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Italian vehicle wash manufacturer to open U.S. HQ in Russell County

An Italian manufacturer will open a $1.75 million U.S. headquarters in Russell County, creating 50 jobs over the next three to five years, the Virginia Coalfield Economic Development Authority announced Thursday.

Ceccato S.p.A. will open its U.S. subsidiary at the Russell Place building at 122 Haber Drive in Lebanon. It has a presence in more than 60 countries and subsidiaries in Germany and Brazil.

Lebanon competed against locations in North Carolina, West Virginia, and other Virginia localities for the project.

Ceccato manufactures systems to wash vehicles, from cars to trains. At its Lebanon facility, it will assemble and sell car wash units, manufacture truck wash units, and source items needed to manufacture them for American companies.

The company is project to make its initial capital investment of $1.75 million within the first four months, Ceccato USA President and CEO Jimmy Sisk said during the announcement  Thursday .

In February, VCEDA approved a loan of up to $900,000 to be used by the Russell County Industrial Development Authority to acquire and renovate the 51,830-square-foot building.

“Attracting Ceccato USA, an Italy-based, multinational company is a huge win for Russell County and Southwest Virginia,” said Virginia Del. Will Wampler III, R-Washington County. “To attract a company with an 80-year track record of manufacturing excellence speaks to both Ceccato’s and our region’s desire to push forward and remain competitive in a global market.”

Parts needed for the facility are expected to arrive by late October or early November.

“Frankly, we looked at those other locations, but we did not find anyone as welcoming to us as what we found in [Russell County IDA Chairman] Ernie [McFadden] and [VCEDA Executive Director] Jonathan [Belcher],” Sisk said. “Every single time we came to Lebanon to look at the possibilities, they were welcoming and took good care of us and that played into our final decision of where to locate. We could have located anywhere. We feel very thankful and blessed that it is the Lebanon location.”

Aquaculture proves big catch for region

A Russell County native and a Singapore-based asset management firm are about to turn a corner of Virginia’s coalfields into an aquaculture center.

Jake Musick’s Riverbound Trout Farms is building a processing plant in Russell County. Musick expects to begin shipping fish this fall. About a quarter mile away, straddling the Russell-Tazewell county line, Pure Salmon, backed by 8F Asset Management, plans to send the first fish out of its plant in 2023.

“That location is kind of becoming a hub for aquaculture,” says Jonathan Belcher, executive director of the Virginia Coalfield Economic Development Authority. “We feel like that’s got a lot of growth potential for the region.”

The spokes on that hub are very different, however. Riverbound wants other local entrepreneurs to develop the trout-producing equivalent of feed lots, supplying most of the 750,000 pounds of processed fish Riverbound aims to produce per year. “It’s going to help a lot of people, hopefully, to get into the business,” Musick says. “The big push is to get more farmers involved and create a green agricultural industry in Southwest Virginia.”

Riverbound, which ultimately aims to employ 20 people, received a $500,000 low-interest loan from the Virginia Coalfield Economic Development Authority, and the company will be paying the Tazewell County Industrial Development Authority for Musick’s processing facility over 10 years.

Pure Salmon landed a much larger incentive package — $14.5 million, mostly in loans. It plans to employ 10 times as many people and invest $228 million. Code-named Project Jonah, after the biblical prophet who was swallowed by a great fish, the drive to get Pure Salmon on the hook lasted several years, involving a few extended deadlines. Pure Salmon representative Lala Korall praises Del. Will Morefield, R-Tazewell, and the state and local agencies involved in the deal. “Very often it’s the atmosphere in which you work to prepare a project that is crucial,” she says, “and they have been really pleasant and forthcoming and supportive.”

Buchanan, Russell and Tazewell counties also agreed to share in the potential profits.

During construction, Korall says, the project will employ more than 400 people. After that, Pure Salmon plans to process 20,000 tons of fish per year, employing 203 people at an average annual wage of $59,500 — more than $27,000 higher than Buchanan County’s median household income.

“That,” Belcher says, “is a very good average wage for our region.”

Former executive sues New Peoples Bank for discrimination

Mary Trigiani, a marketing consultant and native of Big Stone Gap, has sued Russell County-based New Peoples Bank for discrimination and wrongful termination. She was employed as senior vice president of strategic planning and development at the community bank from 2017 until 2019, when her position was eliminated.

In a suit filed Jan. 1 with the U.S. Western District Court of Virginia, Trigiani claims that the president and CEO of New Peoples Bank and other colleagues discriminated against her for her nonevangelical religious beliefs and characterized the bank’s culture as akin to a cult.

Her suit claims sex-based, religious and age-based discrimination at the bank, which was founded in 1997 and has 21 branches in Southwest Virginia, West Virginia, North Carolina and Tennessee. It also notes that a related employment discrimination complaint that Trigiani filed with the Equal Employment Opportunity Commission in January 2020 was dismissed in October 2020.

Trigiani’s lawsuit charges that C. Todd Asbury, the bank’s president and CEO, and senior pastor of Adoration Church, an evangelical Pentecostal house of worship in Bristol, “saw himself not just as a bank president but as its spiritual leader. He encouraged a cult-like office culture by opposing individualistic thinking/ideas, penalizing or ostracizing employees who did not follow to the letter the certain cultural-religious tenets (such as the subjugation of women), expecting a slavish devotion to the NPB Cult, avoiding what he considered to be worldly/contemporary activities, and rewarding blind allegiance.”

Trigiani, the sister of best-selling author Adriana Trigiani and MercerTrigiani partner and former Virginia Bar Association president Pia Trigiani, founded a consulting practice, Spada Inc., in 1990 and has served on multiple advisory and nonprofit boards, including Kingsport, Tennessee-based FundingSage and the GO Virginia Region One Technology Working Group. She previously worked as a contracted consultant for New Peoples Bank before the senior vice president role was created for her in 2017, according to the lawsuit.

A dispute over the bank’s “Golden Rule” — based on the biblical verse of treating others the way one would want to be treated — was the beginning of a rift between Trigiani and other executives, the suit says. “She observed that a supposedly secular for-profit business was enforcing Christian evangelical doctrine in the workplace, with no room for interpretation.” After Trigiani complained, saying that the “Golden Rule” was being used against her “in response to legitimate professional decisions,” she was later warned by Asbury “that Ms. Trigiani had to ‘change the way’ she ‘talked to people.'”

The lawsuit alleges that Asbury was attempting to “force Ms. Trigiani’s assimilation into the NPB Cult and strongly suggest that she communicate in a meek and subordinate manner to male employees. Indeed, Mr. Asbury explained that despite her management-level position, Ms. Trigiani spoke with too much authority and she needed to be ‘respectful’ in her tone.”

Trigiani alleges in the suit that the bank hired employees associated with Asbury’s church, some of whom were given positions that they were not qualified for, including a woman who was hired to be her assistant.

Throughout her two-year employment, Trigiani claims that she was left out of key meetings, given “discriminatory gendered feedback” by colleagues, and that her marketing recommendations went ignored. Subordinate employees also showed Trigiani disrespect, and in 2018, Asbury “scolded” Trigiani and said “that she needed ‘to start behaving.’ Mr. Asbury further indicated that he had asked other employees to ‘watch’ Ms. Trigiani’s actions during the day and to ‘report’ back to him.”

The lawsuit also claims that CFO John Boczar dismissed Trigiani’s requests for meetings when he was hired in early 2018, and after he canceled a meeting between Trigiani and an employee on his team in November 2018 without telling Trigiani, Boczar “excoriated and berated her publicly” for calling the meeting “and then questioned Ms. Trigiani’s judgment and role. … Notably, Mr. Boczar was not disciplined or counseled due to this unprofessional behavior.”

Meanwhile, Trigiani was granted additional responsibilities in May 2018 but was not given a pay raise or title change, although a male executive with evangelical religious beliefs who had a similar change in duties did receive a raise and a new title, according to the lawsuit. When Trigiani approached Asbury with her request for a new title, compensation and increased staff headcount, or to return to her original role without a raise, “Mr. Asbury refused either option … and instead escalated the hostility and personal attacks upon her in the workplace.”

Asbury further confronted Trigiani with a third-party report that Trigiani had “overindulged in alcohol,” which was not true, she claims in the suit.

She was assigned to report to Chief Development Officer Gary Keys in early 2019, and although she was warned she was “under probation” and could be terminated at any time by Asbury, Trigiani claims that Keys told her “she should not worry about the review.”

After more months of being shunned and then being directed to work from home in June 2019, Trigiani says she was informed at a September 2019 meeting with Keys and Chief Credit Officer Bill Beard that her position would be eliminated that day, according to the suit. “At the time, Ms. Trigiani was led to believe that NPB was terminating the employment of a significant group of personnel,” the suit says, but the bank didn’t provide any information about other employees affected.

Ultimately, the suit says, her responsibilities were taken over by “younger and/or male employees that adhered to the same evangelical religious beliefs as Ms. Trigiani’s … supervisors.”

Asbury rejects the allegations in the suit, saying in a statement, “We recently received Ms. Trigiani’s lawsuit, and there is no merit whatsoever to her claims. Ms. Trigiani never complained about any discrimination or unlawful treatment at any time during her employment, because, as she knows, there was none. New Peoples Bank is an equal opportunity employer that does not tolerate discrimination against anyone on the basis of age, gender, religion, race or on any other basis. Ms. Trigiani was treated with kindness, professionalism, fairness and respect during her employment.”

The statement continues: “As Ms. Trigiani knows, we accommodated her requests and supported her at all times throughout the course of her employment, which makes her false accusations against NPB all the more painful. We look forward to defending her meritless claims and to being vindicated in court with the dismissal of these claims.”

The bank has until March 8 to respond to the suit. Trigiani is represented by Roanoke-based Strelka Employment Law, and New Peoples Bank is represented by the Richmond-based O’Hagan Meyer law firm.

“Ms. Trigiani possesses strong claims of discrimination against her former employer, New Peoples Bank,” said her attorney, Thomas E. Strelka. “The bank is aware of the lawsuit and we anticipate receiving the bank’s filed response to the lawsuit in early March of this year. We look forward to our day in court.”

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Wood products manufacturer will create 73 jobs in Russell County

Rambler Wood Products is investing $7.6 million to establish a wood products manufacturing facility in Saint Paul, creating 73 jobs in the Russell County area, Gov. Ralph Northam announced Friday.

“As Virginia’s third-largest private sector industry, forestry supports thousands of quality jobs in our rural communities and contributes $21 million in economic impact each year,” Northam said in a statement. “We continue to prioritize bringing high-paying jobs and capital investment to all corners of our commonwealth while supporting working landscapes, and I am thankful to Rambler Wood Products for helping to create economic opportunity in Russell County.”

The manufacturing facility will be located in the 300,000-square-foot former Bush Furniture Industries building. The company has committed to sourcing at least 55% of its timber from Virginia by purchasing $22.3 million of hardwoods grown in the commonwealth during the next three years.

“Employees will be the driving force behind our success and we will offer high-quality, good-paying jobs to local residents,” Rambler Wood Products founder Mark Wadams said in a statement. “In addition to contributing to the economic rejuvenation of the region, we are committed to being thoughtful stewards of the region’s natural resources by implementing sustainable practices and a ‘waste nothing’ philosophy throughout our operations.”

Rambler will convert white oak into barrel staves for the West Virginia Great Barrel Co. and will use red oak and other lower value hardwoods to produce lumber for flooring manufacturers, pallet production and for mining usage. Wood residuals will be sold to paper companies or further manufactured to biomass products.

“Companies like Rambler Wood Products provide important markets that help landowners across the commonwealth sustain over 16 million acres of forestland,” Secretary of Agriculture and Forestry Bettina Ring said in a statement. “These markets will help ensure that Virginia’s hardwood forests, which cover 78% of the commonwealth and account for nearly half of the timber income produced in the state, are well managed with an eye to the future.”

The commonwealth is working with Russell County, the Russell County Industrial Development Authority (IDA) and the Virginia Coalfield Economic Development Authority (VCEDA) on the project through the Governor’s Agriculture and Forestry Industries Development (AFID) Fund. Northam also approved a $300,000 AFID Fund grant to secure the project for Virginia. The Virginia Jobs Investment Program will provide employee training services.

 

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