The Henrico County Board of Supervisors on Dec. 12 greenlit Kinsale Center, a massive redevelopment project in the Willow Lawn area from insurance company Kinsale Capital Group and Richmond-based Marchetti Development. The $450 million mixed-use development is expected to bring nearly 700 residences, an eight-story “high end” hotel, 32,300 square feet of retail and 345,000 square feet of new office space to the 29-acre former Elevance Health (formerly Anthem) campus at the northeast intersection of West Broad Street and Staples Mill Road.
According to county documents, the project would be developed over several phases, with the first phase including a hotel and mixed-use building, as well as 261 apartments. The second phase would include a residential building with 258 units on the northeast corner at the intersection of Maywill and Thalbro streets. Phase 3 would include two new six-story office buildings and a parking garage with nearly 1,400 spaces along Thalbro Street and at its intersection with Staples Mill Road. Phase 4 would include another new office building at the intersection of Staples Mill Road and West Broad Street and a mixed-use building with 173 units along Staples Mill Road, according to a Henrico County staff report and information presented to the Board of Supervisors.
The residential buildings would be five to seven stories each, and the office buildings would be around the same scale. The development would have 5-foot-wide sidewalks and may add 10-foot sidewalks along new interior streets. The retail space, taken by upscale boutiques, would be incorporated into the office, multifamily and hotel buildings,
There are two office buildings already on the site.
One of those buildings, the older of the two, on the north side, will be renovated inside and out “to look like a 2023 modern office building,” said Joe Marchetti Jr., cofounder of Marchetti Development. That building will become Kinsale’s new headquarters and is about 254,000 square feet. Kinsale will take 215,000 square feet and Elevance will use the basement, about 35,000 square feet, he said. It should be ready by fall 2025. The rest of the projects would be delivered starting in 2026.
Marchetti said the focus is to get the Kinsale in its building and then start marketing the other sites as they go forward.
In the county documents, the project is described as “a cutting-edge modern mixed-use neighborhood nested within the vibrant community of Henrico County.” Kinsale Capital Group owns the project, and alongside the developer, Marchetti, Baskervill is the design architect and Kimley-Horn is the civil engineer.
In this area of the county, near the border with Richmond, there’s an emergence of several communities that are redeveloping as live-work-play centers, said Anthony Romanello, executive director of the Henrico Economic Development Authority.
Marchetti said the property is the gateway to Henrico County, coming out of the City of Richmond, and one of the most centrally located.
One aspect he pointed out as particularly important is that a full-service hotel is included in the plans, which he said is a differentiator for that area. Marchetti said it could have about 150 rooms but the number is flexible.