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Something in the Water

Jan 27, 2025

Something in the Water called off, found in breach of contract

Something in the Water, music and fashion mogul Pharrell Williams‘ Virginia Beach music festival, has been called off after missing an extended deadline Monday. Last week, Virginia Beach officials gave concert organizers a five-day deadline to meet the city’s requirements for a lineup of performers and a start to ticket sales for the April 26-27 […]

The 2019 Something in the Water festival was “by far” the biggest event ever staged at Virginia Beach, says John Zirkle, president of the city’s hotel association. Photo courtesy city of Virginia Beach
Jan 22, 2025

Va. Beach gives Something in the Water 5-day deadline over contract breach

After receiving a brief reprieve, the clock is ticking for organizers for Pharrell Williams‘ Something in the Water music festival. Organizers were given five days to make significant progress in meeting Virginia Beach‘s requirements for a lineup of performers and a start to ticket sales, city officials decided Tuesday. If organizers do not meet the […]

Pharrell Williams performs on the second night of the 2023 Something in the Water festival. Photo by Heather Cromartie, courtesy Something in the Water
Jan 7, 2025

Something in the Water gets extension from Va. Beach

Pharrell Williams’ Something in the Water festival got a bit of a break Tuesday from Virginia Beach City Council members, who agreed to give the Virginia Beach-born music and fashion maven more time to fulfill an overdue part of the festival’s contract with the city. City Council voted 8-2 Tuesday to indefinitely defer an earlier […]

Jan 3, 2025

Outlook unclear for Something in the Water festival with Va. Beach vote set

The Virginia Beach City Council is set to consider an agenda item next week that could lead to the cancellation of the April 26-27 Something in the Water music festival, if organizers don’t provide the city with a full list of announced artists within days of the Jan. 7 vote. Under an agreement signed by […]

Sep 28, 2023

The Pharrell factor

Some celebrities seem to forget their roots. Fortunately for Hampton Roads, Pharrell Williams is not that kind of star. The Grammy-winning musician with a worldwide following has invested in the area repeatedly over the past several years and is poised to continue. Even as his career took a new path this year when he was […]

Pharrell Williams performs on the second night of the 2023 Something in the Water festival. Photo by Heather Cromartie, courtesy Something in the Water
May 30, 2023

Something in the Water brings crowds back to beach

Pharrell Williams‘ Something in the Water made a splashy comeback to Virginia Beach from April 28-30, although wind and rain delayed the music festival‘s start, and lightning and a tornado watch canceled the entire last day. Organizers promised attendees a one-third refund for tickets, which sold for $125 to $600. Williams, a Virginia Beach native, […]

Apr 28, 2023

Rain and wind delay Something in the Water’s start

Rain and high winds delayed the start of Pharrell Williams‘ Virginia Beach music festival Something in the Water by about four hours Friday, leaving fans and businesses waiting for the weather to clear. Scheduled to start at 12:30 p.m. Friday, the festival was delayed until 5 p.m. Instead of being filled with throngs of music […]

Apr 28, 2023

Va. Beach uses SITW festival to woo business

It’s not every week that international fashion brand Louis Vuitton creates a pyramid on the sand at Virginia Beach‘s Oceanfront.   And that kind of buzz that music superstar Pharrell Williams is bringing to his hometown with his Something in the Water this weekend is something the city’s economic development officials are hoping to capitalize on […]

The 2019 Something in the Water festival was “by far” the biggest event ever staged at Virginia Beach, says John Zirkle, president of the city’s hotel association. Photo courtesy city of Virginia Beach
Apr 27, 2023

Va. Beach hotels may not sell out for SITW

Something in the Water, the three-day Virginia Beach music festival helmed by music superstar Pharrell Williams, is a big economic deal for Hampton Roads — but whether area hotels will sell out is still up in the air. As of Thursday evening, a quick scan of Expedia.com showed some remaining rooms near the Virginia Beach […]

The 2019 Something in the Water festival was “by far” the biggest event ever staged at Virginia Beach, says John Zirkle, president of the city’s hotel association. Photo courtesy city of Virginia Beach
Jan 30, 2023

It’s back!

Of all those whom Pharrell Williams has made happy, Virginia Beach government officials and business owners could be at the top of the list with the return of the music superstar’s Something in the Water this spring. Williams’ three-day music festival debuted in April 2019 at the Oceanfront and was a smash hit, with 25,000 […]

Dec 7, 2022

Va. Beach City Council approves $2M sponsorship of Something in the Water

Virginia Beach native Pharrell Williams‘ Something in the Water three-day music festival will get a $2 million sponsorship from Virginia Beach as part of an incentive package approved by the City Council Tuesday night. Something in the Water debuted in April 2019 at the Oceanfront and was called off in 2020 and 2021 due to […]

Nov 29, 2022

December 2022 Top Five

  The top five most-read daily news stories on VirginiaBusiness.com from Oct. 14 to Nov. 14 included an announcement of the acquisition of Charlottesville-based WillowTree Inc., which was founded in 2008 as a mobile app developer. 1  |  Something in the Water will return to Va. Beach in 2023 Music superstar Pharrell Williams announced his […]

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