative officer, was named Ad Age’s chief creative officer of the year on Thursday, as the publication lauded him for having “revved up the agency’s creative output, turning out great ideas at a quicker pace across multiple categories and brands.” Among Richmond-based Martin’s clients are Geico, UPS, Old Navy, […[...]
For 2nd year in row, Martin Agency is Adweek U.S. agency of the year
Richmond advertising firm The Martin Agency has been named Adweek’s U.S. agency of the year for the second time in a row, the publication announced Sunday night. It is only the third agency to achieve consecutive wins, according to Adweek. Among the reasons for Martin’s 2021 win are its work for new accounts Terminix, Hasbro […]
The Martin Agency wins Adweek’s U.S. agency of the year
Richmond-based advertising firm The Martin Agency was named Adweek’s 2020 U.S. agency of the year, the publication announced Monday. The firm won the Old Navy ad account in February, adding the clothing retailer to a roster of clients that includes GEICO, UPS, Ritz, Oreo and Buffalo Wild Wings. In 2020, Martin posted $22 million or […]
Martin Agency chief creative officer leaves; replacement named
Danny Robinson has been promoted to be The Martin Agency‘s first Black chief creative officer, replacing Karen Costello, the first woman to hold the job, the Richmond-based advertising agency announced Wednesday. Costello is returning to Deutsch LA as its CCO, and Robinson previously served as Martin’s chief client officer, his position since 2018. His background […]
Adding some color to crisis
Richmond artist Noah Scalin was commissioned by Richmond-based advertising company The Martin Agency to create an art installation, released Tuesday, announcing Old Navy’s donation of $30 million worth of clothing to families in need during the pandemic. Known for creating large-scale pieces made from ordinary items, as well as his Skull-A-Day project, Scalin created a […]
Old Navy taps Richmond’s Martin Agency for ad campaign
Old Navy has chosen The Martin Agency as a creative agency partner, according to reports this week from AdAge and Ad Week. “The Martin Agency is thrilled to announce that we’ll be working with Old Navy on a new campaign that will launch in May 2020,” the company said in a statement. The Richmond-based advertising […]
