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Soli Organic

Harrisonburg-based indoor vertial farming company Soli Organic holds a 50% national market share in potted herbs. Photo courtesy Soli Organic
Aug 30, 2023

Growth industry

Prompted by shifts in consumer buying trends, Shenandoah Valley farmers are investing heavily in automated systems and cutting-edge growing processes to position themselves for the long haul in an industry that’s changing rapidly. Once dubbed the “breadbasket of the South” because of its bountiful wheat crops, Virginia’s northwestern region has remained an agricultural powerhouse. [...]

Aug 30, 2023

Agriculture 2023: MATTHEW RYAN

The 34-year-old Soli Organic closed on a Series D funding round in October 2022 totaling nearly $125 million, funds that will go toward expanding its high-tech, soil-based indoor farms where it grows herbs and leafy greens for sale at more than 20,000 retail stores. Started as Shenandoah Growers, Soli rebranded in 2021 and is now […]

Feb 17, 2023

Soli Organic hires former Tesla exec

Rockingham County-based Soli Organic Inc. has hired former Tesla executive Jeff Jackson as its chief infrastructure officer, the indoor farming company announced Friday. Jackson was the director of infrastructure for Tesla, which manufactures electric vehicles. At Soli Organic, he will support the strategic development of the company’s new facilities and infrastructure. He will lead building[...]

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