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Poul Weihrauch

Aug 14, 2024

Mars to purchase Cheez-It, Pop-Tarts maker in $35.9B deal

Updated Aug. 16 McLean-based snack and pet care giant Mars announced Wednesday it has entered into a $35.9 billion, all-cash deal to purchase Kellanova, the maker of Cheez-It, Pop-Tarts, Pringles, Eggo and other food brands. Kellanova, created in October 2023 when Kellogg split into two companies, had 2023 net sales of more than $13 billion, […]

Aug 30, 2023

Retail | Wholesale | Food | Beverage 2023: POUL WEIHRAUCH

Since taking over the reins at the candy and pet food giant in September 2022, Weihrauch has set a goal of doubling its sales by 2033. With $45 billion in sales in 2022, Mars is the largest privately held company in Virginia and the fourth largest in the nation. It has approximately 140,000 employees in […]

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