Prada

Dec 2, 2025

Minimalist Prada buys maximalist Versace for $1.4 billion, in bid to relaunch sexier Milan rival

MILAN (AP) — The Prada Group closed the purchase of Milan fashion rival Versace in a $1.375 billion cash deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada’s “ugly chic” aesthetic and Miu Miu ‘s youth-driven appeal. The highly anticipated deal is expected to relaunch Versace‘s fortunes, after middling post-pandemic performance [[...]

Regions

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others

Select Region or Brand

Prada

Minimalist Prada buys maximalist Versace for $1.4 billion, in bid to relaunch sexier Milan rival

Top Stories

2025 Virginia Business Person of the Year: John Asbury | Atlantic Union Bank

U.Va. continues presidential search, despite Spanberger’s call for pause

Virginia SCC approves Dominion gas plant in Chesterfield

Amazon to invest $50B to expand federal AI, computing capacity

Performance Food Group and US Foods terminate merger talks

Data center developer to build $3B campus in Caroline

People

Regions

Bristol hopes for bigger share of casino tax

FOR THE RECORD December 2025

Virginia casinos report $82M in October revenue

Virginia Intermont College campus owner modifies plans